Marketing Assignment: Google Glass and Market Segmentation Analysis

This marketing assignment addresses the segmentation of the consumer market for augmented reality (AR) technology and the marketing of Google Glass. The solution begins by defining AR and identifying demographic variables for market segmentation, explaining their appropriateness. The assignment also explores how to market Google Glass in a 30-second commercial using one of the identified segmentation variables. Furthermore, the assignment analyzes segmentation variables used in a clothing marketing example, focusing on demographic and income-based segmentation, and discusses the appropriateness of targeting the young generation with expensive clothing. The solution includes a detailed analysis of the provided examples and concludes with a list of references. The assignment aims to demonstrate an understanding of marketing principles like segmentation and targeting within the context of technology and consumer behavior.

Marketing
Management

Table of Contents
Q 1)..................................................................................................................................................3
1) Research “augmented reality” on the Internet. Discuss the most appropriate variables for
segmenting the consumer market for products based on this technology. Explain why those
variables are appropriate. ...........................................................................................................3
2) How would you market the Google Glass device in a 30-second commercial to consumers
based on one of the segmenting variables you identified in the previous question?..................3
Q 2)..................................................................................................................................................3
1) What segmentation variables are marketers using in this example? .....................................3
2) According to you, on what bases this type of clothing positioned? Do you thing its is
appropriate for the young generation?........................................................................................4
REFERENCES................................................................................................................................5
..........................................................................................................................................................5

Q 1)
1) Research “augmented reality” on the Internet. Discuss the most appropriate variables for
segmenting the consumer market for products based on this technology. Explain why
those variables are appropriate.
Ans: On the basis of attained information, it can has been determined that Augmented
reality is considered ability by overall information in presented in front of the eye effectively. It
represents the physical of environment by adding on some additional features like video graphic,
GPS data, sound etc. It has also been analysed that technology have upgraded quality of
augmented reality. In addition to this, it has been determined that augmented reality technology
is also being used in military operations and commercials. On the other hand, it can be said that
there are various ways by which individual could effectively segment overall consumer market
in order to deliver them good products belonging to augmented reality technology (Kotler and et.
al., 2018). This segmentation can be effectively done on the basis of demographics. In this,
augmented technology based products are developed on the basis customers current as well as
future demand. This technological advancement tool will provide benefits to all kind of
customers belonging to any zone. For instance: for sports persons usage of augmented reality
will result in development of effective sports products such as recorders, location trackers etc.
This will allow them in capturing overall scenario effectively with the support of technology.
2) How would you market the Google Glass device in a 30-second commercial to consumers
based on one of the segmenting variables you identified in the previous question?
Ans: Google Glass is determined as the effective hand free device which is worn by
individual as a eye wear. It is identified as the evolution of the previous used technological based
tool on eye wear. It is easy to be used and provides better experience to its users. In a whole sum,
it can be said that Google Glass will directly provides help to record, navigate and capture
overall scenario just in front of our own eyes.
Q 2)
1) What segmentation variables are marketers using in this example?
Ans: In the above specified example, marketers have effectively made use of
demographic variable among overall segmentation. In this, particular small children as well as

parents who are highly fashion oriented are being targeted by the marketers. Also, the another
influence of marketer is on the income element of demographic type of segmentation (Shaw,
2016). In addition to this, it has been determined that marketers of these popular brands seeks to
mainly target parents who could afford high priced cloths for themselves as well as their
children in order to maintain their image within the society and always remain centre of
attraction among them effectively.
2) According to you, on what bases this type of clothing positioned? Do you thing its is
appropriate for the young generation?
Ans: On the basis of overall information presented it can be said that in the current
example clothing are positioned by mainly focusing on high class people and influencing them
with the effective designing of the product for parents and children combination and matches. As
per the own perception, involvement of children in this much expensive products especially in
clothing is not good for the young generation because if these children will start investing this
much amount of money on expensive cloths in the younger age only then they will definitely
start in taking it as the habit and continue in the future too (Deepak and Jeyakumar, 2019). Thus,
it can be said that developing children centric advertisement or promotional event is not at all
good for the children because they might perceive in negative manner which could also put
negative impact over their grooming or upbringing.

REFERENCES
Books and Journals
Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2018. Marketing management:
an Asian perspective. Pearson.
Shaw, S., 2016. Airline marketing and management. Routledge.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.