Research Methods Comparison: Netscribes & Atkins Researchglobal Report

This report provides a comparative analysis of market research methods employed by Netscribes USA and Atkins Researchglobal. The introduction highlights the importance of market research in today's business environment. The report then compares the tools and techniques used by both companies, including primary and secondary research, social media analytics, and the use of AI-powered platforms. Advantages of each company are outlined, such as Netscribes' in-house research model and global coverage, and Atkins' full-service capabilities and industry-wide services. The report also discusses the reasons companies use in-house research teams and the benefits other companies can derive from the tools and practices of Netscribes and Atkins. The conclusion emphasizes the advantages of internal research teams and the benefits of using the tools offered by both firms.

Running head: RESEARCH METHODS
RESEARCH METHODS
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Table of Contents
Introduction:....................................................................................................................................2
Comparison of tools used by Netscribes USA and Atkins Researchglobal:...................................2
Advantages of using Netscribes USA and Atkins Researchglobal:................................................3
Netscribes USA:..........................................................................................................................3
Atkins Researchglobal:................................................................................................................4
Reason for companies to use their own in house research team:....................................................4
Benefit of other companies from the above firms:..........................................................................5
Conclusion:......................................................................................................................................5
References:......................................................................................................................................6

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Introduction:
Market research is extremely important in today’s world in order to ensure that all
organizations are risk free and have adequate back up plans in case of an unforeseen situation.
Market research can be done using both qualitative as well as quantitative analysis of the data
collected form primary as well as secondary sources. The following report will highlight the
research techniques used by two renowned companies, which are Netscibes USA, and Atkins
Researchglobal.
Comparison of tools used by Netscribes USA and Atkins Researchglobal:
Netscribes is a market research and global intelligence company that mainly conduct
market research based on qualitative as well as quantitative primary research, analytics in social
media, secondary or desk research and the IP research. Netscribes conduct primary research by
global business to business as well as business to customer markets through online as well as in-
person interviews or surveys. Secondary research is carried out through information collected
from company websites as well as premium repositories unlike Atkins Researchglobal. IP
research is carried out through tools such as DNS look up, Test ping and reverse IP for sector
analysis as well as assessment of technology (McQuarrie, 2015) unlike Atkins researchglobal.
Social media analytics include analysis of data collected from Facebook, twitter etc. Netscribes
has developed an artificial intelligence powered tool called the “The Onsense market intelligence
platform” which is a single centralized source of the important market information as well as
insights (McDaniel & Gates, 2013). It acts as a decision-making and support tool for
organizations.

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Atkins Researchglobal excels in both qualitative as well as quantitative market research
to enable its clients achieve the most difficult objectives of their research. The provide full-
service capabilities of research, that include study design tool, big data tools of analytics,
moderation as well as reporting unlike in other firms. They even provide a personal touch to each
of their projects thereby giving the clients a very homely and friendly experience whenever they
undertake any project. Some of the services provided by Atkins researchglobal are One-On-
Ones, Taste Tests, Product Placements, Audits as well as Medical/Clinical Trials. (Gregg &
Klymowsky, 2013). Netscribes USA do not provide these services. It uses advanced research
tools for Screener Design, Simultaneous as well as Written Translation Transcriptions, Pre-
Tests/Coding tools such as HTML/CSS or javascript. Tools such as free make audio converter
and audacity application help in rendering of digital audio in.mp3 or the wav format, operator
assisted video, use of FocusVision for video streaming etc., unlike Netscribes USA. Extremely
fast transcription services are available through the partners at Focus Forward.
Advantages of using Netscribes USA and Atkins Researchglobal:
Netscribes USA:
- In-House Research: Netscribes uses an in house resource model in order to provide its
clients with quite actionable and important insights.
- Premium databases: Experienced professional access the best in class databases to
manage and store data.
- Global coverage: Netscribes operates in different countries and in multiple languages.
- Smooth operations: Timely and error free communication of information as well as
deliverables to the clients (Schoenherr, Ellram & Tate 2015). Transparency in
information communication is maintained all throughout.

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Atkins Researchglobal:
- No upfront fees: Full electronic support for the CMS-1500 as well as UB-04 forms for
the electronic submissions are provided (Barnham, 2015). Therefore, the insurers can
claims their own money much more smoothly.
- Services are offered in a wide range of industries unlike other companies: Services
are offered in Psychiatric Inpatient billing UB-04 Billing, Medical Groups, Clinics,
Chiropractic, Cardiology, Endocrinology and much more, thereby winning customer trust
and confidence over years.
Reason for companies to use their own in house research team:
The advantage of utilizing the in-house research team is that there is a preexisting cultural
connection as well as in depth understanding of the products/services offered by the company.
This coexists among the different teams and employees in the internal work operations, which is
one of the major success factors in the proper research of the market (Banerjee, Bandyopadhyay
& Acharya, 2013). It can also help the companies to cut down their costs drastically since hiring
third party research firms is an extremely costly alternative for many small and medium
enterprises. The major reason for using their own research teams is that the researcher
themselves know the possible market risk and market competitors for their own company. The
advantage lies in the fact that they make the research a part of their other business operations
unlike external research firms which needs dedicated time and bandwidth of the employees apart
from their regular job roles.

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Benefit of other companies from the above firms:
Other companies can also use the artificial intelligence tools and platforms offered by
Netscribes, in order to have a centralized database that stores all the important information in one
common database to make it easier for the employees to access the desired information during
the process of research. They can adopt the best practices from these companies regarding the
effective use of the tools to derive the maximum benefits and outcomes. The other companies
can gain knowledge about the effective usage of the network tools from the best practices of
Netscribes USA. The strategies that are used by the Netscribes can be used by any other firm for
creating effective development of the companies.
Conclusion:
Therefore, it can be concluded that in spite of the advantages of the dedicated external
research firms such as Netflix, it is often more beneficial for the companies to make use of their
own internal research teams since they are cost saving solutions. The company, Netscribes is a
company of global intelligence and market research that majorly conducts the research of market
on the basis of the qualitative as well as quantitative primary research, analytics in social media,
secondary or desk research and the IP research. In addition, it has been found that other
companies can also make use of the tools used by these firms for their own benefits. The main
advantage of using the in-house research team can be understood as it has a preexisting cultural
connection and the in depth understanding of the products/services that are provided by the
company.

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References:
Banerjee, A., Bandyopadhyay, T., & Acharya, P. (2013). Data analytics: Hyped up aspirations or
true potential?. Vikalpa, 38(4), 1-12.
Barnham, C. (2015). Quantitative and qualitative research: Perceptual foundations. International
Journal of Market Research, 57(6), 837-854.
Gregg, A. P., & Klymowsky, J. (2013). The implicit association test in market research:
potentials and pitfalls. Psychology & Marketing, 30(7), 588-601.
McDaniel, C., & Gates, R. (2013). Marketing research. Singapore.
McQuarrie, E. F. (2015). The market research toolbox: a concise guide for beginners. Sage
Publications.
Schoenherr, T., Ellram, L. M., & Tate, W. L. (2015). A note on the use of survey research firms
to enable empirical data collection. Journal of Business Logistics, 36(3), 288-300.