Digital Marketing Strategies and Communication Effectiveness

This report provides a comprehensive overview of digital marketing, encompassing its definition, the role of communication strategies, and the advantages and disadvantages of using digital marketing. The report begins by defining digital marketing and then explores the integration of communication strategies. It then delves into the advantages of digital marketing, such as its cost-effectiveness and global reach, and discusses the disadvantages, including the need for specialized skills and the time required for effective implementation. The report concludes with recommendations for businesses looking to leverage digital marketing effectively. The report also includes references to academic sources for further study. This report is beneficial for any marketing student to understand the process of digital marketing.

Practical Digital Marketing
BMP3006

USE OF DIGITAL MARKETING IN A
SPECIFIC COMMUNICATIONS
STRATEGY
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Contents
• Introduction
• A full theoretical definition of ‘Digital Marketing’
• An explanation of Communication (promotion) mix
• A description of where ‘Digital Marketing’ fits within the Communications mix
• Advantages and Disadvantages of ‘Digital marketing’
• Recommendations
• Conclusion
• References

The term marketing can be understood as the process
by which the goods and services are being sold in the
market. The marketing is done to promote the
business in the marketplace. The process of
marketing involves the display of the goods and
services to its potential customers so that they can
purchase it. This would increase the sale of the
product in the market. Nowadays, marketing is also
done on online platform which is also known as
digital marketing

A Full Theoretical Definition Of ‘Digital
Marketing’
The marketing of a product is a crucial process in the
company . There are also various types of strategies and
techniques which can be used for the marketing a product or
services that is being produced by the institution which
contains the following-
• Traditional marketing
• Digital marketing strategies
• Search Engine Marketing
• E-mail Marketing

An Explanation Of Communication
(Promotion) Mix
This is a technique which takes up the help of
different types of strategies used in the promotion of
services and goods to the customers.
Importance of Promotion Mix-
• More modification of receiving goods and response
in campaign
• Aids in sorting the assemblage of people
• Create healthy relationship

A Description Of Where ‘Digital Marketing’ Fits Within
The Communications Mix
The term communication means a procedure through
which the individuals can interpret their ideas to other
persons. There is a very close relationship between the
communication mix and digital marketing that can be
discussed as follows-
• Social media marketing
• E-mail Marketing

Advantages of ‘Digital marketing’
• The updated techniques along with the digital tools
operate as a source of creating the new areas along with
the market at the world wide level. This would also
create a connection with customised even at the global
level.
• It is a pocket friendly method of promoting and
electioneering the product on the online platforms in
comparison with any other know-how of promotion in
the marketplace

Disadvantages of ‘Digital marketing’
• It should have a proper knowledge of the acquisition and
skills in order to promote the product with its customers.
So, knowledge is required to promote the new products in
the marketplace.
• This method would take a lot of time because it would
require a proper planning and scheme that would aid in
promoting the product in the market place without creating
any trouble to different brand in the market place by other
organisations.

Recommendation
The companies must use correct and suitable way
for advancing its products and services at the
market place. Moreover, the use of all upgrading
techniques must be done for the requirement of the
customized. Hence, in this way it would get more
attention of the customers among the different
companies and brands in the market.

Summary/Conclusion
This presentation would conclude that the process of marketing of a product is a very crucial
element for creating the awareness for the desired goods and services in the market for its
customers. It also summarises that the similar digital marketing is best and most effectual method
which can be used to promote the product.

References
• Hasbi, I., et.al , 2021. Digital Marketing, Functional And Hedonic Quality Effects On Perceived
Value Of Indonesian Shopping Center. Journal of Management Information and Decision
Sciences, 24(6), pp.1-8.
• Humenna, Y.H. and Tymoshenko, S., 2020. Merits and challenges of digital economy in developingA
Friedman doctrine The Social Responsibility Of Business Is to Increase Its Profits countries(Doctoral
dissertation, Sumy State Universit).