Market-Oriented Solutions for Online Education: Detailed Report

This report assesses the feasibility of launching an online educational environment for a visitor attraction center, focusing on aquatic life. It employs the PESTLE model to evaluate external factors, identifying opportunities such as government support for online initiatives and the increasing preference for digital platforms. Challenges include restricted internet access, high initial costs for customers, and the lack of human interaction. The report also explores future technologies like virtual field trips, AI-driven 3D models, and augmented reality to enhance the online experience. Furthermore, it outlines steps for gaining market-oriented solutions through market research, including identifying opportunities and developing a research plan using primary and secondary research methods, ultimately aiming to make data-driven decisions for the attraction center.

Innovation and Technology

Table of Contents
Introduction......................................................................................................................................1
MAIN BODY...................................................................................................................................1
Critically evaluating the challenges and opportunities of adopting online educational
environment for large visitor attractions......................................................................................1
Critically evaluate some of the future technologies that may be relevant to the project and
provide academic evidence to their potential. .............................................................................3
Identifying the steps for gaining market oriented solutions.........................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
The business planning is considered as document which specifies the details regarding
company objectives as well as also defines planning process in order to attain goals and
objectives. The innovative tools have been used by many companies in order to optimise
business processes so that large number of customers can be attracted and retained. The new
innovations like AI and VR is changing how the organisation reach their customers. This report
will help the well known visitor attraction centre to make proposal for launching online
educational environment so that remote area customers can also become a part of experience by
seeing field of aquatics just by sitting at home. This report document will evaluate the key
challenges as well as opportunities of online educational environment by using the PESTLE
business model. In addition to this, the report will also analyse future technologies which can be
helpful in promoting online educational environment. It will also make market research methods
with recommendations for market oriented solutions.
MAIN BODY
Critically evaluating the challenges and opportunities of adopting online educational
environment for large visitor attractions
In order to assess the market challenges and opportunities, the PESTLE model is taken
into consideration. This type of business model supports the firm to make future business
strategies by considering the factors of external environment. It will allow the Aquatic attraction
centre to make necessary strategies related to establishing an online educational environment for
the purpose of making customers to feel experience of imagining aquatic life by just sitting at
their home(Alanzi, 2018).
. This business model will support this attraction centre to gain insights about external market
forces. The following are the elements of PESTLE business model:
Political factor:
The political forces are basically related to policies and actions of government bodies that
can impact the future business strategies of the company. It includes elements such as
Corruption, Legal and Legislation laws and many more. In context to Aquatic Attraction centre,
the firm can make better infrastructure for making online educational environment due to the
favourable and flexible initiatives by UK government. The government provides support to the
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companies who are investing more on doing operations through online environment as it is
sustainable for environment also. But, the company can face challenges in adopting online
education environment due to restricted internet access in some countries like china. This can
make difficult for the company to reach the audiences present in china. In addition to this, the
future political instabilities can negatively effect the initiatives of it due to tougher rules and
regulations(Gheibi and et.al., 2018).
Economical factor:
The economical force are related to changes in the economical environment of the
country. This cover the economical factors connected with Gross Domestic Product, Interest rate
of banks, inflation rate and unemployment rate. In context to Aquatic attraction centre, the
affordability of providing online education environment is considered as major factor that can
provide an opportunity for drawing attention of large number of visitors. This also allow the
company to gain high enrolments from customers due to low cost and flexibility to learn. In
contrast, there will be certain challenges which the organisation can face is due to the high initial
cost born by customers. As prices of electronic devices are sky rocketing, this can make difficult
situation for the firm to reach into maximum visitors.
Social factor:
This type of factor is basically connected with the changes in the norms and rules of
community members. It further cover the forces which is related to demographics, customer
desires and preference and much more. In context to Aquatic Attraction Centre, the changes in
customer preference towards usage of large number of digital platforms can be identified as an
opportunity for the company to target their needs and wants in effective manner. This can allow
the firm to make immersive and creative infrastructure so that large number of customers can
experience aquatic life just by sitting at any where in the world(Gupta, Gupta and Gupta, 2019).
On the other hand, it can face some challenges in implementing this strategy due to the lack of
human interactions. This can pose difficulty for it as the organisation can not understand the real
feelings and feedback of visitors they have after after experiencing aquatic life through digital
platform. This can dissatisfy the customers which leads to less enrolments.
Technological factor:
The presence of new innovative technologies in the market is also considered as major
factor that can support the company in making accurate goals and objectives. This factor
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normally covers new innovative tools practised by many firms within the marketplace. In
relation to Aquatic attraction centre, the access to the electronic devise by every people is
difficult especially in the case of developing countries like India. This can become a challenge
for the company to target individuals present in developing countries. In addition to this, the high
growth of technology has also welcomed hackers to undertake illegal actions by finding
loopholes in network settings. This can result into permanent lost of data which can negatively
affect the reputation of it as well as also cause huge financial loss(Maddodi, 2019).
Legal factor:
The another factor is connected with the legal environment of the country. It include
main elements like laws and regulations related with protecting the rights of various stakeholders
such as employee, customer and shareholders. In context to Aquatic attraction centre, the firm
can face challenges when obtaining permission from the educational publishers who are strict as
well as have rules about which manner there learning material can be distributed. The firm may
enter into trouble if the educational publishers demands high money or in worst conditions say
no to the firm. Thus, this situation becomes a challenge for the organisation in terms of attracting
large number of visitors in effective manner.
Environmental factor:
The last factor of this model is attached with environmental forces as well as sustainable
practises which can allow the organisation to conduct business operations without posing harm
to natural environment. It also includes weather conditions, pollution levels or other climatic
situations. In context to Aquatic attraction centre, the firm can provide significant protection to
the mother nature if it undertake establishment of online educational environment. This strategy
will make no use of paper documents which somehow reduce down the deforestation process.
Most importantly, this will allow the firm to become sustainable which can support it in
achieving favourable reactions from different stakeholders like employees, customers and many
more(Bonk and et.al., 2018).
Critically evaluate some of the future technologies that may be relevant to the project and
provide academic evidence to their potential.
There are some technologies which are related with the well-known visitor attraction
centre in the tract of aquatics. The innovative technology developed the st6udent's learning and
provides the better experienc4 to the visitors. The individual who does not able to visit can feel
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the experience through this innovations. In which they create an online educational environment
for visitors to feel the experience remotely. The online platforms used to provide an educational
service to schools and other community groups. The technology “ virtual field trip of aquatics”
can be adopted by the universities or schools. This provide the students specially in rural areas to
experience the aquarium by sitting in a classroom. This will help the students to learn about the
aquatic animals and science behind the technology. A remote device can be installed in an
aquarium and by logging on the aquarium's website this can show a view of aquarium and
through this the user can also control the small submarine. This technology will show all the
things present in aquarium which includes the fishes, their foods and many more things. The
device which is installed in an aquarium helps the individual to experience the virtual visit of an
aquarium(Dumford and Miller, 2018).
The companies can introduce the Artificial intelligence of 3D model, in which the 3D
aspect of an aquarium will be shown. It includes all the artificial stuff to give the knowledge. The
person can feel part of their experience remotely by just watching that 3D view. In reference to
education the platforms like Udemy, coursera, byjus. This platforms can show the 3D view of an
aquarium by uploading the video on their platforms. This helps the student to learn about the
aquarium, fishes and science. This provides the education to the students. Through this the
students can get deep knowledge about the technology and science.
The another technology is augmented reality can be used. In this the person can connect
in the real time. Augmented Reality experiences provide the most innovative way to engage,
educate and entertain the visitors. For example : the snap share as it provides the short videos,
online templates and video sharing & on-site photo printing process in real time. It means they
pushed the person into online directly to the dedicated site. Through this the world will be
consumed in 3D. A 3D content is frequently the major instrument for users in Augmented
Reality.
This technologies and social platforms will helps the student to easily learn about the
science and technology. The videos on you tube and other social platform also helps to enhance
the education. Through watching the videos and from the self experience it will be easy for the
students to learn those things(Mayes, 2018). Additionally, this technology will also attract the
visitor's in their centres. Thus, this future technology also provide the academic evidence that
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through this technology it will be easier for the students to learn the science and technology
related terms.
Identifying the steps for gaining market oriented solutions
The market research is considered as an essential approach through which the company
can formulate market oriented solutions in most effective manner. The research of market is
termed as critical activity which is performed for collecting as well as evaluating the information
received from customer and competitors. In context to Aquatic attraction centre, this strategy
can enable the firm to explore who their customer is and what are their demands from the firm.
In addition to this, the following of market research steps can assist it to know the current market
trends so that it can set the online educational environment in appropriate manner. The following
are the steps that can support the firm in exploring potential areas of growth and making data
driven decisions(Brace, 2018). These are:
Identification of opportunity:
The first step is to address the problem which the firm desires to solve on urgent basis. In
context to Aquatic attraction centre, the first step which the company can focus is on describing
the opportunities which can be acquired from doing market research in the most effective
manner. The organisation can review the behaviour of customers and make action plans of how
to convert those into regular visitors. It can also help the company to make reasonable price
structure for the purpose of higher enrolments. Thus, it makes the organisation in taking
advantage of golden opportunities.
Developing research plan:
The research plan can support the Aquatic attraction centre in analysing the solutions for
finding ways to solve the questions and the problems which are considered critical. There are
basically two type of research methods which the firm can adopt to attain market study. These
are Primary and Secondary research methods. The primary research method covers taking
original data directly from the customers by undertaking activities such as surveys as well as in-
person interviews(Larson, 2019). On the other hand, the secondary method involves gathering of
information from third party sources like websites, journals and many more. This can support to
gather relevant market information in order to effectively gain insight about customer demands.
Collecting data:
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After gaining knowledge about objectives, the other step is to collect relevant
information. There are many sources of data collection method which Aquatic attraction centre
can take into the consideration. The first is collecting data through doing surveys which can
support the firm in gaining customer point of view about launching online educational
infrastructure. It can also help the organisation to gather unbiased source of information. The
other important method can be through social media polling which is the inexpensive way for
understanding needs of customer. This will support the company in gaining insights from target
audience so that user experience can be improved.
Analysing data:
The other important stage is analysing the data that has been collected with the help of
primary and secondary market research. The evaluation of information is considered as the
strategy for uncovering patterns within the organisation or external environment that can
influence market performance of the company. In context to Aquatic attraction centre, the
adoption of descriptive analytics can support the company in assessing information with the aid
of charts and graphs. It will allow the firm to form best possible market solutions in order to
make larger attraction of visitors.
Presenting results:
After analysing the data collected, the aquatic attraction centre can formulate the research
report in order to present the key findings of study. It can present its results in the form of
sideshow format or in the video formats. The focus needs to be on presenting information in a
way which is easily accessible and comprehensible by its stakeholders. The research report will
allow the aquatic attraction centre to gain insight about customer profiles, target buying habits of
audiences as well as also identify various competitor strategies. This will help the organisation to
make suitable strategies which leads higher attraction of visitors(Popescu and Ion, 2021).
Incorporating the findings:
The final step will be to implement the action plans which have been analysed by the
aquatic attraction centre. The firm should take use of antivirus software which will reduce the
attack of hackers. In addition to this, it can allow the company in gaining positive response from
customers leading to higher visitor attraction.
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Conclusion
It has been concluded from the above report that innovation and technology is critical for
the company in achieving certain optimisation in business processes leading to higher growth
and development. This can also enable the firm in meeting the needs of customer as they can
gain experience by sitting at their homes. This report has performed the PESTLE analysis for the
organisation and also critically evaluated important future technologies. In last, the report
included the market research methods with an objective of presenting market oriented solution.
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References
Books and Journal
Alanzi, S., 2018. PESTLE Analysis. Project Management.
Gheibi and et.al., 2018. Controlling air pollution in a city: A perspective from SOAR‐PESTLE
analysis. Integrated environmental assessment and management, 14(4), pp.480-488.
Gupta, A., Gupta, N. and Gupta, M., 2019. British Airways-A SWOT and PESTLE Analysis-The
impact of Europe 2020 policy. NOLEGEIN-Journal of Corporate & Business
Laws, 1(1), pp.1-11.
Maddodi, S., 2019. NETFLIX bigdata analytics-the emergence of data driven
recommendation. Srivatsa Maddodi, & Krishna Prasad, K.(2019). Netflix Bigdata
Analytics-The Emergence of Data Driven Recommendation. International Journal of
Case Studies in Business, IT, and Education (IJCSBE), 3(2), pp.41-51.
Bonk and et.al., 2018. Finding the instructor in post-secondary online learning: Pedagogical,
social, managerial and technological locations. In Teaching & Learning Online (pp. 76-
97). Routledge.
Dumford, A.D. and Miller, A.L., 2018. Online learning in higher education: exploring
advantages and disadvantages for engagement. Journal of Computing in Higher
Education, 30(3), pp.452-465.
Mayes, T., 2018. Learning technology and learning relationships. In Teaching & learning
online (pp. 16-26). Routledge.
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Larson, R.B., 2019. Controlling social desirability bias. International Journal of Market
Research, 61(5), pp.534-547.
Popescu, C.G. and Ion, R., 2021, July. First Steps in the Entrepreneurial Practice of Marketing.
In International Conference on Human-Computer Interaction (pp. 110-119). Springer,
Cham.
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