Comprehensive Marketing Report for Managers: Industry Partners

This report provides a detailed analysis of marketing strategies for managers, focusing on Industry Partners. It includes a PESTLE analysis to evaluate the impact of external factors such as political, economic, social, and technological influences on the business. The VRIO model assesses the company's internal resources and capabilities in terms of value, rarity, imitability, and organization. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats within the marketplace, while the TWOS matrix aids in developing strategic alternatives. The report concludes by emphasizing the importance of systematic operations and effective marketing strategies for organizational success. Desklib offers this and many other solved assignments to help students.

Marketing for managers

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Pestle analyses ............................................................................................................................3
Vrio model..................................................................................................................................4
Twos model –..............................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is related to the process of stimulating the demand of the product and services
in the organisation. Marketing is one of the most important aspect of the organisational which
has enables the management of the organisation to develop effective strategies in the market and
also the number of competition in the market. It is very important for the managers of the
organisation that they analyse the market effectively so that they can develop effective marketing
strategies in the market. It depends upon the managers of the organisation that what measure they
have taken to makes the marketing framework of their companies more competitive and
attractive in the market. This report provided brief discussion related to the internal and external
factors which influence the industrial partners.
TASK
Pestle analyses
It is related to those analyses which helps the managers of the organisation to evaluate the impact
of external factors on the business of the organisation. There are different types of external
factors are present in this analyses such as Political, economic and many more. All these factors
are very important to be evaluated by the government so that the chances of deviations can be
minimise. It is very important for the management of the organisation that they develop effective
and efficient strategies in their organisation so that it becomes easy for the government to
develop effective and efficient management in their organisation. The brief discussion related to
factors of external analyses on the business of Industry partners are given below:
Political
It is related to those factors of the analyses which deals with the impact of government policies
and measures on the business of the organisation. It is very important for the managers of the
organisation that they develop effective framework in their organisation so that it becomes easy
for the management to evaluate the impact of different external factors on company. One of the
most biggest negative impact of government policy is the restriction of covid pandemic on the
business of the organisation. The business of industry partner is to provide training and skills to
business managers. The government of the respected countries has put restrictions on the
business so it becomes very difficult for the management of Industry partner to operate their
business.

Economic
It refers to those external factor which is related to the impact of various external factors on the
business of the organisation. The economy of all the countries of the world has to face negative
growth in their business so that it becomes very important for the management of the
organisation to develop effective strategies in their business which helps the companies to deal
with these situations. The government of Australia has to face many negative impacts due to the
covid pandemic so it becomes very negative for the business organisations to operate their
business. The management of Industry partner has to develop effective strategies in their
business if they want to be on beneficial side.
Social
It refers to those factor of the pestle analyses which deals with the impact of different tradition
and belief of the customers in the market on the business of the organisation. It is the duty of the
managers of the organisation that they analyse the culture and tradition and develop the product
according to this culture. If the product and services of the company are developed on the basis
of culture and tradition then the the chances of product failure are minimise in the market. The
management of Industry partner has conduct a work for many organisation. Each organisation
has different culture and belief so it is very important for the management of the organisation to
work on the basis of these tradition and easily for the management of the company then it
becomes easy for the management of the organisation.
Vrio model
VRIO is used to consider the situation inside the company - its resources, their aggressive
conclusion and possible probable for development in the given area or for a given resource.
Such an these consist of various actions that are listed in below :-
1. 1. Valuable - components or ability is going to be to be valuable if it allows
the firm to exploit opportunities or reverse threats in the surroundings. If a
factors does not pemits a organization to deduction threats or utilisation
possibility, it does not grow the rivalry condition of the company.

2. Rare - A firm that possesses valuable resources that are not rare is not in a
position of advantage relative to competitors. Rather, valuable resources that
are commonly held by many competitors simply allow firms to be at par with
competitors. However, when a firms.
3.Inimitable - An inimitable resource is difficult to imitate or to create ready
substitutes for. A resource is inimitable and non-substitutable if it is difficult for
another firm to acquire it or to substitute something else in its place.
4. Organization - The fourth and final VRIO criterion that determines whether a resource or
capability is the source of competitive advantage recognizes that mere possession or control is
necessary but not sufficient to gain an advantage.

SWOT Analysis
The SWOT analysis is a tool that helps an organisation in analysing its internal strengths
as well as weaknesses along with the external opportunities and threats that are available for the
company within the market place. It is a universally adopted tool that helps in analysing the
internal environment of an organisation. This framework facilitates the Industry Partners in
making an analysis of various opportunities that are available to the company within its market.
The SWOT Analysis of the Industry Partners is described as below:
Strengths: Strengths of an organisation or an industry plays a major part in the the process of
business growth as well as development within a defined period of time. This is the primary
duty of the manager of company in identifying its strengths by seeking advice of its
professional strategic administration. The major strengths of the Industry Partners are that
the company is offering site visits, networking, learning through the experiences that are
gained before. All these facilities help an individual in making its career strong. Another
strength is that the organisation is bringing innovations and changes within its business
therefore, this is an exciting landscape as well as bringing forward the people, experts and
companies altogether. It helps in enhancing the job opportunities of the people along with
developing professional skills within them.
Weaknesses: Weakness within a business creates loopholes as well as challenges that occur at
the time of performing different functions of the business. They also create barriers in the
path of achieving the organisational goals and objectives and to survive within the market.
The major weakness of the Industry Partners is that the maintenance of precise culture is not
well defined. Therefore, the respective organisation has to maintain effective culture within
the workplace with the support of its effective human resources in order to evolve the
effective productivity of the manpower.
Opportunities: The major opportunities that are available to the Industry Partners are that the
company can use effective technologies in order to enhance the level of efficiency of the
human resources along with the managers. It would also facilitate in increasing their skills
as well as base of knowledge that would help them in chasing competitive benefits over
competitors within the market. Another major opportunity for Industry Partners is that the
organisation can use advanced software as well as computer systems for the development of
effective and efficient business operations. The organisation can also hire IT Professional

experts in order tom perform major IT operations for sustaining long-term growthn of the
business.
Threats: The major competitors of Industry Partners are NAI Capital, CBRE, Madison Partners,
The Klabin Company, L.A. REALTY Partners and many more that are creating threats for
Industry Partners. Such threats can put an in tense influence on the functioning of the
company as well as performance that are performed by the human resources that are present
within the workplace. In order to face these competitors, Industry Partners should take
assistance of Top as well as strategic level management.
Twos model –
It is a similar to swot analysis moreover, there is a key different between the two, other than a
structured of a certain contents. A models of a certain must be undertaken at taken at any phase
of the company. This instruments is a super way to look at the borad range and establish at the to
develop some strategies. It consist four strategic units ables to answer or address the following
areas. Which are listed in below :-
1. So – this shows the accounts and the capability the person have to increase advantages
returns from the possibility in the marketplace.
2. ST - these factors the sustainability reliable the capability the person have to mitigate
the marketplace.
3. WO – they can use the possibility with in the market to results the weakness that
company have determined.
4. WT - they can mitigate threats within the mPaley, N., 2021. The manager's guide to
competitive marketing strategies. Routledge.

CONCLUSION
It is concluded from the above report that business is consist of various departments that it
Makes the working more effective and systematic and enormous in this by the action is
operations and all the actions were done with the aim of making money. These all action being
Operated with the manner of working apprantly. It is discussed in above report that is pestle
analysis and swot analysis further discussed the twos models ans vrio model which is elaborated
in brief way.

REFERENCES
Books and Journals
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