Marketing Analysis: Segmentation, Targeting and Positioning of Amazon

This report provides a comprehensive analysis of Amazon's marketing strategies and management. It begins with an introduction to marketing and its importance for businesses, followed by an examination of Amazon's segmentation, targeting, and positioning (STP) strategies, detailing how the company divides its customer base, identifies target markets, and positions itself in the market. The report then explores Amazon's marketing mix, including product, place, promotion, and price, demonstrating how these elements contribute to the company's success. Furthermore, the report discusses Amazon's relationship marketing strategy, emphasizing the importance of customer relationships. The report concludes with recommendations for Amazon's future marketing efforts, summarizing key findings and insights into the company's marketing approaches.