Marketing Principles and Practices: Departmental Relationships

This report delves into the principles and practices of marketing, emphasizing the crucial relationships between the marketing department and other key organizational functions. The report highlights the importance of marketing in promoting products and driving sales, with a specific focus on how marketing integrates with departments like Human Resources (HR), Production, Research and Development (R&D), and Legal. It explains how marketing utilizes research to understand customer needs and preferences, which informs the development of effective marketing strategies and service offerings, as seen in the context of British Airways. The report also emphasizes the cross-functional relationships that are essential for achieving organizational goals, building customer relationships, and ensuring compliance with legal regulations. Overall, the report provides a comprehensive analysis of the marketing function and its pivotal role in business operations.

Introduction: Marketing is important department
where organisation is responsible for promotion of
product and driving sales volume in order to make
profits.
In regard of British Airways, there is cross
functional relationship that helps in achieving goals
and objectives. This builds relationship with
audience across nation and region.
HR with marketing – HR is one who formulates
policies and regulation for organisation welfare and
marketing helps to provide the vacant information
which results to maintain good operation. In context to
British Airways, marketing department advertise
vacant position and role which supports HRM
department by hiring skilled and experienced
employees who serve to customers in good ways and
increase organisational productivity.
Production and marketing – This is another function
which are interrelated with each other. There are
different type of people who wants different food
which is produced by production department.
Production department understand needs of economic
class and premium class of people and produce food
and other services according. Moreover, different
travelling packages and accommodation services are
introduced by marketing department after getting
information from production department which helps
to maintain easy operation in organisation.
Legal and marketing – They are also interrelated as
different rules and regulation are formulated by legal
department which are important for marketing
department to follow them and maintain the operation.
For instance, when tickets to travel on a flight are
bought by customers then they enter in to a contract to
carriage with organisation which ensures marketing
department to follow the rules and maintain good
operation.
Marketing function is one of the important function
in business industry where business concern uses
different types of sources to increase their sale and
profits. By using different marketing strategy, people
get information and make decision to buy products
and services. In context to British Airways,
marketing manager research the market and get
information what people wants which helps to
provide the airline services accordingly and operate
business successfully. There are various department
including research and development, finance, HRM,
IT and production which are interrelated with
marketing department that are as defined:
Marketing with research department –
Research department in organisation analysis the
market and conduct research about people's needs
and wants which helps marketing to introduce such
type of products and services. In context to British
Airways, R&D department conduct research about
services, facility and prices and informs to public
through marketing department which supports
promotion of flights and airline services.
Marketing Principles and Practices
Explanation of relationships of
marketing with other departments of
the company