This marketing report evaluates the potential of Adventure Hire in selling and marketing survival kits. It begins with an executive summary outlining the report's objectives, including identifying business objectives, risks, and returns. A SWOT analysis assesses Adventure Hire's internal strengths and weaknesses. The report explores a GAP analysis, and the marketing mix (product, pricing, placement, promotion, people, process, and physical evidence) is examined in detail. The target market is identified, and recommendations are provided. The report concludes with a discussion of marketing performance measurement, implementation schedules, action plans, monitoring mechanisms, and ethical considerations, offering a comprehensive marketing strategy for Adventure Hire.
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