Choice Business College, BSBMKG607: Market Research Plan Report

This document presents a comprehensive market research plan developed for the BSBMKG607 unit, focusing on the establishment of a coffee shop. The plan outlines the need for market research, emphasizing the identification of potential customers and target markets. It defines research objectives, detailing the scope and approach, including both qualitative and quantitative methods. The report delves into the research design, stressing its importance in addressing identified issues. It describes data collection methods, such as online surveys and questionnaires, and discusses the use of online data to identify promising markets. The plan also covers research instruments, specifically questionnaires, and defines key measures for evaluating market potential, such as the number of coffee consumers and the level of competition. The assessment adheres to a simulated environment where the student acts as a consultant, preparing the plan and presenting it for approval, demonstrating proficiency in market research planning, data gathering, and reporting.