This marketing report analyzes adaptation and standardization strategies for Hart's Bakery, a company seeking to expand into the USA. The report examines the marketing mix elements (product, price, place, and promotion), and applies the Customer Based Brand Equity (CBBE) model (salience, imagery, reaction, and resonance) to build a strong brand. It also explores the concept of Integrated Marketing Communication (IMC) and its methods, including situational analysis, target market identification, and marketing mix implementation. Furthermore, the report details methods for measuring marketing success, such as sales targets, market share, profitability, and return on investment. The report concludes by summarizing key findings and emphasizing how these strategies can help Hart's Bakery successfully enter and thrive in the US market. This report from Desklib offers a comprehensive overview of marketing management principles and their practical application.