Service Marketing Analysis Reflection: Coursework Report

This report presents a student's reflection on a service marketing analysis assignment, focusing on the strategic planning process implemented by organizations like Amazon. The analysis details the student's expectations, learning outcomes, and future actions. It explores the knowledge gained regarding strategic plans, marketing strategies, and the development of customer-driven organizations. The student reflects on how the acquired knowledge of marketing theories and the analysis of external environments can be applied to future assignments and professional development. The report also includes a critical self-reflection of the process of completing assignment 1, summarizing academic knowledge from the module's content and professional benefits received while critically analyzing Amazon's case towards marketing strategies. The student emphasizes the importance of applying theories, analyzing the external environment, and designing internal marketing processes for future success.

Running head: SERVICE MARKETING ANALYSIS
SERVICE MARKETING ANALYSIS
Name of the Student
Name of the University
Author Note

1SERVICE MARKETING ANALYSIS
Introduction
The analysis will be based on the reflection of the assignment 1 that has been completed
by me and the knowledge gained by me through the entire coursework. The expectations that I
had related to the learning process and the knowledge that I have ultimately gained will be
discussed in the analysis as well. The different steps that I can take in the future to enhance the
learning process will be discussed in the analysis as well. I will also discuss my future actions
and steps that I need to implement will be discussed in the paper as well.
Four stages of the reflection process
1. What did I expect to learn?
The assignment has been mainly based on the strategic planning process that is
implemented by a major organization like Amazon. The mission and vision statement developed
by Amazon has also been discussed in the first assignment. The tactics and strategies
implemented by Amazon are also an important part of the assignment that has been developed
previously. I mainly expected learn the ways by which an international organization like Amazon
can maintain its position in the industry. The actions that have been implemented by Amazon are
also considered to be an important aspect that are mainly related to the learnings that I have
gained with the completion of first assignment. I had also expected gain knowledge related to the
marketing strategies that have been developed and implemented by Amazon. The marketing mix
strategy development of an organization is also a part of the knowledge that I had expected to
gain from the entire coursework.
2. What did I learn?

2SERVICE MARKETING ANALYSIS
I have been able to gain major levels knowledge related to the strategic plans that are
developed and implemented by the international organizations in order to maintain their
operations in respective industries. The knowledge that I have gained is based on the processes
that are implemented for the purpose of understanding the strategic plans for the organizations.
The action plans that are developed and implemented by the organizations in order to develop
their marketing mix for future operations in various industries. The development of segmentation
strategies that are implemented for understanding changes that have taken place in the
organization. The competitive advantage gained by an organization due to proper
implementation of various marketing strategies have also been able to provide major levels of
knowledge to me. The various articles and journals that I have analyzed in the process of
completion of the first assignment has been able to detailed knowledge related to the marketing
related activities of the organizations. The knowledge related to process of development of the
customer driven organizations has been gained by me with the help of various journals. The
different journals that had been taken into consideration for analysis as a part of first assignment
include customer oriented organizations and customer satisfaction analysis as well. The market
driven strategies and issues related to internal and external marketing have also been discussed as
a part of the journals that are selected for the completion of first assignment. The activities
related to internal marketing have been discussed in the journals that are analyzed for the
development of first assignment. The different theories that are analyzed as a part of the first
assignment have been linked with a major international organization like Amazon. I have
analyzed different journals with respect to the theories that can be implemented for the purpose
of developing the first assignment that is based on Amazon. The knowledge related to various

3SERVICE MARKETING ANALYSIS
theories have been gained by me with the help of the different journals that have been selected
for the course.
3. What will I do differently going forwards?
I can implement the knowledge that I have gained with respect to the theories that are
used for development of the first assignment. The various theories that I have learnt as a part of
the course can prove to be helpful for me to develop the strategic planning assignments in the
future. The implementation of theories will be able to play a major role in appropriate analysis of
the strategic planning process of the organizations. The detailed analysis of strategic planning
process of the firms can be helpful for me to develop the future action plans in an effective
manner. The changes that take place in the external environment have been able to influence the
operations of international organizations in different parts of the world. The marketing related
activities that are implemented by organizations will also be influenced by the external
environment based changes that take place in different countries. I will aim at applying the
knowledge in different areas with the help of proper analysis of the theories that I have learnt as
a part of the first assignment. The cultural analysis based factors have also been taken into
consideration for completion of the first assignment that is related to the analysis of Amazon. I
will be able to analyze the ways by which different theories can have an impact on the operations
of international organizations in different parts of the world.
4. My actions and next steps
The actions and steps that can be implemented by me will also be based on the proper
implementation of various theories. The theories that are related to the development of strategic
planning assignments will be helpful for me to implement the future steps. My future steps will

4SERVICE MARKETING ANALYSIS
be mainly related to the different marketing theories that are used for formation of marketing mix
of the organizations. The organizational culture related theories will also be used for the purpose
of developing steps that can be implemented for the purpose of developing the marketing mix in
an effective manner. The designing of various internal marketing processes can also play a major
role in the ways by which I will maintain my work and can also complete the assignments in
future.
Conclusion
The analysis can be concluded by stating that I have been able to gain immense levels of
knowledge based on the proper implementation of marketing theories for proper completion of
the assignments. I have been able to understand the ways by which theories can be implemented
for understanding the proper operations that have been developed by the organizations. The
completion of strategic planning and marketing based assignments can be completed in the
future. The marketing theories can be implemented by me in the future for the purpose of proper
completion of the assignments that are provided to me by the university. The analysis of external
environment is considered to be quite important for the purpose of development of strategic
planning of the organizations in different parts of the world.

5SERVICE MARKETING ANALYSIS
References and bibliography
Ahmed, P.K. and Rafiq, M., 2003. Internal marketing issues and challenges. European Journal of
marketing.
Berry, L.L., 1981. Internal marketing: the key to external marketing success. Journal of Retail
Banking, 3(1), pp.25-28.
Cravens, D.W., Piercy, N.F. and Prentice, A., 2000. Developing market‐driven product
strategies. Journal of Product & Brand Management.
Mukerjee, K., 2013. Customer‐oriented organizations: a framework for innovation. Journal of
Business Strategy.
Peter, D. and Timothy, S., 1994. Delighting Customers. The Ten-step Approach to Building a
Customer-drivenOrganization. Managing Service Quality, 4(6), pp.38-43.
Piercy, N. and Morgan, N., 1990. Internal marketing: making marketing happen. Marketing
Intelligence & Planning.
Piercy, N.F., 1995. Customer satisfaction and the internal market. Journal of Marketing practice:
Applied marketing science.