Marketing Portfolio: Adidas, Competitors, and Strategic Approaches

This project analyzes the marketing strategies of Adidas, a leading multinational seller of sports items and athletic shoes, focusing on its approach compared to competitors, particularly Nike. The project covers Adidas's promotional strategies, product range, and pricing strategies, as well as Nike's distribution and pricing strategies. It explores the reasons for selecting specific strategies, such as acquiring more customers and maximizing sales. The assignment also examines Adidas's marketing approach, including its innovative advertising and branding opportunities, considering various advertising media like television, magazines, and the internet. It addresses challenges faced by Adidas, such as environmental factors. The project concludes with recommendations for improvement and references relevant marketing literature, offering a comprehensive overview of Adidas's marketing efforts within the competitive sports market.

Individual Marketing
Portfolio

Cover content
 Introduction
 Adidas and its competitors
 Adidas marketing strategy
 Nike marketing strategy
 Marketing approach
 Innovative approach
 Recommendation
 Conclusion
 References

Introduction
Marketing is the procedure of study and management of exchange relationship
among employees. The assignment is based on Adidas which is
multinational seller of sports items and athletic shoes. The main motive of
this project is to evaluating strategic marketing approach compare to their
competitors in the market and used appropriate strategy.

Adidas and its competitor
Adidas is the international marketer of shoes and sports products which was
developed by Adi Dassler in the year of 1920s. The company headquarter
is situated in Herzogenaurah, Germany which manufacture and designs
sports shoes, clothings and apparel. This is the biggest sportswear
producing organisation in the Europe country and it is second largest in
across the world.

Sports market
The current sports market is increasing at international level for acquiring high
growth and development in different nations. The largest reason for these
growth is the enhancement of income and revenue which drive for make
effective dealings that estimate the actual revenue in the context of largest
sports industry.

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Adidas marketing strategy
Adidas has making its existence as a
strong player in the sports
shoes and apparel sector.
 Promotional strategy
 Product range and pricing
strategy

Nike marketing strategy
Nike is the major competitor of
Adidas company due to capture
their desired customers in the
large market place.
 Distribution strategies
 Pricing strategies

Reason for selecting strategy
 Acquiring more customers.
 Maximization in sales volume

Marketing approach
Adidas is one of the most popular brand which produce more than 660 million
products in every year and generate sales revenues around € 14.5 billion and
they employs approx 53,731 people in over 160 countries as well. It can be
analysed that Adidas always focus on keeping their brand more efficient and
use appropriate strategies for promoting products or services in well manner.

Strategy to improve
Adidas consider various tools and techniques of marketing for the purpose of
creating more awareness among customers and promote products or
services in the target audiences in accurate way. There is required to
implement plans and strategies regarding promotional methods and use
creativity so that sports persons can feel more effective and motivation
while performing their tasks.

Innovative approach
New advertising/ Branding opportunity- Advertisements are best
components of marketing and promotional tools that support in generating
demands as well as creating customers with effective manner. The main
purpose of the advertising is to inform customers and convince them
regarding particular goods and services so that they can be aware and
attracted towards company.