Marketing Report: The Four Seasons Hotel and Marketing Elements

This report provides a detailed analysis of marketing essentials and their application within the context of the Four Seasons Hotel. It begins with an introduction to marketing concepts, trends, and the role of marketing as an innovator. The report then delves into the marketing process, including situation analysis, merchandising mix decisions, and the SOSTAC model. It outlines the roles and responsibilities of a marketing manager, emphasizing customer relationship management and the importance of adapting to market changes. The influence of marketing on other functional departments, such as operations and human resources, is also examined. The report highlights the value and importance of marketing and the significance of effective interrelation between different departments. The Four Seasons Hotel's marketing strategies, including digital technology applications, are discussed throughout the report, along with the importance of the marketing manager to improve the market department. The report concludes by summarizing the key findings and emphasizing the significance of marketing in the business environment.

MARKETING ESSENTIAL

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
This presentation will identify about marketing
essential and their elements. And also will be
explain the FOUR SEASON hotel.
Present study will explain role of marketing in
business. Furthermore interrelationship with other
functional units will be explained. .

Company information
Hotel is having shopped and stored for many products their
lives so they will expose and expressed to different
advertisements.
The FOUR SEASON hotel limited is and international
luxury hospitality company in Toronto in the Canada. The
company starts more than 100 hotels in the world. In report
they will be describe the marketing plans, activities, key
roles and responsibilities. And 7ps of marketing.

1. The concept of marketing and involves current and future trends
The concept of marketing is belief that companies will
assess the needs and demands of their customers.
 The FOUR SEASON hotel will make plan for
accomplishing customers needs, maximum profits,
increase sales and beat the competition.
Nowadays the marketing is a combination of the last
trends that have been improved in the society.

CONT..
Marketing plays role of innovator, this helps in
bringing new ideas in business.
FOUR SEASON hotel prepares plan and make use
of digital technology in hotel for matching up
trends of e marketing.

2.Overview the different marketing process
In marketing process, the company aim at discovering unfulfilled customer
demands and requirements so they will provide market products and services
for customer satisfaction and needs. This process is very model and sequence
of terms. There are different models of explain in the marketing process.
Situation analysis
Situation analysis is identified to opportunities, in addition to clarifying the
customer needs and demands, the company understand which it is starting to
own abilities and the environment.

CONT…
Merchandising mix decision
 Marketing mix decisions are make tactics and plan for results and
implementation.
Implementation and control
 The company take action and decision for the control parameters of
the merchandising mix.

SOSTAC marketing model
SOSTAC marketing model is another great strategy that
helps to market the firm and increasing demand.
Situation analyses allows firm in identifying its own
position in market.
Setting objective supports in determining the actual
goal,
Strategies supports in conducting operations well.
Strategies are related to targeting and position.
Tactics are such as marketing mix elements that may
help businesses in improving its market position.
Action will allow in implementing strategies in effective
manner and controlling element aid in controlling over
entire process.

3.Describe the roles and responsibilities
 Responsibilities and duties of marketing manager involves; A manager
is mange the all marketing for the business and plans or activities in the
marketing section.
 They will create a strategy for archive their goals and objectives. And
also they will prepare print and internet marketing.
 The FOUR SEASON mangers and owners are concentrated on the
practical management and application of their business marketing
operations.

CONT…
It plays role of changer ,it helps in making necessary changes in business so that operational
activities can be improved. It also supports in building strong relationship with workers and
consumers. A marketing manager is change and improve the market department. They assign
responsibilities and targets for their employees. They will be evacuation of their employees and
their work performance.
Customer relationship management
The FOUR SEASON hotel manager will help to guests relationship
management in their business. A marketing manager gather
information from their customers to make relevant changes in
hospitality services for managing guest satisfaction.

4. Marketing influence and interrelated
with another functional department
Marketing department is highly related with
other functional units.
Operation management
 The marketing department will demand to work and set
points so that manufacturing department can perform
well. There are research and development will plan to
satisfy present and future customers demands and
requirements.