Reflection on Interview Activity: Data Collection in Market Research

This report provides a reflection on market research interview activities, detailing the methods used for data collection, including primary methods like observation, interviews, and questionnaires, and secondary methods utilizing published and unpublished data. The assignment explores challenges faced during research in tourism-focused locations like Crete and Mallorca, addressing issues related to existing market research methodologies, data quality, research outcomes, competition, changing technology, and client constraints. The reflection also discusses potential solutions, such as online research and automation, to overcome these challenges and improve the efficiency and accuracy of market research, ultimately aiming to provide clients with timely and relevant information for decision-making. The report highlights the difficulties in gathering market data and emphasizes the importance of adapting research strategies to achieve objectives.

REFLECTION ON
INTERVIEW ACTIVITY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Reflection....................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Market research is such which help company to make an proper decision and strategy in
great way and also make to attain the goals and objectives in right context. Even though, research
industry is such which view both challenges and opportunity as well (Horn, 2016). Making
record of all the thing which is available from the research can help company to use in their
future prospect too. The assignment will include reflection on interview activity and method
chose to collect information from market.
TASK
Reflection.
Tourism is considered by government as the main aspect that help them to attain better
revenues and income in effective manner for increase of economy and development as Ill. Crete
and Mallorca is a place where population is not so much but included as tourist destination as
they are part of Spain and Greece. Moreover, various method are selected to collect information
and data of their place in effective way and thus I faced a lot issues and challenges in the field
while gathering such in proper manner. Even though primary and secondary method is chose by
me to collect information and data in better manner.
Primary method: A primary method or source is considered as original study, document, object
or observation too. In contrary to this, any source where any type of information is given as
appeared (Lewis, 2015). Normally, if the scientific study or something is performed, primary
source is that which has initial report that has prepared by scientist.
The method I chose in primary collection of data and information are as:
 Observation: They are commonly used in relating to the behavioural science. Normally,
it is considered as the scientific tool and the method of collection for researcher, when it
is such which also formulate the various research purpose and it can be done in
systematically planned and also subjected to the checks and controls as Ill. It also
consider different sources as:
◦ Structured and Unstructured observation.
◦ Participant and Non-participant observation.
◦ Controlled and uncontrolled observation.

 Interview method: This method is such which do involve presentation of oral and verbal
stimuli, even this can be achieved by two ways and those are as follows:
◦ Personal Interview.
▪ Direct interviews
▪ Indirect oral interviews
▪ Structured and unstructured interview
◦ Telephonic interview
 Questionnaire: It is kind of survey in which different questions are included and such
thing help company to gather information and data. There some of the point which is
required for the questionnaire and some of those are as follows:
◦ It is considered as simple and short.
◦ Adequate space should be provided or the answers.
◦ Physical Appearance- Normally quality of paper, colour etc. is somewhere should be
good as this has an attraction of respondent.
 Schedules: This is being considered as similar to questionnaire which has an difference
in between the schedules which are not filled. Numeration is that which explain the aims
and objectives with investigation and also remove the misunderstanding and does help in
having an respondent to record answer in better manner. Even I have somewhere also
chose Ill trained thing which is required to perform various jobs, even though it is needed
concept in this that person should be helpful, honest and hard working too.
Secondary source: In this secondary source documents is all about writing the primary sources
in great way (Spooner and et. al., 2014). Although, document is that which report, analyse and
also discuss with interpretation in primary sources as Ill.
The different method I generally chose in secondary criteria is as:
Moreover, researcher is such which generally obtain secondary data from the various sources as
Ill, hence this is such which is basically include the published and unpublished data in great way
too. Even though the published data is normally available in as:
 Trade Journals
 Public Records
 Statistical and Historical document in right context.

Basically, before having an secondary data, it must be checked and with following
characteristics-
 Reliability of data.
 Suitability of data.
 Adequacy.
Generally, secondary sources is such which is somewhere always acceptable while
market research but primary method is said to be best method rather then secondary source.
Although, most the times sources which is seen and normally found while research is secondary
research in great way too.
Hence, when I was collecting the information and data in Crete and Mallorca. Even
though I have faced many challenges and issues which created hurdle in between the working of
mine too. Hence, various challenges and issues that has been faced by us are those that has came
in between smooth working of different thing. As, market research is said to be an organized
activity which is conducted for collecting the information about various specific target customers
in great manner. Even though, its being considered as the important component of strategy and in
decision making as Ill. Moreover, market researcher is that which perform the primary and
secondary research that help in obtaining the information and data in process with relevant
information:
Some of those are as:
 Existing market research methodology: It becomes very hard for the researcher and
company to make separation from the available outcomes. Normally, on internet every
day around 550 Websites are being added. It is that which create confusion for the team
of mine to collect the information and data which is accurate. Although, existing
techniques are those which does juggle different thing that has around challenge with
right data.
 Quality: Generally, it had a point of thing that sometimes while collecting needed data I
get out some poor quality of information which is not helpful for the firm. Volume of the
data that has collected from increasing the errors and having an human Weakness.
Therefore, when I met and gathered data which is of poor quality then the mind set is
such does not stand up with high risk of getting and quality of work too.

 Research outcomes: When I and my team research in market the expectation of the
client and customer do increase because of complex business dynamics. Moreover client
expect that they would receive the actionable from market research in various ways.
Therefore, that can help in having an right time business decision too. Strategy report
which is delivered on time is somewhere it can become an challenge for having an
market research in with companies globally.
 Differentiate from the competitors: It is that which does increasing challenge with the
market research which does help in exhibit unique thing which does contribute in market
research approach. Generally, research methodology is such which is being folloId by the
market research and companies that don't help in having an stand apart from crowd as Ill.
Changing technology is with prime concern nowadays. Generally, it is being as which
lead to avoid the commodification of different market of research project in better way
too.
 Clientele Constraint: Moreover, with an increasing competition, various client are there
which need to have an up to date information and data that is being delivered super fast.
However, it is such that would help the customer to come over the edge with high
competition and having growth in market. Hence, client are those who has an constraint
in terms of the timeliness and also provide with the budget in which work is involved.
Even though, there is a solution to these kind of challenges which is faced by me while collecting
information. Basically, online research is involved as integral part in secondary research, data
extraction is considered as the essential component of an online research. Automation is that
which become the increasingly an inevitable necessity of near future. This is having an direct
impact on the increased productivity of mine and many researcher too with overall output. Some
manual errors are those which is having an during extraction and that can be eliminated.
Market research is something that which has an easily differentiate themselves from
having an competition and also provide everything faster, accurate and has more information
data to client. In summarize of this, there are some challenges which is faced by market
researcher that can be addressed and also being resolved in with successful equipment of having
an online with web data and descent activities in great manner.

CONCLUSION
From the above assignment it can be state that, collection of different needed information
from market is very much difficult in nature, Therefore, various method is there which has
helped in gathering data and information in great manner. This is such which can help company
to attain their goals and objectives in better way. Assignment, has included various thing and
thus the collection of information was done from the places like Crete and Mallorca which are
small Island in Russia and Spain. While was making an gathering data various issues and
challenged in being faced by the us in great way and even though adjusted to come out from such
thing in better way.

REFERENCES
Books and Journals
Horn, R.L., Western Digital Technologies Inc, 2016. Priority-based garbage collection for data
storage systems. U.S. Patent 9,430,376.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches.
Health promotion practice. 16(4). pp.473-475.
Palinkas, L.A., and et. al., 2015. Purposeful sampling for qualitative data collection and analysis
in mixed method implementation research. Administration and Policy in Mental Health
and Mental Health Services Research. 42(5). pp.533-544.
Spooner, D.M., and et. al., 2014. Reassessment of practical subspecies identifications of the
USDA Daucus carota L. germplasm collection: Morphological data. Crop Science. 54(2).
pp.706-718.
Onggo, B.S. and Hill, J., 2014. Data identification and data collection methods in simulation: a
case study at ORH Ltd. Journal of Simulation. 8(3). pp.195-205.
Gladden, R.M., 2014. Bullying Surveillance among Youths: Uniform Definitions for Public
Health and Recommended Data Elements. Version 1.0. Centers for Disease Control and
Prevention.