SEE3045 Marketing Assignment: Analysis, Recommendations, and Plan

This report presents a comprehensive analysis of a selected company, focusing on its marketing strategies, website design, advertising campaigns, and public relations efforts. The assignment begins with a detailed examination of the company's background, including its history, products, services, and target market. The report then delves into an analysis of the company's website, evaluating its design, content, and user experience. Furthermore, it examines the company's advertising and promotional materials, including print, online, and broadcast media. The report also assesses the company's public relations efforts, such as press releases, media coverage, and community engagement. Based on this analysis, the report proposes revisions to the company's website, a social media plan, an advertising plan, and a public relations plan, all aimed at attracting a new target audience. Each proposed revision is justified with supporting research and rationale. The report concludes with a summary of findings and recommendations, adhering to MLA format for all citations.

SEE3045 Research Assignment
Please use the provided template when completing the assignment. When submitting the assignment include a
title page with your name, date, and name of organization you have researched.
1. Research a Company from Redbooks.com (please note all of the information included in this section
should be taken directly from the Redbooks site.
a. Company Name & Address
b. Number of Employees
c. Year the company was founded
d. Location(s)
e. Product Types Sold by Company
f. Description of the company (in detail)
g. Note any Subsidiary Companies
h. Report Sales (if available)
2. Report Media Information
a. Report or research all types of Advertising Media used
b. Report Advertising Expenditures in total
c. Report Advertising Expenditures by Media type used
d. Report Agencies used by company
3. Review the website of the organization & review the design of the website, on-line samples of
promotional materials, brochures, videos, commercials (TV/Radio), in-house
pieces, billboards, mailers, and any public relations usage (press releases, etc.)
a. Analyze the company’s on-line media center including press releases. How would you describe the news
that is released most consistently?
b. What overall image do you feel/think the company is portraying?
c. How do they communicate this image? (Through the website, advertising, PR, & marketing, etc.? What
colors, style, copy, pricing, pictures, spokespersons, options, etc. are used to support the image?)

d. Is the message consistent across all media?
e. Who would you define as the audience (stakeholders) & how do you come to that conclusion?
4. New Targeted Market Plan
a. What new audience will be the target market to which you sell your product/service?
b. Explain in detail your new audience with supporting research.
5. Website Revisions with Justification
a. What three revisions/additions will you make to the website to attract this target audience?
b. Why will these revisions to the website be effective in reaching this audience?
6. Social Media Plan with Justification
a. How will you utilize social media to attract this target audience?
b. Why will these revisions/additions relative to social media be effective in reaching this audience?
7. Marketing & Advertising Plan with Justification
a. What three revisions/additions will you make to better use marketing or advertising to attract this target audience?
b. Why will these revisions to marketing/advertising be effective in reaching this audience?
8. Public Relations Plan with Justification
a. What three revisions will you make to better use public relations to attract this target audience?
b. Why will these revisions to public relations be effective in reaching this audience?
9. Use all proper citations in MLA format.