This report provides an executive summary and detailed analysis of the marketing principles applied by Dove and Sure deodorants. The introduction defines the importance of marketing within an organization. The findings section evaluates the target market, differentiating between the demographic focus of each brand (female consumers, age groups, and class). The report then examines the product strategies, pricing strategies, distribution channels (place), and promotional tactics employed by each brand. The analysis covers the marketing mix elements (4Ps) of each brand, assessing how they are used to achieve their goals and gain a competitive advantage. The conclusion summarizes the key findings, highlighting the effectiveness of the marketing strategies in relation to the target market and overall business objectives. References include relevant academic sources. The report's structure includes an introduction, findings on target market, product, price, place, and promotion, followed by a conclusion and references.
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