This assignment presents a comprehensive marketing analysis, encompassing a presentation and a briefing paper. The presentation discusses marketing concepts and their application to Marks and Spencer (M&S). The briefing paper compares the marketing mix (7Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence) of M&S, Starbucks, and McDonald's, examining their historical backgrounds, product offerings, pricing strategies, distribution channels, promotional tactics, customer service approaches, operational processes, and branding. The assignment further includes the development of a marketing plan for a new luxury shirt line by M&S, utilizing the SOSTAC framework (Situation analysis, Objectives, Strategy, Tactics, Action, and Control), and incorporating SWOT and PESTLE analyses to assess the internal and external environments. The plan outlines objectives, strategies, and tactics for launching the product, providing a detailed marketing approach.