Market Research Project Reflection: LearnJCU Student Perceptions

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REFLECTION

Table of Contents
INTRODUCTION...........................................................................................................................................3
REFLECTION ON INDIVIDUAL AND GROUP ACTIVITIES................................................................................4
WAYS TO IMPROVE THE SKILLS AND MARKET RESEARCH KNOWLEDGE.....................................................5
RESEARCH EXPERIENCE CONTRIBUTION TOWARDS THE MORE INFORMED PROFESSIONAL RESEARCHERS
FOR THE FUTURE PROJECTS........................................................................................................................6
ISSUES, PROBLEMS AND CHALLENGES FACED DURING THE RESEARCH PROJECT.......................................6
FOUR CHALLENGES......................................................................................................................................7
TWO MOST IMPORTANT CHALLENGES........................................................................................................8
LEARNING FROM THE MARKET RESEARCH PROJECT.................................................................................10
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................13

INTRODUCTION
This assignment provides the personal reflection that will outline the group and individual
activities and experiences that had during the market research project. A reflective journal will
be developed that will include the reflections on own observations, experiences, evaluation and
critical analysis as a role played in a team for the market research and it will also include the
process that was completed by me through playing the role of the team member. This will also
cover the market research practice and the reflection for the improvement of their own skills
and knowledge of the marketing research. This reflection will also help in to be a more
informed professional researcher for future projects. The challenges and problems faced during
the market research will also be explained considering the ways that help to tackle the
challenges. This will also throw light on the team activities and marketing research task that has
undertaken and which has challenged me during the research.

REFLECTION ON INDIVIDUAL AND GROUP ACTIVITIES
In a group activity, I and my team members have conducted a market research project. The
market research project was based on the finding out the current perception of the students of
LearnJCU and also finding out their willingness that would be accepted in the methods for
online instruction. I have contributed to the part of the data collection for the research project
and conclusion part. I have also contributed in the presentation part and I have contributed to
the research objectives part and research methodologies used (Boud, et al., 2013).
My part was the collection of the data and I have used quantitative research through primary
research. I have used the online survey method for the collection of the data. I have found an
online survey method an easy, quick and a very efficient method. I found it very useful method
as I was able to obtain a large amount of data in a short period of time. Although there were
many challenges faced during the collection of the data. Prior to the conduction of the data
collection, I was feeling nervous and I was in tension to complete the data collection part in a
short period of time. But I found this method as not too effective as the respondents may fill
the survey in a hurry. The survey prepared by me contains the partially open-ended questions. I
have gone through the JCU Singapore library for the development of the survey (Baldwin,
2016).
Now after the data collection part, my team members have discussed the results with the help
of the analysis of the data gathered from the primary research method. The results were also
discussed by other team members. After it, I have contributed to the conclusion part. This is the
most difficult and complex task to summarize the whole report and provide a summary of the
project. I found it a little bit complicated and I feel it need analytical skills to provide the
conclusion of the report. This part has taken a lot of time and efforts. This part was the crux of
the whole report. I have discussed the aim of the research project in the conclusion part. This
part has also been covered by the objectives of the research. I have also discussed the factors
that may affect the student’s perception. I have also mentioned about the respondents rating
for the research questions. I have also tried to sum up the conclusion with the main results. I

have also tried to mention the research methodologies used. Thus I have provided the effective,
precise overview of the whole research project (Reynolds, 2017).
After the completion of the research project, we had to also submit a power point presentation
of the whole research project. All team members have contributed their part and helped in the
completion of the research project. I have prepared and contributed for the part of the
research objectives and I have also prepared and contributed to the research methods. I felt
confident in the preparation of the presentation for the same as the research project has been
completed. And we need to only prepare the presentation report of our whole research project
(Cottrell, 2017).
Thus it can be said that it was a nice experience to be part of the market research team. I have
felt more confident after the completion of my research project. I have also observed that each
part of the market research project holds utmost importance and it is vital for the completion
of the whole research project. I also felt that I can improve myself more in the completion of
the research project. I can also contribute to this research project with more efforts. I can also
take the initiative to bring all team members in a group so that coordination can be increased
and it can contribute to the success of the research project.
WAYS TO IMPROVE THE SKILLS AND MARKET RESEARCH KNOWLEDGE
Although I have enough market knowledge that I have utilized in this research project and I
have been successful in my research part. I can increase the market research knowledge for the
future by taking initiatives in the class activity and doing most of the part of the research
project. I can also increase my skills by books reading and observing my senior. I can also
improve upon my time management skills. I can also increase my market research skills and
knowledge through the book reading and browsing through net so that I can utilize in my future
research that can help me to provide the optimum results for the same. I must also look over
the conduction of the research methods skills. I can improve this by doing practical research.
The skills can also be increased by the continuous improvement of the skills and working
towards the personal and professional development plan (Smith, 2016).

RESEARCH EXPERIENCE CONTRIBUTION TOWARDS THE MORE
INFORMED PROFESSIONAL RESEARCHERS FOR THE FUTURE PROJECTS
I have been experienced the research project and it can be said that the whole journey of
completing the research project was good; I have learnt many things from this research project.
I can utilize the skills and knowledge and developed form this research project in the future for
the future research project. Prior to the conduction of the research project, I was not too much
knowledge and had so much skill. But during the research project, I have developed time
management skills, administration skills, team building skill. I have also learnt the process of
data collection. I can utilize all this skills and knowledge for the future research project and that
can help me to get the proper outcomes and results for my research project (Bassot, 2016).
ISSUES, PROBLEMS AND CHALLENGES FACED DURING THE RESEARCH
PROJECT
I have contributed to the data collection for the research project. So I found it the most difficult
task as it includes the collection of the data and responses from the respondents that requires
patience and time. I have also faced the problem of working in a team. But I have tackled this
problem by taking initiatives and putting my opinion towards the whole team. The idea and
opinion that I have presented were liked by all team members that make me more comfortable
to work in a team. The approach used by me was very effective. I have contributed to the
research project in an effective manner. I have worked in an effective manner in the marketing
research environment and it has helped me to gather the data in a more efficient manner. As I
have mentioned previously that prior to the research project I felt very nervous and it has lower
down my confidence level as I felt that the collection of the data is a most difficult task and It
will require more time and efforts but after the starting to the part and reached to the first part
I came to know that it is not so difficult task and after the starting of my part I have boosted my
confidence and my fear was removed (Al-Rawahi & Al-Balushi, 2015).

FOUR CHALLENGES
I have undertaken the data collection for the research project. I have collected the data via
primary research and I have use survey method for the collection of the data. I have used the
online survey method for the collection of the data. But I have faced the difficulty of getting the
proper response from the respondents. I have also completed the conclusion part of my market
research project. For the presentation part, I have prepared the research objectives for the
presentation and I have also done the part of the research methods (Johnston, 2017).
CHALLENGES DESCRIPTION
Non-response problems This is one of the biggest challenges that have
faced during the research as the data
collection method is very time taking. The
respondent does not give the response on
time and it has resulted in the delay in
collection of the data.
Delay in getting data from respondents The respondents have not provided the data
and time and they have taken the very high
time which has resulted in the delay in the
completion of the research data part.
Time management I have faced the issues related to the
management of the time as the data collection
part has not done on time which has resulted
in the lagging behind from the set timelines
and frame.
Team coordination I have also faced the major challenge of team
coordination during the undertaking of the
research.

TWO MOST IMPORTANT CHALLENGES
These two important challenges can be explained using the Gibbs reflective cycle where the
first part is the description which can be the coordination of the team and non-response from
the respondents to collect the data through online survey method. Non-response delay is one
of the biggest challenges that have faced during the research as the data collection method is
very time taking. The respondent does not give the response on time and it has resulted in the
delay in collection of the data. The second one is the team coordination and I have also faced
the major challenge of the team coordination during the undertaking of the research. The
other one is the feelings part.
Figure 1: Gibbs reflective cycle
[Source: Graham et al., 2019]
I was very nervous during my data collection process. I was feeling scared but after the start of
the research I have boosts the confidence and completed the research (Graham et al., 2019). I
can say that I have managed the market research project very smartly and I have contributed
towards the collection of the data in an effective manner. I have managed the working in the
team coordination through fostering the great communication and I have master my planning

and presented before my other team members. The other challenge was the non-response
from the side of the participants which I have managed by the taking regular update from the
respondents; I have also taken follow up from the respondents for it so that they can provide
the quick response. Thus I can say that overall experience was very good I have learnt a lot from
this research and I will use this learning for my future research project. I have received the
feedback that I have managed the process of the data collection in an effective manner. I can
also improve and develop my skills in future by the improvement in my current skills and
knowledge. I have sorted out my problem in a very short span of time (Winnicott, 2018).

LEARNING FROM THE MARKET RESEARCH PROJECT
The learning from the research project can be understood with the help of the Kolb’s learning
cycle which states that the learning involves the acquisition of the abstract concepts that can be
applied in a flexible manner in the different range of situations and circumstances. The first
stage is the concrete experience where a new situation and experience are being encountered
or there is the reinterpretation of the existing experience takes place. The second one is the
reflective observation of the new experience (Stein, 2018). The third phase provides the
reflection that gives the rise to the idea and provides the reflection from the learning that has
made. The last one is the application of the ideas to the real world situation by the learner
(Baldwin, 2016).
Figure 2: Kolb’s learning cycle

[Source: Bassot, 2016]
Through the market research project, I have experienced the new situation where I need to
work with a team and need to work in an effective manner and I have also need to contribute
to the process of the data collection and conclusion part. I have learnt so many things from the
market research project and I have developed many skills like team buildings skills, time
management skills and coordination skills. I have performed well according to me and
according to feedback from peers. Thus it can be said that the learning made from the research
project can be applied for the future research project and it can also be applied to real-life
situations. I have also learnt the presentation skills from the preparation of the presentation
(Bassot, 2016).

CONCLUSION
It can be concluded from this assignment that this refection has discussed the market research
methods projects. I have contributed to the data collection methods and conclusion part. I have
also contributed to the presentation part where I have done the research objective part and
research methodologies. I have also developed many skills and knowledge from this research
project. These all can be applied in the future for the research project. I have faced many
challenged during the market research project but with the passage of time and with my efforts
I was successful in doing the research. I have also developed the skills that can be used in
future. In this assignment, I have applied many theories like Kolb's learning cycle and Gibbs
reflective cycle that has helped to complete this reflection in an effective manner.