This report provides a comprehensive analysis of marketing essentials, focusing on the roles and responsibilities of marketing functions within an organization, particularly Aldi PLC, a retail company. The report delves into how the marketing department collaborates with other departments to achieve common business goals. Furthermore, it evaluates the application of the marketing mix by different organizations, using a comparison between Aldi and Tesco PLC, to achieve their business objectives. The report also includes a basic marketing plan for an organization, demonstrating the practical application of marketing principles. The analysis covers product, price, place, promotion, and process strategies, providing insights into how these elements contribute to a company's overall marketing success in a competitive market. The report highlights promotional techniques, competitive analysis, and the importance of adapting marketing strategies to meet the needs and wants of target customers.
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