Marketing Strategies: Chanel Perfume, Samsung Mobile, Milka Chocolate

This report provides a comparative analysis of the marketing strategies employed by Chanel perfume, Samsung mobile, and Milka chocolate. It examines the promotional tactics, including advertising campaigns, celebrity endorsements, and the use of various marketing channels such as print, digital media, and social media platforms. The report delves into the marketing mix elements, focusing on how each company leverages these elements to build brand awareness, engage customers, and ultimately drive sales. Furthermore, it highlights the use of push and pull marketing strategies, as well as the innovative approaches used by each brand to overcome communication barriers and create a strong impact on target audiences. The analysis includes specific examples of advertising campaigns, promotional events, and the strategic use of brand ambassadors to enhance brand image and product visibility. The report concludes with a discussion of the effectiveness of these strategies and their impact on consumer perception and market success.

Marketing mix is defined as set of tactics, actions and plan that is used by
an organisation for promoting its products or brand. There is discussion
on one of the factor of marketing mix i.e. Promotion in context of three
organisations naming Chanel perfume, Samsung mobile, chocolate Milka.
BUSINESS COMMUNICATION
INTRODUCTION Promotion of Chanel perfume, Samsung mobile, chocolate Milka
Chanel Perfume - This is a French privately held company which is owned by
Alain Wertheimer and Gerard Wertheimer. This is a luxury company that is mainly focuses
on readymade clothes and high fashion clothes, luxury products and perfumes. This
company is well recognised around the world for its perfumes. One of the best perfumes
offered by this company is No. 5 de Chanel and Chanel suit. This perfume brand has
premium products and thus it uses promotional policy. This company advertises the
perfume in most expensive magazines which caters influential buyers. Some of the
magazines in which this perfume is advertised is “Marie Claire” which is a glossy, polished
and stylish and it is having a lot of influence with readership base. These magazines consist
of professionals who are earning lot of money, very rich people or aristocratic men and
women. The Chanel perfume have benefits by publishing advertisements in such
magazines. The advertisements of Chanel reflect on inner thoughts. Also brand
ambassadors of this brand are Carole Bouquet, Marilyn Monroe, Lucia Hiriart, Keira
Knightley, Anna Moughlalis, Vanessa Paradis and Nicole Kidman who have immortalized
the brand name that symbolizes the heritage, lineage and the mastery in providing A-One
products.
7 P's of marketing mix
Marketing mix is known as the process which is used for developing
strategies that is used for managing different factors like product, price,
place, promotion, physical evidence, product and promotion. All the
factors of marketing mix influence each other and they make up business
plan for the company. It is needed for marketing mix to understand,
research and consult with various people before developing marketing
plans. In this presentation, promotion is taken into consideration and
different strategies of promotion used in Chanel perfume, Samsung
mobile and chocolate Milka are presented.

Samsung Mobile – Promotional strategies of Samsung Galaxy Mobile
includes the use of push and pull marketing. This company pushes mobile
phones by introducing a new idea. This company invests huge amount of
money on traditional methods of advertising like print and broadcasting.
Samsung also does push marketing using celebrity endorsements and spot
placements on major events including sports and entertainment shows.
Samsung has also used different social media platforms and websites like
Facebook, Twitter, and YouTube to increase the impact of Samsung Phones
among buyers.
Chocolate Milka – This is a brand of chocolate confection which is originated i
Switzerland in the year 1901. This company produces tonnes of chocolate in Germany too
The chocolates by this company are sold in form of bars and the number of novelty shape
for Christmas and Easter. This company also produces biscuits and cookies. Thi
company organises strong adverting campaigns. These ads provoke perception o
customers. It has also introduced “the last square campaign”. This company also organise
Milka fairs in which customers are engaged in an innovative manner. These events help i
increasing interest of buyers towards products and chocolates of Milka.
References
Adler, R.M., 2020. Competitive Marketing Strategy. In Bending the Law
of Unintended Consequences (pp. 153-171). Springer, Cham.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach
to online marketing. Kogan Page Publishers.
Zhu, G. and Gao, X., 2019. Precision retail marketing strategy based on
digital marketing model. Science Journal of Business and
Management, 7(1), pp.33-37.
Strategies for overcoming communication barriers