Marketing Activities Implementation and Monitoring Report

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Implement and monitor marketing activities
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Table of Contents
Introduction......................................................................................................................................3
Assessment 1...................................................................................................................................4
Assessment 2...................................................................................................................................7
Assessment 3.................................................................................................................................18
Conclusion.....................................................................................................................................20
References......................................................................................................................................21
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Introduction
Marketing refers to the concept of the exploration and globalization of business in a well-defined
manner. Although many studies demonstrate that marketing refers to the purchase and sale of
goods & services. However, delighting the customers’ needs and understanding their taste &
preferences is way more important. The analysis of customers requirements and fulfil them with
the practices may include different practices and approaches using by the management of the
organization. The business aspects may include several strategies which are more likely increase
the awareness of marketing plan for the businesses. No matters how sophisticated or formal
techniques the businesses use eventually the sale of product and services is the only way to get
the expected results. The term marketing is very wider in range and not narrow to describe.
However, the BBQ fun is the best possible example to describe marketing activities applied in
the business.
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Assessment 1
Marketing strategies and tactics
Basically, the development plan of marketing may include steps which are helpful in outlining
the plan. The marketing plan is way more successful if the required resources are applied by the
management. The managers of BBQ fun has also engaged with the marketing plan described as
mentioned below:
 Communication with the staff: The more they involve with staff members, the more
they will get succeed in implementing the plan. It helps to consider whether the need for
additional staff is required or not (Vo, 2019).
 Identification of goals: The insight of finding the goals and aims is also a factor of
consideration while developing marketing. It helps to keep the management focused and
oriented towards goals.
 Monitor the performance: The management is required to prepare the plan which is
more likely to get revised any time. A marketing plan is must be a living document.
 Adjustment arrangements: The adjustments may arise whenever & wherever it
requires. Development of contingency plan can also work with an effective time frame or
marketing actions.
 Development of contingency plan: Every plan is not necessary to get successful.
However, the managers must apply the approaches of contingency planning to face risks.
Brief on stakeholders
Business owners and proprietors may include its stakeholders in the business in order to get the
work done effectively. Planning of a marketing plan is very critical in order to get the things
done in a well-defined manner. Involvement of stakeholders is necessary to give appropriate
directions to the process. The role of stakeholders is also providing huge participation in
decision-making.
Identification of marketing and non-marketing personnel
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Although, most of the organizations the strategic planning are the last process; however, some
organization implement this as different course of action and made it occasionally. Marketing or
non-marketing tools basically involve steps mentioned below:
 Marketing & environment analysis
 Fixing marketing targets
 Setting a marketing strategy
 Marketing mix
 Marketing controlling
Prioritization
The prioritization makes higher recognition to the developed marketing plan. The necessary
resources which are required to develop a marketing plan are a clear vision which holds the
capacity to achieve, budgetary consideration, personal skills set, directions of stakeholders and
effective timeframes to accomplish the activities (Amondii, et. al., 2019).
Implementation of communications
Marketing communication helps the management to get the things done with the help of moving
of products, services and ideas and delivers in the market. The maintenance of relationships with
the stakeholders, customers and suppliers are way more necessary to get fully engaged in the
planning. Elements of the marketing mix are the only factors that need effective communication
and team-building strategies to be implemented the marketing functions.
Implementation of strategies for monitoring
While commencing any marketing plan, sometimes it becomes very critical to check and
monitors to find any dents. Various strategies are involved in the business such monitoring the
costing strategies against budgetary control, record variations, operation & production functions,
sales forecasting, etc. The cross-checking of marketing plan helps to indicate various aspects
which are not identifiable at the real-time. Hence, the marketing managers include applications
of monitoring strategies to find any threat or problems in developed plan.
Assessment 1 critical questions
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1. Identification of stakeholders is slightly difficult and defining their roles and
responsibilities are a more difficult task to perform. Each stakeholder plays very
significant role in the organization. Alongside, in BBQ fun the stakeholders are generally
its shareholders, employees, customers, country’s national & regional communities, etc.
The role of stakeholders is basically increasing the revenue and providing the supervision
to the management that how the work is done. Moreover, the concentrate on the factor
that how they could increase their return on investments on it.
Name Work area Stakeholder type
(client, end-user)
Impact
Customers &
suppliers
Supplying and
consuming of products
& services
Chain
management
workers and end-
users
They are responsible for purchase
and sales of the organization.
Investors and
creditors
Financing, funding &
participation in the
decision-making
process
Sources of finance
and capitalization
They are responsible for increasing
the capitalization by investment
decisions & other business
decisions (Ober and Karwot,
2019).
Government
and
communities
Policymaking and
regulations
enforcement
Policymakers and
regulations
controller
They are responsible for
controlling the operations and
governing legal regulations.
2. The main objective of this marketing plan is the identification of goals and objectives in
an optimum manner. Another main objective is to increase brand recognition by
increasing the performance of production & operation function (Voronin, 2019).
3. For the development of a team in the organization in context of accomplishing the goal
and assigning the responsibilities, the managers will conduct training & development
programs, meeting in conferences, brief discussions, etc. These are the best possible ways
to discuss the roles & responsibilities of the employees in the organization.
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4. Three marketing strategies are basically cost leadership, market penetration,
diversification, acquisition strategy. The main concentration of getting these strategies
into reality through marketing mix elements.
5. This is the most critical factor for the business to build up a marketing team. While
developing the marketing team, the managers focus on their diversification strategy,
initiative strategy, a delegation of authority, etc. These are the most proficient strategies
which are way more helpful to buildup a team (Kraak, et. al., 2019).
6. Although, there are numbers of methods and processes to measure marketing activities.
BBQ fun are using the tools to monitor marketing activities such as time management in
promotional activities, sales generation, responses received on new product development,
return on sales, etc. External factors are also affecting the marketing strategies however
the realization of these aspects but they are slightly depends on the area where marketing
is happening.
7. It may include the establishment of matrix frameworks in the business to inspect
marketing activities. It starts with the development of marketing dashboards to manage
the performance. Marketing performance measurement concentrates on mainly
measuring, managing, controlling and monitoring the marketing performance. It doesn’t
even maximize the marketing performance but also increase the return on investments.
8. The marketing code of conducts and practice can be termed as AMDA (Association for
data-driven marketing & advertising). It is a set of standards and marketing conducts
which helps to control the marketing legislations and reduces risks of breaking the
regulations. Code of conducts educates right manner of production and delivering ethical
services (Kobielieva, et. al., 2018). The safety and security is way more necessary that
operating the business.
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Assessment 2
The current progress of marketing activities
While checking the progress report of the marketing plan of BBQ fun, the managers have
demonstrated various actions and activities. They have analyzed different techniques and courses
of actions in order to get a higher return on their developed marketing plan. Monitoring and
examining the feedback of customers on the services & products of BBQ fun is the critical
activity. Moreover, how they take it into their strength is a big concern (Aslam, 2018). By
marking up critical factors on marketing dashboard, they have found some progress as mentioned
below:
 Target market sales: With the help of the newly established marketing plan, they
generated higher profit amount and also increased the units of products in the market.
 Budgeting & spending: Through this marketing plan, their managers can easily find new
ways to balance the cost whether in terms of advertising or other expenses.
 Shared milestones: The milestones indicated that there is an increment in their sales by
15%.
a) Monitor and implement the promotional activities: The marketing activities may
involve several aspects such as setting up the right expectation, building a team for
managing the plan, right & effective communication plan, new adaption of challenges,
etc (Voronin, 2019).
b) Monitor product, pricing and distribution decision: The inspection of decisions may
get involved in the business in order to check whether the new product development or
market penetration is worthy or not.
c) Monitor marketing results against targets in the marketing plan: The marketing plan
also illustrates the percentage changes in sales and comparing the data through the annual
reports of the organization.
d) Monitor marketing revenue and cost against budget: The cost budget can be analysed
with the help of balancing and maintaining the capitalization in each marketing activity.
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e) Record variation in revenue and cost against budget: The analysis has indicated that
the performance of BBQ fun has improvised that they attained 15% of market share and
revenue generated with the help of new developed marketing plan (Mugambi, et. al.,
2018).
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10

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Current activities of marketing plan can be very easy to find the aspects of business in order to
monitor the performance. These activities don’t even increase the productivity but also increase
the customer satisfaction with bringing of new customers.
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