Marketing Activities Implementation and Monitoring Report (BSBMKG514)

This report analyzes the implementation and monitoring of marketing activities for the Aussie Toy Company, as outlined in the BSBMKG514 unit. The report begins by establishing SMART objectives, focusing on digitalization and shareholder wealth maximization, and then identifies key stakeholders like buyers, manufacturers, and trainers, highlighting the importance of training and flexible work arrangements. It then details marketing strategies, emphasizing ethical and legal compliance with consumer laws, and recommends digital marketing via social media, market research, and appropriate pricing and distribution. The report also addresses advertising regulations and sales promotion ethics. Finally, it suggests sales forecasting techniques, including buyer intention surveys and moving averages, to predict future sales and optimize marketing efforts. The report concludes by referencing relevant sources.

Running head: MANAGEMENT
Implement & monitor marketing activities
Name of the Student:
Name of the University:
Author’s Note:

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Task 1 SMART Objectives
To make the toy industry much more digitalized and to make sure that the employees are being
able to reap the benefits of the same.
Specific
Children or young adults who spend their time in games will be able to share their feedbacks
easily through the digital methods
Measurable
This is also measurable in nature because this will be measured in a time period of about 6 or 12
months. This will be measured by seeing the number of buyers who are taking an admission here
Achievable
This is achievable in nature because the entire toy manufacturing can be done in the form of
online courses and makes it easier for the distant buyers
Realistic
This is realistic in nature because this will surely help in helping the buyers to develop
themselves and also start buying the new and the innovative products.
Time frame
This can be achieved within a proper time frame that is about a span of about 6 or 12months.
The other objective is to develop some new educational features like news flashes in the gaming
device

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Maximizing the wealth of shareholders and customer satisfaction in the industry, in a socially
responsible manner
Specific
This is a specific object because Aussie co. will try to ggt a 20 percent increase in the
shareholder wealth and customer satisfaction.
Measurable
This will be measured via the calculation of the sales volume per year.
Attainable
This is attainable because Aussie Company will try to follow both a customer centric an also
employee centric approaches.
Realistic
This is realistic because the company has to ggive good financial returns to the shareholders for
their efforts. On the other hand they will have to satisfy their customers by giving them many
discount offers as well. CSR objectives will also be followed so that the company can give back
something constructive towards their society.
Time bound
This objective will be attained within the time span of about 12months. Therefore this is also
time bound in nature.

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Task 2 Stakeholders
The primary stakeholders are the buyers, Government and also the toy makers who will be
working in the organization. As it is the toy manufacturing company the manufacturers will be
making the products.
The secondary stakeholders will be the trainers helping the employees to learn about the new
innovative techniques of toy making.
The key stakeholders must be given a proper training and development facility so that they are
able to teach the buyers in a very efficient manner
There must be proper flexible shifts available for the stakeholders so that they are able to
Strike a proper balance between their personal and the professional lives
There have to be some special training sessions on the internet handling session so that they are
able to interact with the buyers and also get their necessary feedbacks.
Task 3 Marketing strategies
There can be several ethical and also political code of conduct so that they are facing no such
issues or problems while they are carrying on with their business operations.
The marketing and the consumer laws must be followed so that they can be fair and justified
towards the buyers

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Australian Consumer law can be used so that they are able to abide by all the rules and
regulations and must be able to make sure that there are no unethical activities taking place in the
market. Sales promotion will be done via digitalized social media methods. Face book, LinkedIn;
twitter will be used in order to promote their products.
• Marketing research
Market research must not be done from any unethical sites or by creating any breach of data via
any employee under forces.
The company can consult with the Ethics Centre. This is an NGO that mainly deals with the
proper formulation of the code of ethics within the day to day work culture. This is very useful
because this enables in inculcating the right culture and the right values among people
(Underwood and Ehrenreich 2017).
• Pricing
There must not be any discrepancy among the price being charged to the buyers. There must be
equal price for all. Price skimming must be used as the right pricing strategy as this will enable
the buyers in the Australian market to get the benefits of the new features being added in the toys
and the games.
Place (Distribution)
There must be no misconduct with the distributors. It is the duty of the managers to make sure
that they are maintaining a good relationship with all the distributors and not misbehaving with
them.

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• Advertising
Advertising of the toy products must not pose any personal comments towards any of the
stakeholders. The privacy act 1988 is one of the most useful acts that most be used in the
organization as this will be helping in maintaining the privacy and the security of the people.
There are some principles enlisted here that applies to the Government sectors and also the
private agencies as well. The Disability Discrimination Act 1992 (DDA) is also used as it helps
in safeguarding the interests of the people who are disabled. All the employees will be getting
equal rights and opportunities irrespective of their physical disabilities (ethics.org.au. 2020).
• Sales promotion
Sales promotional activities must not include anything obscene that might offend the consumers.
Consumer Affairs Australia and New Zealand is trying their level best to provide a proper set of
rules and laws so that they can provide a proper safe product to the customers. They are also
trying to form a general safety provision so that they are able to make sure that the company is
following a proper Australian Consumer Law. This is essential because this will be helping the
organization to make sure that the gaming services and toys are being provided in a very safe and
also ethical manner (Jihad and Diyanty 2017). Buyers will be assured about the safety of the
games and the new toy products so that they face no problems in investing their money.

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Task 4 Sales forecasting technique
The two important sales forecasting techniques are as follows-
Survey of buyer intentions can be done by circulating the survey forms either through mails or
the personal interviews. This will enable the organization to know about the buyer intentions in
the coming years. Aussie Toy Company will be able to get the idea about the extra additional
services that are being expected by the buyers. It is recommended that the organization must
circulate these forms via personalized mails and also ask the customers to connect in someone to
one system so that they are able to discuss about their needs.
Moving average is another such technique that can be used in order to carry on a good sales
forecasting. This is important because this helps in making the division of the previous sales
casting over 12 months and this also helps in finding out the different factors that can later be
taken into account. It is recommended that the company uses this technique as it will help in
order to find out the average sales and the ways they can use to increase the sales.
References
ethics.org.au. 2020. ethics.org.au. [online] Available at: https://ethics.org.au/why-were-here/
[Accessed 4 Feb. 2020].

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Jihad, M.R. and Diyanty, V., 2017, November. Industrial Compensation Gap, Family
Ownership, and Risk Preferences. In International Conference on Business and Management
Research (ICBMR 2017). Atlantis Press.
Lasek, A., Cercone, N. and Saunders, J., 2016. Restaurant sales and customer demand
forecasting: Literature survey and categorization of methods. In Smart City 360° (pp. 479-491).
Springer, Cham.
Underwood, M.K. and Ehrenreich, S.E., 2017. The power and the pain of adolescents’ digital
communication: Cyber victimization and the perils of lurking. American Psychologist, 72(2),
p.144.