Comprehensive Market Research Report for John Gym's Services

This market research report provides an in-depth analysis of John Gym's current market position, focusing on consumer trends, marketing policies, and promotion strategies. The research employs both qualitative and quantitative methods, including thematic data analysis, to identify key insights. The report examines consumer preferences, including gym membership, preferred services, and the impact of social media on gym selection. Data analysis reveals that weight loss, health improvement, and the availability of unique machines are significant factors for customers. The research also explores the impact of pricing and gender-specific services on customer decisions. The findings suggest that John Gym should focus on individual training, unique equipment, and social media marketing to attract and retain customers. The research utilizes primary data through surveys and secondary data from various sources to support its conclusions, offering actionable recommendations for John Gym to improve its marketing effectiveness and better meet customer needs. The report concludes with key findings and recommendations for the gym's marketing strategies.

ASSESSMENT TASK 3: MARKET
RESEARCH REPORT AND
PRESENTATION

:

INTRODUCTION
MAIN BODY
Rationale of research
It is necessary to identify the reason of conducting research. The research is being conducted to
find out how John gym can market its products and services. Also, it is done to identify that what
are market trends which is affecting on promotion of services. Besides that, study is done to
analyse what is marketing policy of John gym which can be implied in it. With that it will be
easy to find out marketing trends and making changes in policy so that promotion can be done in
effective way. Furthermore, it has been identified that there are some problems which is faced by
John gym in marketing. Therefore, due to some trends in it marketing policy is not modified.
Hence, study is conducted to find out how ways of promotion so that policy is changed. It can be
identified on impact of trends on policy. Due to it, research is being done in John gym. It will
provide relevant data and info of market trends.
Research objectives
To identify current market trends for consumers as well as products satisfaction
To evaluate potential customers for John gym
To identify ways to promote gymnasium
To determine the challenges faced by gymnasium
Hypothesis
Null- there is no significant relationship between John gym marketing policy and promotion of
services
Alternate- there is significant relationship between John gym marketing policy and promotion of
services
Research methodology
It is a type of method that helps to determining that aids in categorizing research on the basis of
aim, data collected ,objectives, as well as analysed. It is also extremely crucial for researcher
to recognises type of research that is being carried out as it is not possible for the researcher
to carry out further research. (Geurin-Eagleman. and Burch, 2016)
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Qualitative and quantitative research are the two types as where information is collected as well
as analysed within the form of non numerical data known as qualitative research type while
research where information is collected within numerical data falls under the research called
quantitative research (Szocs. and Lefebvre, 2017). Within this qualitative research can be used
where data can be collected as well as analysed will be in non numerical form.
Research design
It is a kind of the strategy that is used for the integration of the research elements as there are
three types of the research design such as Descriptive, exploratory as well as casual. Exploratory
is used for exploring aim as well as objective in order to provide the answer regarding to the
research questions (Sezer, Gino. and Norton, 2018). Descriptive is used regarding describing all
the elements. Within this research exploratory research is used by scholar that aids the researcher
within answering all the questions.
Data collection
It is one of the elements that aids the scholar to collect crucial data in order to research to answer
several questions. Primary and secondary are two data collection methods. Primary data is
collected through scholar with several methods such as surveys, interviews, observations. Where
Secondary data is also published data that is used through researcher as well as collected data
from articles, blogs, articles, books. Present research focuses on both primary as well as
secondary data.
Data Analysis
It is one of the most crucial part of the research that can be used for cleansing, modelling and
transforming data within order to discovered useful as well as necessary data for answering
the research questions as well as decisions. Thematic and statistical data analysis methods
are the methods used here (Sezer, Gino. and Norton, 2018). Statistical data analysis method
for numerical data as well as used for several operations (Geurin-Eagleman. and Burch,
2016). While thematic data analysis is used for evaluate of interpreting patterns and non
numeric data. Within this Research thematic data analysis is done and also most of the data
will be collected from this research is non numeric data.
Research approach
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It is a type of the framework that consist of the assume detailed steps regarding analysing
information. There are two types of the approaches such as inductive as well as deductive
research.
Inductive approach
It focuses on the development regarding strategies that are brand new while deductive
focuses on evaluating of existing theory. Here within this research inductive research is used as it
is quite suitable for the qualitative research.
Data analysis
Theme 1 Being the member
particular-presently a fitness member participants
Yes 6
No 4
total 10
Data interpretation
From the above data it can be interpreted as As per the respondent have the stated as being the
part of presently the fitness members are more level to be the everyone has the level of fitness
goals along with being specific and personal wish to them (Dong and Yujin, 2017). The major
respondent has goals in order to being health at the serving form the servals level of health issue
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s. in the other hand the respondent who are not interest o join the gym are note integrated to have
the benefit of gym.
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Theme 2 Weight loss is major reason
particular- do you prefer to go for gym participants
Weight loss 5
Rehabilitation 1
Health improvement 3
Strength training 1
total 10
Data interpretation
From the above data it can be interpreted as per the respondent it has been stated as the
respondent some of their gym fit are going tie the gym in order to be seamlessly have their plenty
level of workout in order to make the sew level of benefits by following the guidelines. There is
the reason to be the have proper enhancing of the adaptive experience and along with the diverse
the equipment’s. there is the extending the energy as inside positive by encouraging the workout
experience. This makes to have on hand professionals along with stress belief by the reinforcing
for routine.
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Theme 3 alternative day is the gym regime
paticular- How frequently you go to gym particpants
2 days in a week 2
Alternate days 4
Weekly 3
Monthly 1
total 10
Data interpretation
From the above data it can be interpreted as the respondent have stated that most of the
respondent have the stated to be completely together have the occurrence of the step by step side
as every aspect in building the workout programmed have the experience level by proper level of
schedule, preference and specific goals (Berkemeyer and et.al.2019). There is more level of
creating of the diet plans in order to make the proper figuring out there need of calories and
proteins required per day. So, the most of the respondent have the alternative day joining the
gym.
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Theme 4 $20-$30 is the average spendieng of the respondent
participants- what would be an adequate monthly fees for the choosing gym
services, in case it is sold as package
participants
$10-$20 2
$20-$30 5
$30-$40 1
Higher than $40 2
total 10
Data interpretation
From the above data it can be interpreted as per the respondents it have been stated as the paying
the gym or heath club membership have the taking off the more level of weight as the average
gym membership which make the costing the between the $20-$30 per month which have the
addaistion in term of intitatsion fees. But it have the major level of dependence on the tersm of
the locatsioens (Jawadi and et.al.,2017). But more level of practices are made in terms of
perference of the customer personal training costs between $60 and $100 per hour depending on
the expertise of the trainer
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Theme 5 Individual prefer the most if options available in the gym
particular- which one do you prefer the most if options available in the gym particpants
Individual 6
Membership 4
total 10
Data interpretation
From the above data it can be interpreted as it has been believed that respondent the preference
over making the important factors as have the affording the high pricing memberships along with
developing personal training fees. There is the best overall home gym along with variability he
best budgets with tasks the proper level of modification per the preference and demand. The gym
has the establishment individual and membership. But the respondent have the major preference
of the membership which turned out to be motivation.
Theme 6 Gender specific facility kind of services is the preference
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particular-Which kind of services do you prefer participants
Gender specific facility 6
Gender specific areas 3
Coed facility 1
total 10
Data interpretation
As per the data of the respondent it has been stated as the respondent have the presence over
building the gym with gender specification which helps in developing the efficient level of
gender gaps and physical activity which encourage the women to stay at the gender gaps in
specific manner (Farmer, 2018). There is the reason to be the have proper enhancing of the
adaptive experience and along with the diverse the equipment’s. there is the extending the energy
as inside positive by encouraging the workout experience.
Theme 7 Availability of unique machines at the time of gym selection which factor affects
decision-making
participants- At the time of gym selection which factor affects your decision-
making
partisans
Quality of services 2
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Availability of unique machines 4
Price 3
All of the above 1
total 10
Data interpretation
From the above data it can be interpreted as That’s the working in the gym have the need to
make their proper level of safe and individualized services along with effective exercise
programs development in order to make the proper level of improvement in the term of fitness
of customer. There respondent have the major level of needs of Availability of unique machines
at the time of gym which includes frequency, intensity, time, type, volume, and progression of
exercise
Theme 8 £25-35 per month pay for the services offered by gym
particular - How much you are ready to pay for the services offered by gym participant
£25-35 per month 6
£35-45 per month 3
More than £45 per month 1
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total 10
Data interpretation
From the above data it can be interpreted as £25-35 per month have the major preference as the
gym membership have the major level of associations in terms of the 14 times meeting which
is physically activity guidelines. As the respondent have the major level of preference at
looking for the social gatherings, spa treatments, a smoothie bar or the receptionist who knows
you by name, gyms not only enhance your physical health, but your mental health as well
Theme 9 Instagram and Facebook attracts while searching for gym services
particular- which mode attracts you more while searching for gym services participants
Facebook 3
Twitter 2
Instagram 4
Newspaper and magazine 1
total 10
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Data interpretation
From the above data it can be interpreted as Social media have the huge impacts on the fitness
industry have the instantaneous interactions in the world of contents which is being accessible to
the part of everyone and anyone (Herczyński and Sobotka, 2017). This have the inclusion to
make the accessibility information about the exercise and nutrition along with establishing the
better level of networking in order to have the learning different training mythologies an stay up
the current research. The Instagram and Facebook are more used by the respondent.
Finding
 The major respondent has goals in order to being health at the serving form the servals
level of health issue.
 There is need for more level of creating of the diet plans in order to make the proper
figuring out there need of calories and proteins required per day
 There is the best overall home gym along with variability he best budgets with tasks the
proper level of modification per the preference and demand
 There is the reason to be the have proper enhancing of the adaptive experience and along
with the diverse the equipment’s. there is the extending the energy as inside positive by
encouraging the workout experience.
 gym have the need to make their proper level of safe and individualized services along
with effective exercise programs development
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 As the respondent have the major level of preference at looking for the social
gatherings, spa treatments, a smoothie bar or the receptionist
 The Instagram and Facebook are more used by the respondent.
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REFERENCES
Books and Journals
Dong, Z. and Yujin, S., 2017. Compound and Ecological Design of Gymnasium in Colleges: A
Case Analysis of Dongying Technician College Gymnasium Design. Huazhong
Architecture, (7), p.6.
Berkemeyer, N and et.al.2019. Critical educational system development research: A normative-
analytical research approach to schoolbased inequality research. Journal for Educational
Research Online/Journal für Bildungsforschung Online, 11(1). pp.47-73.
Jawadi, A.H and et.al.,2017. Prevalence of dietary supplements use among gymnasium users.
Journal of nutrition and metabolism, 2017.
Farmer, M., 2018. Stay Young, Stay Lonely: Nostalgia and Spirituality in Okkervil River’s The
Silver Gymnasium. Popular Music and Society, 41(2), pp.119-131.
Herczyński, J. and Sobotka, A., 2017. Organisational models of gymnasium in Poland.
EDUKACJA Quarterly. 141(2).
Geurin-Eagleman, A.N. and Burch, L.M., 2016. Communicating via photographs: A gendered
analysis of Olympic athletes’ visual self-presentation on Instagram. Sport management
review.19(2). pp.133-145.
Szocs, C. and Lefebvre, S., 2017. Spread or stacked? Vertical versus horizontal food
presentation, portion size perceptions, and consumption. Journal of Business
Research.75.pp.249-257.
Sezer, O., Gino, F. and Norton, M.I., 2018. Humblebragging: A distinct—and ineffective—self-
presentation strategy. Journal of Personality and Social Psychology.114(1). p.52.
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