This presentation provides a comprehensive overview of marketing essentials, focusing on the roles and responsibilities of the marketing function within an organization. It begins by outlining the key roles, such as analyzing market information, product designing and development, packaging and labeling, and pricing strategies. It then delves into the responsibilities of the marketing function in the context of the marketing environment, emphasizing the importance of a marketing information system and monitoring environmental trends. The presentation further explores the interrelation of marketing with other functions like finance, R&D, and human resources, highlighting the significance of these relationships for organizational productivity and profitability. It also evaluates the key elements of the marketing mix, including product, place, price, and promotion, and concludes by underscoring the essential role of marketing in persuading customers and achieving organizational objectives through research and strategic implementation. The presentation references academic sources to support its analysis and findings.
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