Comprehensive Marketing Report: Amazon's Strategies and Opportunities

This report provides a comprehensive analysis of Amazon's marketing strategies and opportunities. It begins with an overview of the company, highlighting its position as a leading global retailer and its evolution from an e-book seller to a diversified e-commerce platform. The report delves into Amazon's segmentation, targeting, and positioning strategies, including geographic, demographic, behavioral, and psychographic segmentation. It examines the marketing mix, including product, price, promotion, and place strategies, with a focus on how Amazon leverages technology, explores new markets, and creates opportunities through various marketing channels. The report also addresses customer priorities and concludes with an overview of the key findings, emphasizing the importance of marketing in driving Amazon's success and its ability to adapt to changing market dynamics. The report underscores the importance of understanding customer needs and leveraging various marketing channels to expand its reach and customer base.

MARKETING
OPPORTUNITIES

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
An overview of company.............................................................................................................3
Aspects in marketing...................................................................................................................5
Opportunities created by marketing.............................................................................................5
Customer priorities......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is considered to be one of the most crucial components of every organisation in order
to take their service into customers. It is important to make customers known about before
getting into the purchase and transactions (Seturi and Urotadze, 2017). Therefore, in order to
deal with these aspects marketing place one of the major components that will inherit the
properties that are required to be incorporated into the customers. The entire report drink for the
concepts of marketing and that's with regards to the company Amazon. Amazon is one of the
largest retailers in the world with its most competitive atmosphere and the services that are
offered by it are most important to its customers. The marketing strategies in regards to Amazon
are explained in this report.
MAIN BODY
An overview of company
Amazon company is regarded as one of the largest retailers in the entire globe. The Amazon
company in the beginning started as one of the e-book seller later which is flourished to become
one of the best retailers but by providing all household things as well as many others. Starting off
as a small conception now it is regarded and referred to as one of the most influential economic
lifters in the society. It is also regarded as one of the most valuable brands which carry forward
all the tasks that are related to the retailing services. Amazon is also the multinational company
and its operations are seemed to be around the globe. The CEO of the company is Jeff Bezos
(Naseri and Noruzi, 2018).
Segmentation, Targeting and Positioning: Geographic segmentation the company major
segmentation criteria is the region density age group of the people where it targets more than
hundred countries along with rural and urban population. The age group that is being mentioned
as 14 and above. Through demographic segmentation the Amazon follows segmentation criteria
of Gender and life cycle stage where it focuses upon male and female and different stages in the
life cycle starting from infant to the old age. Through behavioural segmentation the major
segmentation criteria of Amazon is true degree of loyalty benefits and personality of user status
for staff through this its targets upon the core values which will reach a wide range through
convenience of online purchasing and competitive prices. Through the personality it will also
focus upon the easy going and determination that was found by clients. Physiographic
segmentation the segmentation criteria that Amazon follows is to focus upon the social class and

lifestyle of people. In social class the company's major target is to identify the lower class
working class middle class and upper class (Dietrich and et.al, 2017).
Marketing Mix:
Product mix: Amazon contains wide range of products that covers all gadgets as well as the
items that are required for the households. The products are said to be delivered in the best
possible way to the customers upon the delivery agents who are engrossed in maintaining the
service at regular intervals of time. The Amazon product service almost contains books mobile
phones gaming consoles clothes gardening equipment and jewellery. The online shopping
facility of Amazon provided a search engine that will filter out all the products as well as the
services that are to be offered to its customers.
Price mix: prices at one of the major concerns for every customer and therefore the company will
have to evaluate every pricing strategy in order to bring for this service as possible for even
common man. The Amazon services will rely upon its pricing strategies where it contains
product that ranges from minimum to maximum price range through filters the customers can get
over it. There is also a premium pricing strategy which is most convenient for customers to strive
across the prices which are negotiable.
Promotion mix: promotional measure for important and are said to be one of the major important
criteria in the marketing point of view. Promotions are of different kinds and therefore the ones
that are employed by the company Amazon is the commercial television advertisements. The
television advertisement will bring about the greatest deals and policy is of the company Amazon
and therefore the strategies that are applied in incorporating the means into customers are said to
be many (Greco, 2018). The company also uses social media platforms in order to bring out the
post that are important to convey office as well as sales through which customers will get to
know the aspects that are prevailing in the company.
Place mix: places of major criteria for Amazon and useful also determine the competitive
advantage of the company. Many people are more habit awaited to the fact that the Amazon
operates online and therefore physical stores is of not preferable criteria. Amazon company has a
good brand reputation and therefore it services are adopted by people through our and the efforts
by the website. Amazon customer service bases are said to be immense and therefore its online
presence is applicable to everybody and access is given to all kind such that they can shop easily.

Aspects in marketing
There are different marketing trends that are employed by the company in order to bring across
its service to everybody that are pertaining in the global race.
Technology: technology is said to be one of the most determining aspects of every business and
it is said to be incorporated in almost all the organisations to bring about massive changes.
Technology has made things easier and also customers are most liable and using the best out of
the lord. The ones that are using technology are said to be more prominent and therefore it is said
to be one of the best form that is prevailing and is bringing more competitive advantage
nowadays. The technology when adopted by the company Amazon has made it one of the most
reliable services and retailing platform to provide goods online.
Potential new and emerging markets: lessons to be a great amount of competition that has
been achieved by the marketing all over the globe. Whether it be any kind of industry or service
the marketing is said to be more competitive and there are different companies that are
competing with each other based on their positions (Jenson and et.al, 2020). Every company's
value depends upon the ways that are being adopted in the company and that can bring about
relevant factors that are necessary to determine a company. In the retailing sector there are
different imaging organisations that can compete with Amazon but Amazon being one of the
most reputed brand it can never be taken off by other companies. There are different relevant
factors that are pertaining in the Industry that will serve the purpose of meeting the needs. The
benefits in regards to the service at said to be many. The household things that the retailers will
be helpful for the people or customers in order to maintain their stuff. Amazon is involved in
carry forwarding he activities related to delivery and it contains the largest e-kart services which
are flexible enough to deliver goods on time.
Opportunities created by marketing
Marketing creates numerous opportunities. marketing is said to be one of the major boon to any
organisation because it will take the products into people and therefore increases customer base.
The opportunities that are generated by marketing will lead to great chances that can be attained
in due course of time. The company Amazon is regarded as one of the largest retailer chain and
therefore it is mandatory to employer means and get benefited by marketing. It is not until when
the company brings forth the idea of using marketing strategies to implement in the organisation

that it gets to know the benefits. The three important marketing opportunities in this regards are
as follows:
Reach: it is important to understand the customer base and to which extend the service can be
elaborated. There are different measures that can be adopted by the company in today's world
where technology has been implemented and different strategies are being there for employed.
This will bring about a greater impact upon the organisational customer base and that can also
increase the reach. There are different social media networks which can be inherited upon using
the measures to incorporate the services into customer. One such measure of marketing is the
LinkedIn. LinkedIn is the best source and is also a professional platform in this present era where
people from all over the globe are getting connected in no time. It is therefore responsible for
creating opportunities that will rise recruitment processes as well as the service based customer
base and detail ordering (Marinchak and et.al, 2018). The organisation can use LinkedIn in order
to distribute the content that is related to products and services such that many people can get to
know about what the company is actually doing and operating.
Contextual creation of Idea: it is important to understand the liabilities under which the
company can perform its activities. Therefore the context up on creative ideas that can
incorporate things that are to be delivered to the customers will have to be first filtered in order
to go with the ridiculous amount of budget. Budget allocation is seemed to be one of the hectic
as that is to be managed in this present break down. There are different retail associate Amazon
being one of the largest retailing services is always incorporating norms and policies that well
specifically identify the segments that are to be worked upon. This context will have to be
identified in order to move ahead with the opportunities that can be gained upon the audience
segmentation. This is regarded to be one of the key considerations for the businesses that are
operating in and around the world and that can only be broadened up on creating contact we'll
basis that can lower the cost of resources and therefore it can result in creating opportunities to
compete with other retailers.
Running YouTube platform: YouTube is one of the most prominent platforms nowadays
where it can also help in gaining money as well as popularity. YouTube can increase views every
now and then by the customer interaction as well as the viewing. Focusing upon the aspects of
implementing YouTube it is important to understand the prospects that can be given through the

value generated by posting on YouTube. This can also create opportunities upon expanding its
base to other countries and the service can be available to everybody.
Customer priorities
Every retailing service major goal is to meet the customer demands. In order to meet customer
demand it is mandatory to get to know about how far they are being able to use the service and
get benefited from. Prove the atrocities that are related to retailing there seems to be different
commodities that get benefited while the service is only available to very few. Amazon's
presence is of a global level yet there are remote areas which are often not known about the
service (Mohr, 2017). Therefore, the company will have to strive across the means to incorporate
its values and its presence in remote areas such that even the you can corner of the commodities
can get to know about the service and get benefited from at. In other words to meet the customer
satisfaction level the company will have to strive across the things like enquiring about their urge
to get through the product and their delivery state such that it can be incorporated and can be
developed.
CONCLUSION
The entire report concludes upon highlighting the aspects of marketing and the reports that are
generated upon the preview of different marketing techniques that are adopted by the company
every now and then. The company that is adopted in this regards as Amazon. Amazon is one of
the largest retailer and that is what doing explained in the report. The marketing mix which was
one of the finest aspect of every company is portrayed in the report with the essence of amazon's
marketing mis which is a 4p model. The report also highlights the segmentation targeting and
positioning and different aspects related to the customer priorities such that one can easily
understand how far the marketing can bring in opportunities to words growth prospects adaptive
measures and the aspects that are created in the marketing are explain with the marketing Trends
that is important to determine the state of Amazon company. The three social media aspects that
are useful to gain opportunities are being depicted in the report.

REFERENCES
Books and journals
Dietrich and et.al, 2017. Segmentation in social marketing (Vol. 1). Singapore: springer.
Greco, 2018. The Rule of Persuasion in the Marketing Process. Psychol Behav Sci Int J. 9(5).
pp.1-15.
Jenson and et.al, 2020. An entrepreneurial marketing process perspective of the role of
intermediaries in producing innovation outcomes. Journal of Business Research. 112.
pp.291-299.
Marinchak and et.al, 2018. Artificial intelligence: redefining marketing management and the
customer experience. International Journal of E-Entrepreneurship and Innovation (IJEEI).
8(2). pp.14-24.
Mohr, 2017. Managing buzz marketing in the digital age. Journal of Marketing Development and
Competitiveness. 11(2). pp.10-16.
Naseri and Noruzi, 2018. Content marketing process model: a meta-synthesis of the literature.
Webology. 15(1). pp.8-18.
Seturi and Urotadze, 2017. About Marketing Process Model and Relationship Marketing. In
Proceedings of International Workshop „Model-Based Governance for Smart
Organizational Future (pp. 169-171).
Online
Marketing process: [Online]. Available through: < Marketing Mix | Examples & Definition |
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