Marketing Concepts: Theories, Analysis, and Application Report

This report provides an introduction to marketing concepts, focusing on their application within the sports club industry. It outlines key marketing concepts, including the production, product, selling, and marketing concepts. The report delves into marketing theories and tools, such as the 7 P's of the marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence), SWOT analysis, and PEST analysis. Furthermore, it explores the McKinsey 7-S model (Strategy, Structure, System, Shared values, Skills, Style, and Staff) and the Ansoff Matrix, explaining their use in strategic planning and risk management within an organization. The report concludes by emphasizing the importance of these marketing tools in helping sports clubs achieve their objectives and goals effectively and efficiently, offering insights into strategy development and implementation.

MARKETING CONCEPTS

INTRODUCTION
 Marketing concepts, it is to be considered that the concept of marketing is
the philosophy, which has followed by all the industrialist players to analysis
the needs and wants of the customers and take decisions to fulfil them.
 This present report is based on the concepts of marketing which are followed
by the sports clubs.
 The theories, principles and processes have explained in the present report.
The techniques for the analysis of marketing information has described.
 The application of marketing concepts like , marketing mix or SWOT/PEST
analysis in the sports club industry has also discussed.

Concepts of Marketing
Production concept
Product concept
Selling concept
Marketing concept

CONT...
Application of marketing concepts in sports club- Product of the
sports club is its services, how effectively they provided to
perform very well on the ground. Various methods of
promotional strategies for sports club. Without marketing selling
could not be done more appropriately.

Marketing Theories
Marketing through brand is more effective than normal marketing, because customers
get more attracted towards it. In the same way for promoting football industry, the
sport club has adopted various marketing theories.
The 7 P's of Marketing Mix:
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical evidence

CONT...
SWOT Analysis:
 Strengths
 Weaknesses
 Opportunities
 Threats

CONT...
PEST Analysis:
 Political
 Economical
 Social
 Technological

Models of Marketing
The McKinsey 7-S Model:
 Strategy
 Structure
 System
 Shared values
 Skills
 Style
 Staff

CONT....
The use of 7-S Model -
 While using this model into the organisation then it should be ensure that these
seven elements need to be aligned and mutually reinforcing. Therefore, the model
can be used in an effective manner and will help to identify the required changes
which is to be made.
 This model can also use to understand the interrelation between the elements of
organisation and ensure the changes which has made. Any changes made in
organisation is not so easy at all.
 The coordination and tuning between the elements of 7-S model to ensure that the
organisation is working effectively and will reach to the desired objectives.

CONT...
The Ansoff Matrix:
 Market development
 Diversification
 Market penetration
 Product Development

CONT...
How to use Ansoff's Matrix:
Step 1: Analyse the option – Among the four quadrants company has to select one as
per the requirement and then analyse the options available in the selected quadrant.
Also consider the approaches that the company is looking for.
Step 2: Manage risks – After analysing all the options then the organisation conduct a
risk analysis for this, to gaining more information about the risk associated with each
option. Then a contingency plan is to be prepared which addresses the risk that an
organisation is most likely to face.
Step 3: Choose the best option – Everything has to be cleared, now the organisation can
select the suitable option. It can ensures that this is the best option among all, for this
Decision Matrix Analysis can also use to weigh up the various factors in each of the
option and make it best for the entire organisation.

CONCLUSION
 It has been concluded from the above assignment that how the four concepts and theories of
marketing are useful for the organisations in achieving the objectives and goals.
 The theories which has described are The 7P's of marketing mix (Product, Place, Price,
Promotion, People, Process and Physical evidence), SWOT analysis and PEST analysis.
 Model of marketing has also discussed which were The McKinsey 7-S model (Strategy,
Structure, System, Shared values, Style, Staff and Skills) and The Ansoff Matrix model, how
to use them has also explained in the presented report.
 This report has generated different different ways of adopting strategy for the organisation.
 All the marketing tools and techniques help the organisation for achieving its targets and
goals which has made in advance, in effective and efficient way.

REFERENCES
Wright, L. T., and et.al., 2016. Business Marketing Concepts and Cases.
Journal of Business & Industrial Marketing. 31(8). pp.1017-1018.
Diem, K. G., 2016. Applying Marketing Concepts to
Non-Profit/Educational Organizations: The Youth Professional’s
Responsibilities in Program Marketing & Promotion. Journal of Youth
Development. 3(3). pp.38-48.
Diem, K. G., 2016. Applying Marketing Concepts to
Non-Profit/Educational Organizations: The Youth Professional’s
Responsibilities in Program Marketing & Promotion. Journal of Youth
Development. 3(3). pp.38-48.