This report provides a comprehensive marketing analysis of Ajisen Ramen, a Japanese-based food chain. It begins with an introduction to the company, followed by a SWOT analysis, identifying its strengths (diversity, instant food), weaknesses (market penetration, R&D investment), opportunities (franchising, new products), and threats (health concerns, competition). The report then outlines Ajisen Ramen's marketing objectives, including market share expansion and profit growth. It delves into market segmentation, targeting university students and survival enthusiasts, and positioning. The core of the report examines the marketing mix strategies, detailing product offerings (noodles, spices), pricing (low cost), placement (airports, supermarkets), and promotional activities (internet, sales promotion, and public relations). The report also discusses service marketing strategies, focusing on the process of making ramen noodles. The conclusion reiterates the key findings and the company's strategic direction. Finally, the report provides a list of references used to support the analysis.