Market Trend Analysis: Consumer Behavior and Retail Sales Report

This report provides an analysis of market trends and developments, focusing on consumer expenditure and retail sales data from 2008 to 2022. It includes a correlation analysis between consumer expenses and retail sales in the textile, clothing, and footwear sectors. The report also examines online sales trends and performs a comparative analysis of M&S and Next plc, evaluating their sales and profitability. Furthermore, it reviews Marks and Spencer's marketing plan strategies, highlighting the effectiveness of online expansion and pricing strategies. The report incorporates forecasting techniques, such as surveys of intentions, to identify emerging market needs and presents the results of a survey on consumer preferences, including brand choices, preferred product categories, shopping frequency, and spending habits. The conclusion summarizes the key findings, emphasizing the increasing trend in consumer expenses and the application of qualitative analysis to assess the success of marketing activities, providing a comprehensive market analysis. The report includes a comprehensive list of references including books, journals and online resources.

Interpret market trends and developments

INTRODUCTION
• Interpretation of market trend helps in effectively understanding the
needs of the customers. Analysing market trend is useful in
determining the changing market trends of the competitors for higher
expansion and growth.

Project 1
• Products and services
• Current market situation
• Current market strategy
• Internal and external sources
• Legislations, code of practice and regulations

Data set regarding consumer expenditure and sales of retail stores from the
year of 2008 to 2018 is presented below:
Year Consumer expenses (in GBP million) % change in Consumer expenses
Retail sales in textile, clothing and
footwear stores in Great Britain (in GBP
million)
% change in retail sales
2008 49726 38588
2009 49535 -0.38% 40370 4.62%
2010 51374 3.71% 42528 5.35%
2011 54276 5.65% 42958 1.01%
2012 55898 2.99% 43164 0.48%
2013 58150 4.03% 43660 1.15%
2014 61815 6.30% 46026 5.42%
2015 65064 5.26% 46726 1.52%
2016 67736 4.11% 45827 -1.92%
2017 71727 5.89% 47478 3.60%
2018 70001 -2.41% 47411 -0.14%
2019 74120.4 5.88% 49131.2 3.63%
2020 76545.1 3.27% 49975.3 1.72%
2021 78969.8 3.17% 50819.3 1.69%
2022 81394.5 3.07% 51663.3 1.66%

Computation of Correlation
Particulars Consumer expenses (in GBP million) Retail sales in textile, clothing and footwear stores
in Great Britain (in GBP million)
Consumer expenses (in GBP million) 1 .94
Retail sales in textile, clothing and footwear stores
in Great Britain (in GBP million)
.94 1

Trend analysis
Year
Consumer expenses (in GBP
million)
Retail sales in textile, clothing
and footwear stores in Great
Britain (in GBP million)
2008 49726 38588
2009 49535 40370
2010 51374 42528
2011 54276 42958
2012 55898 43164
2013 58150 43660
2014 61815 46026
2015 65064 46726
2016 67736 45827
2017 71727 47478
2018 70001 47411
2019 74120.4 49131.24
2020 76545.1 49975.26
2021 78969.8 50819.28
2022 81394.5 51663.3

Data pertaining to online sales from the year of 2010 to 2018 is enumerated below:
Year
Percentage change in annual internet textile, clothing and
footwear retail sales value in UK
2010 28.2%
2011 31.1%
2012 19.7%
2013 13.7%
2014 18%
2015 11.8%
2016 5.9%
2017 18.3%
2018 16.6%

Descriptive statistics
Consumer expenses (in
GBP million)
Retail sales in textile, clothing and footwear stores in
Great Britain (in GBP million)
Mean 59572.90909 44066.91
Standard
Error 2462.098755 879.5119
Median 58150 43660
Mode #N/A #N/A
Standard
Deviation 8165.857768 2917.011
Sample
Variance 66681233.09 8508953
Range 22192 8890
Minimum 49535 38588
Maximum 71727 47478

Data
Year Sales Trend over the years
2010 9537
2011 9740 2.1%
2012 9934 2.0%
2013 10026 0.9%
2014 10310 2.8%
2015 10311 0.0%
2016 10555 2.4%
2017 10622 0.6%
2018 10698 0.7%

Comparative analysis: M&S and Next plc
Sales and profitability analysis
Year M& S
Next Plc
Sales Profit Sales Profit
2010 9537 526 3407 364
2011 9740 612 3297 401
2012 9934 513 3441 474
2013 10026 449 3543 508
2014 10310 524 3735 553
2015 10311 487 3994 634
2016 10555 406 4170 666
2017 10622 117 4089 635
2018 10698 25 4056 591

Project 2
Reviewing marketing plan strategies of Marks and Spencer.
Marks and Spencer marketing plan strategies are very effective as it
helps in increasing the sales of the company by expanding and selling
business online. Effective pricing strategy helps in retaining prospective
customers. Offering good quality products at reasonable price leads to
higher sustainable growth of the company. The expenses of the
consumers are increasing which states that company needs to launch
varied products and services.

Forecasting techniques
• Surveys of intentions: It is an effective investment technique which
helps in investigating and analysing the market data in order to
identify emerging market needs. This method helps in determining the
current market needs for future growth and success. It helps in
analysing the thought process of the customer while purchasing certain
goods and services.