NatureCare Products: Marketing Strategies and Analysis Report

This report provides a comprehensive analysis of marketing strategies for NatureCare Products. It begins by discussing key marketing concepts, including alliance marketing, market penetration, product development, and various marketing strategies used by businesses. The report then delves into ...Read More

Part1
QUESTION 1
Discuss the concept of alliance marketing and give two examples of businesses that may form marketing
alliances.
Answer: ……………….
The whole concept of the marketing alliance is much based on the joining and the amalgamation of the two
organizations for sharing their core marketing strategies and promotional concepts. With the help of the core
marketing alliances, advertisements of one organization are maintained by the other alliance organization. It is
also used for such companies that use technological advancements and innovations at the same point of time
(Steiner et al. 2017).
In case of the examples of the marketing concepts, Ford and Eddie Bauer have merged in the recent years along
with the Google and Luxottica, who have merged for sharing their core marketing strategies and promotional
events at the same point of time.
QUESTION 2
Describe each of the following terms in relation to marketing opportunities: market penetration, market
development, product development and diversification.
Market Penetration: market penetration is one of the most important subjects that measures the core growth of
sales and promotions after the adoption of products and services. It is then compared to the rise of the theoretical
market perspectives. Market penetration also includes some of the important phenomena that increase the core
market share of the organization within a sheer time frame.
Market Development: The market development is one of the important perspectives that help the organization in
building growth strategies and thus developing new market segments for uplifting the current product (Tang and
Hsu 2018).
Product Development: The product development is one of the most useful phenomena that are core related with
the engineering and business and the process includes all the stages by focusing on the central aspects of the NPD
and product designs.
Product Diversification: In the case of the core product diversification it can be known that it is one of the
traditional practices for expanding the original markets for the particular products and services for the
organization.
QUESTION 3

Discuss a marketing strategy commonly used in new businesses, franchises and take-overs. Give three examples
of the tools a business might use with this strategy.
In case of the core marketing strategies used in the business corporations, it can be noted that many strategies like
the Branding, grabbing knowledge from the market scenario, usage of the social networking sites advertisements
and also understanding the power of the SEO at the same point of time.
In the case of the core marketing tools, many organizations use the Google Analytics, MailChimp and the
HOOTSUITE for increasing the standard of the core digital marketing platforms for the organization.
QUESTION 4
Give an example of how a small business could combine a concentrated marketing strategy, an undifferentiated
marketing strategy and a differentiated marketing strategy all at the same time.
In case of combining the three strategies by the restaurant, it can be observed and realized that it has been
one of the big issues for all the large cafes and hotels and they have also faced many problems regarding
this phenomenon. A Restaurant or the local cafe combines all the strategies by marketing cheap products
to the local mass in a very concentrated location so that the consumers can easily access to space. After
applying the differentiated and the concentrated marketing strategies, the undifferentiated marketing strategies are
also used by the companies by celebrating the grand inaugural of the company by inviting a huge mass at the very
program (Buckley and Ghauri 2015).
QUESTION 5
Outline the concept of differentiation marketing strategy and provide four examples of how an organisation can
make use of this type of strategy to stand out.
It can be observed that the differentiation marketing strategies has been one of the core approaches of the business
entity and it helps the organizations to develop important and significant products for satisfying the customers in
another manner, which is not to the methods used by the competitors.
It can be observed that many organizations like Ford have used these strategies with the help of Porter's three
generic strategy sources for gaining competitive advantages. In the case of the narrow market, Tesco used the
strategies with the help of the five generic strategic sources for expanding their business within a particular time
frame. The focused differentiation strategy has also been used by Vodafone in recent times for convincing the
customers for paying the premium prices for the high-quality goods and services (Choi and Yeniyurt 2015).
Need to discuss below four strategies for differentiation marketing i.e. Low cost strategy, differentiation
strategy, focus strategy cost and focus strategy differentiation. .
2

Low cost strategy: In order to gain the maximum shares in the market, the organization fixes the prices, which is
lowest in the market.
Differentiation strategy: Core approaches of the business entity and it helps the organizations to develop
important and significant products for satisfying consumers.
Focus strategy cost: The organization fixed their price of the products based on the strategies that will help them
to enter into the narrow market.
Focus strategy differentiation: The strategy is fixed by the organizations for focusing and entering into a
particular sales channel for the further growth.
QUESTION 6
Other than the strategies already mentioned, identify and describe a minimum of six common business to
consumer marketing strategies. Give an example of a stand out brand/product or service that use each of the
strategies well.
There is six common business to marketing strategies, those are applied by many organizations of the world.
Relationship marketing and undercover marketing has been one of the most important marketing strategies along
with the word of mouth strategy. The other three important marketing strategies are Internet Marketing, diversity
marketing and transactional marketing.
There are some of the examples that use each of the strategies well for their core development of the market. In
the case of the brands of Tesla, the employees have focused on elevating the personality of the brand and offering
3

the core brand experience for making the brand stand out. On the other hand, the cosmetics organizations or the
manufacturing companies stay positive and they focus on their core strength for making the products more
saleable in the market (Sarkar et al. 2019).
Please refer to the Slide no. 27 discussed in the class and attached to the email.
4

Part 2
a) Introduction to the marketing plan – outlining its purpose.
In case of the whole marketing summary of the NatureCare products, it can be observed that the company has used the most current
strategic plans and programs for improving the quality of the cosmetics products with the help of the eco-friendly and the
natural ingredients and inputs.
It can be observed that the main purpose of the marketing plan has been to demonstrate the future course of actions within the
restricted time frame and within a limited amount of money. The marketing plan is very essential for the promotion and
marketing of the products and services at the same point of time. The NatureCare Products will use the marketing plan to sell a
huge quantity of cosmetic products within a limited time span.
b) Report on the SWOT analysis conducted.
Strength: The organization has a range beautiful and advanced products and services for the
core betterment of the customers in Australia. They will also satisfy their
customers in Japan
Weakness: The range of products is very less in comparison to other competitors in the
market
Opportunities: The main opportunity for the organization is to expand this the Japanese nation
for increasing the sales and maximizing of the profit
Threat: The increasing rate of profit for the competitors in the market.
c) Identification of at least two marketing opportunities for the company based on the review of the case
study and research, as well as the SWOT analysis. Include an evaluation of each of the two options,
including a review of any possible risks for the marketing opportunity identified and likely returns in
regard to revenue and/or profit.
Opportunity 1 Opportunity 2
Description Entry in Japanese Market Promotion in Social media
Likely return/profit High Profit $1500 million High Profit $1360 million
Risks High(The high competition in
the market)
High ( The complex
government regulations and
legislations)
5

d) Identify and report on marketing strategies that could be used. The marketing strategies you develop
must:
 Address the four P’s of the marketing mix in accordance with the organisation’s marketing objectives,
including desired positioning
 Align with organisational strengths as per the case study information
 Be relevant to the marketing opportunities you have identified
 Be consistent with NatureCare’s ability to implement such marketing strategies given the information
provided in the case study.
 Consistent with existing staff resources and budget.
 Identify and take into account gaps in achieving the objectives with current capability and expertise
(this may have been identified in your SWOT analysis so your strategy will need to identify how you
will close the gap).
Opportunity 1 Opportunity 2
Description Entry in Japanese Market Promotion in Social media
Marketing
Strategy
Product: The products are eco-
friendly and of high quality for
attracting a huge number of
customers, those who have
problems with their skin.
Price: In case of the price, the
company has decided to deliver
the premium products to the
customers in a very low price
Place: The Company will
market their cosmetic products
in the Japan for further
opportunities
Promotion:In case of the core
promotions, they have focused
for in-store promotional events
for the women skin care
Product: The eco-friendly
cosmetic products will open up
new market opportunities at the
same point of time. The eco-
friendly products will help the
organization to increase the
number of retail markets and will
increase it by 150.
Price: The organization has fixed
up the low price of the products
than the other competitors of the
markets because for gaining more
competitive advantages for
increasing the market share by 15
per cent.
Place: The company will also
able make higher quality products
6

products.
Positioning: It can be assessed
that the retail stores of the
products will be positioned in
the most congestive areas of
the country. In some of the
specific areas, where the
settlement of the common
people is more.
with the help of the natural
ingredients. They have targeted a
large number of consumers in
Japan, who are eager to buy the
products.
Promotion: case of the core
promotional activities, company
has taken many steps and
measures with the help of
advertisements on the Australian
soul web site and the Natural
Health Magazine
Positioning: In order to gain
further opportunities in the
external market, the retail stores
and outlets in Japan will be
positioned in the metro cities for
attracting the women customers
within the limited time span.
Staff/Resources The Human Management
resources and workers. The
maximum number of staffs
required is about 1500 for
this opportunity
The Operational management
staffs and the labours
In case of the second
opportunity, the maximum
number of workers required is
1000.
Gap The range of products is very
less in comparison to other
competitors in the market
The increasing rate of profit for
the competitors in the market
Strategy to close
gap
The organization should
increase the range of products
for the customers
The company should increase the
sales unit by lowering the price of
the premium products for the
7

benefits of the customers
e) Identify and report on marketing tactics for each of the identified strategies including:
 An explanation of marketing tactics and rationale for such.
 Timing of the marketing strategies, staff roles and responsibilities and costs involved.
 Recommended coordination and monitoring mechanisms that will be used to ensure that the
marketing tactics are implemented as required and according to timelines.
 How the proposed marketing tactics are achievable within the available budget and staff.
 Legal and ethical issues that need to be considered in using the marketing tactics proposed and how
you have ensured these issues are addressed.
Opportunity 1 Opportunity 2
Description Entry in Japanese Market Promotion in Social media
Marketing
Strategy
Product: Multi Protection Day
Moisturising Creams and
Regenerating facial scrubs are
also important products that
will be sold in Japan
Price: Proportionate price and
quantity of the product will be
sold. Avoidance of the high
priced products will be
maintained by the human
resource and the operational
managers
Place: In case of Japan, the
managers of the organization
have seen a good opportunity
for the expansion of the
business in some of the metro
cities of the country and other
cosmopolitan cities as well
Product: The entrance of the new
organization will affect the
market, if it will deliver new
effective products in low cost to
the consumers.
Price: The company should
increase the sales unit by lowering
the price of the premium products
for the benefits of the customers
Place: The managers of the
organization will also push the
cleansing creams more in the
market because it has not met the
expectations of the future market
course. The sale of the cleansing
creams
Promotion: Online social media
channels and promotional
mediums will be used by the
8

Promotion: The Regenerating
facial scrubs will be used by
the consumers for cleaning off
the dead skin for promotion of
the new cells. This scrub is
used for the most skin types
Positioning: The company
believes in the direct selling
option and I will operate it with
the wholesalers from 2020. The
direct selling strategy is behind
the selling
human resource and the
operational managers of the
organization and with the help of
the television channels
Positioning: The value proposition
of the product will also increase
the market share of the
organization at the same point of
time and that is how the
positioning of the retail stores will
be enhanced.
Marketing
Tactics The sales of the product is in
direct selling strategy
The managers and the leaders will
control all the wholesalers by
2021. The direct selling strategy is
attached with the sales of the
regenerating facial scrubs
Rationale The rationale of the study will
be assessed and the evaluated
by the financial managers
It can be observed that the
direct selling strategy will
eliminate the middleman in
the channel and it will reach
to the customers very
quickly. The price of the
product will also be lowered.
In case of the second opportunity
the meter of rationale and the
percentage will be assessed by the
store managers
The facial curbs have been one
of the demanding products in
the markets and that is why the
organization will control the
wholesalers so that they will not
be able to stock the old products
and selling them in new price.
Timing 23.12.2022 22.09.2021
Staff roles and
responsibilities
The managers of the
organization have seen a good
Arranging a meeting with the
board of directors and managers
9

opportunity for the expansion
of the business. The major
target customers have been
selected by the organization in
Japan.
for discussing about the marketing
objectives and goals for
increasing the core awareness
within the target market by 20 per
cent.
Cost $1.65 million $1.52 million
Monitoring
Mechanism
The tools which are used are
Google analytics,
MAILCHIMP and the
HOOTSUITE
Google Analytics will be initiated
by the managers of the
organization
KPI The key performance indicators
of the employees will be
around 7/10
KPI for the selected
opportunity
The key performance indicators of
the organization will be around
8/10
KPI for the selected opportunity
Legal and ethical
issues
There are some elements that
affect organizational
implications or the marketing
plan. The political factors and
the legal arenas, if proposed by
the government in against the
decisions of the organization.
Such as need to meet the
Japanese legal requirement.
Need to employee Japanese
knowledge lawyer. Thus it is
also much evident that the
organization also need to
maintain the local and the
state legislations of the
country as the part of the
The organization will have to
maintain the rules and regulations
of the country. Moreover, it can
be further noticed that that the
organization will have to maintain
the legal and ethical recognitions
of the state municipality of Japan
for the proper future business
procedures
In case of the second
opportunity, the organization
has to maintain the cosmetics
and the customs regulations and
legislations at the same point of
time.
10

legal requirements. The
company incorporation acts
and the competition law of
Japan should be maintained.
Person
responsible for
legal and ethical
issues.
The ethical managers and the
senior management staffs of the
human resource department
The operational and the ethical
committee of the organization
f) Identify and report on how marketing performance will be measured against marketing objectives,
including a description of the marketing metrics that can be used and rationale for this specific approach
to reviewing marketing performance.
Opportunity 1 Opportunity 2
Description Entry in Japanese Market Promotion in Social media
Marketing
Strategy
Product: Natural skin care
product. The cream is made up
of Natural and eco-friendly
ingredients and that will be
pushed into the Japanese
market for increasing the sales.
Price: The price will be
lowered below the high range
of customers and that will be
monitored by the cost
accountant and the financial
Product: Eco-friendly ingredients
with the help of Shea Butter and
extraction of the fragile green
algae. On the other hand Multi
Protection Day Moisturising
Creams has been manufactured
by the organization for protecting
the skins from the sun rays will be
used.
Price: Natural skin care product
are the best products of the
11

managers of the organization
Place:The cosmopolitan
strategies will be used in the
new countries and the Human
resource management strategies
and the direct selling strategies
Promotion: Promotions with
the help of online media
channels and television. Wrap-
Up cover packaging strategies
are used. Wholesale branding
strategies are used.
Positioning: The positioning of
the retail stores will be set up
with the help of indirect PR
selling strategies and
Advertising.
organization and the price of the
product has been fixed at $150
and the cost of the product is
$110.
Place: Cleansing Creams will be
sold in the major parts of the city
by increasing 58 per cent of the
sales limit within a limited time
frame.
Promotion: Online social media
channels and promotional
mediums. Wrapping up with the
card boards and papers.
Wholesale branding strategies are
used.
Positioning: The Public relations
strategies will be used for
confirming their advertisement if
the products in the social media
platforms of the social web media.
Marketing
Tactics
The social media platforms
have been the most effective
one that shared number of
values and attracts many
customers at one chance
The results have been very high
for the promotional period. The
sales figure have been $1.65
million in the previous year.
There are 2000 new customers
received and more than 4500
customers have visited our
website.
KPI The key performance indicator
of the employee will vary from
8/10
The key performance indicator of
the employee will vary from 7/10
12

KPI for the selected
opportunity.
KPI for the selected opportunity.
Marketing
Metrics
9/10 will be the marketing
metrics, which is based on the
opportunity of the organization
Marketing matric for the
selected tactics.
7/10 is based on the second
opportunity of the business
enterprise in the external business
market scenario.
Marketing matric for the selected
tactics.
13