Marketing Plan for M&S: 7Ps and SOSTAC Framework Analysis

This assignment presents a comprehensive marketing analysis, encompassing a presentation and a briefing paper. The presentation discusses marketing concepts and their application to Marks and Spencer (M&S). The briefing paper compares the marketing mix (7Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence) of M&S, Starbucks, and McDonald's, examining their historical backgrounds, product offerings, pricing strategies, distribution channels, promotional tactics, customer service approaches, operational processes, and branding. The assignment further includes the development of a marketing plan for a new luxury shirt line by M&S, utilizing the SOSTAC framework (Situation analysis, Objectives, Strategy, Tactics, Action, and Control), and incorporating SWOT and PESTLE analyses to assess the internal and external environments. The plan outlines objectives, strategies, and tactics for launching the product, providing a detailed marketing approach.

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Task 1: PRESENTATION SLIDES
(Please copy and paste all of your presentation slides here.
1 Slide and Speaker Notes per page)
Speaker Notes:
Hello everyone my name is ………………
Thank you for the opportunity to do this interview.
In my presentation today I am going to discuss the marketing concepts and its role in MARKS
AND SPENCER.

TASK2
THE MARKETING MIX PRODUCE A BRIEFING PAPER
Brief Title: Comparing Marketing mix (7P’s) of MARKS AND SPENCER, STARBUCKS and
MACDONALDS
To: Marketing Director
From: Marketing Manager (YOU)
1.0 Introduction
As marketing manager, I have been assigned to prepare a briefing paper that compares
marketing mix (7Ps) for MARKS AND SPENCER and Organisation 1 McDonald’s.
Organisation 2 Starbucks. The paper will aim to look at the ways in which different
organisations MARKS AND SPENCER, Mc DONALDS and STARBUCKS apply the marketing mix
to the marketing planning process to achieve their business objectives.
1.1 MARKS AND SPENCER overview/ history
When founded, product/service offered, market/customer served, market share/size.
MARKS & SPENCER plc also known as M&C Group is a major retailer of British high
quality clothing products, food products and home products. It is a public limited company
that was founded in 1884 by Thomas Spencer and Mark Michaels in Leeds, United Kingdom.
It was the first British company to make a pre-tax profit of more than 1 billion pounds
although the sales have significantly slumped over the years. M&C serves in the retail
industry with a world-wide customer served since it has 1489 stores in operations by 2018.
It has a sizeable market share in the retail food industry.

STARBUCKS overview/history
When founded, product/service offered, market/customer served, market share/size.
Starbucks corporations is an American coffee house and coffee selling company that
was founded in 1971 in Seattle, Washington. It is best known as the second wave coffee
representative of the United States. With over 30,000 locations worldwide, Starbucks is the
largest coffee selling shop in the world thereby controlling the major market share of the
coffee market. Its main products includes; VIA, espresso, caffe latte and loose leaf tea
product.
2 Mc DONALDS overview/history
When founded, product/service offered, market/customer served, market share/size).
McDonalds is an American Fast food company that was founded in may 1940 by two
brothers; Maurice and Richard McDonald. It is the biggest fast food restaurant in the world
by revenue base. It has opened and operates more than 37,855 fast food joints in the world
and has its headquarters in Chicago. The main products and services offered are a variety of
chicken products, French fries and hamburgers among others. It serves more than 70 million
customers daily across its stores worldwide and is the second largest private employer in
the world. It commands a large market share in the fast food industry especially being a
pioneer fast food company and its reputation.
2.0 Marketing mix
[Explain the Marketing mix (Give definitions). You may include a diagram of the 7Ps.]
The below sections will look at comparison of the 7ps from the above mentioned
organizations.
Marketing mix is a combination of factors that are controlled by a company to influence
product or service purchase by the consumers.

Figure: 7P’s of marketing mix, (The Marketing Mix, 2015)

2.1 Product
(Briefly explain what the product is)
MARKS AND SPENCER Product:
Marks and Spencer started as a high end quality selling clothing products although it
has now put more focus on retail food industry. M&C serves in the retail industry with a
world-wide customer served since it has 1489 stores in operations by 2018. It has a sizeable
market share in the retail food industry.
STARBUCKS Product:
With over 30,000 locations worldwide, Starbucks is the largest coffee selling shop in the
world thereby controlling the major market share of the coffee market. Its main products
includes; VIA, espresso, cafe latte and loose leaf tea product.
MACDONALDS Product:
It is the leading fast food restaurant in the world. The main products and services offered are
a variety of chicken products, French fries and hamburgers among others

2.2 Price
(Briefly explain what the price is)
MARKS AND SPENCER Price :
Marks and Spencer price range are within the retail level prices for all its products. Most of
their products in M&C food halls have a price range of between 5 to 10 pounds which is
generally cheap.
STARBUCKS Price:
As the leading coffee shop in the world, its products from roasted coffee-beans are
attractive to everyone. Starbucks took a retail pricing strategy to have its many customers
stick with them. Most of its prices are sold under $ 10.

MACDONALDS Price:
McDonalds is arguably the best known food retail store in the world. Due to its prices it has
been able to keep majority of the market share. A meal at a McDonald fast food restaurant
may cost less than $ 10.

2.3 Place
(Briefly explain what the place is)
MARKS AND SPENCER Place:
Marks and Spencer has over 1480 places or retail stores in the world. Its places are
strategically located in major cities and locations. It also has an online distribution strategy
where customers can conveniently order for their goods and service.
STARBUCKS Place:
With over 30,000 locations worldwide, Starbucks is the largest coffee selling shop in the
world. Their shops are strategically located with partnership with malls to sell their hot and
cold coffee in the malls and shops. Their variety of stores makes it easy for them to be
located.
MC DONALDS Place:
McDonalds have had a strategy of locating their shops in very strategic locations. Their close
to 40,000 stores makes it strategically possible to have their products within reach. They
also have distribution channels such as online placements and more.

2.4 Promotion
(Briefly explain what promotion is and how it is used.)
MARKS AND SPENCER Promotion:
Most of the Mark and Spencer products have been widely viewed through advertisement
and other direct marketing promotions. Price discounts, local dailies advertisements, and
promotions have made their sales to go up.
STARBUCKS Promotion:
Starbucks have been using the Starbucks card, a technique that gives its customers to
promote the products offered by the shop through their referral system. A customer
purchases a gift card and while this does not only show loyalty to the brand, it also provides
the company free advertising platforms to bring in new customers.

MC DONALDS Promotion:
McDonalds has been known to have a loyal customer fan base. Their strategy should be
focused on retaining the loyal customer with regards to the culture and traditions of different
countries. Their promotion strategy should be done more through marketing and perhaps
offering discounts to some of their products.

2.5 People
(Briefly explain what it is)
MARKS AND SPENCER People:
The company should hire the right people and retain the good staff for competitive
advantage. When a company provides excellent customer services it creates a loyal base
and a positive experience that makes the customers be brand ambassadors of the company.
STARBUCKS People:
Starbucks should hire the right people and retain the good staff for competitive advantage.
When a company provides excellent customer services it creates a loyal base and a positive
experience that makes the customers be brand ambassadors of the company.
MC DONALDS People:
The company should hire the right people and retain the good staff for competitive
advantage. When a company provides excellent customer services it creates a loyal base
and a positive experience that makes the customers be brand ambassadors of the company.