Analyzing Marketing Effectiveness for Samsung Smartphones

This essay delves into the concept of effective marketing, exploring strategies firms use to achieve their goals. It discusses the historical context of marketing effectiveness, highlighting the influence of corporate and external factors. The essay provides practical advice for improving marketing, including determining the target audience, personalizing marketing efforts, and leveraging content marketing. It uses Samsung smartphones in the United States as a case study, examining their product range and competition with Apple, and recommends strategies for gaining a competitive advantage. The paper references several academic sources to support its arguments, offering a comprehensive overview of marketing effectiveness in a real-world context.

Running head: EFFECTIVENESS OF MARKETING
EFFECTIVENESS OF MARKETING
Name of the Student
Name of the University
Author Note

Running head: EFFECTIVENESS OF MARKETING
Effective Marketing
Effective marketing is a strategy which is used by most of the firms to meet their goals of
maximizing their spending which will help the company to achieve its short term goals and long term
goals (Kumar and Subhasini 2020). The concept of affecting marketing first came into existence in the
year 1990 after the publication of Robert shores improving marketing effectiveness which was a
business management book written to help gain competitive advantage over the competitors. Factors
which are known for driving the marketing effectiveness of marketing farm are corporate factors where
is company or is known for operating with in different bones such as their budget their marketing size
their segmentation as well as the written price paid for the brand. Exorcist factors are known for
including the external factors such as weather, interest, government regulations and political factors
affecting the marketing effectiveness (Ray, Bala and Dasgupta, 2020).
Therefore in order to improve the marketing effectiveness company should achieve best
employees as well as impose super marketing strategies which will help it to be more successful in the
market then the competitors product . Few tips which I would advise my marketing form in order to
effectively market are discussed below.
 Determining the target audience – one of the most important aspect of a marketing strategy is
to determine the audience. It is one of the basic principles of a marketing company in order to
shape and abide the marketing strategy, targeting the audience as well as determine other
strategies in order to make money and learn something new is important factor of effective
marketing.
 Making things personal - before personalization becomes a brand itself marketing was always
about making things personal. In order to acquire as well as retain the loyal customers in the
market the marketing firm should keep the followers engaged in one to one marketing
strategies. examples like personals touches as well as team engagement will make an emotional
connection with them which will in a way boost the performance of a company and earn more
revenue.
 Content marketing - it is one of the most important as well as the king of marketing where the
marketing company will be rising to flood the tide levels. Therefore it is recommended that good
writing as well as developing a quality content will be an effective marketing strategy to rule the
customers over various types of social media application.
The chosen company for the paper is Samsung smartphone market which is operating in United States.
Speaking about the products which are marketed by the company in United States are the Samsung
Galaxy smart watches smart bands, smart phones which ranges from the mate Budget smartphones till
the premium smartphones manufactured by the company. Other products include the Samsung Galaxy
tab series and the premium AKG ear plugs. the company is known for facing direct competition from one
of the largest manufacturer of smartphone which is Apple in United States. Therefore it is
recommended that the company should use effective marketing strategies as discussed in the first part
of the paper in order to gain a competitive advantage over its competitors in the market.

Running head: EFFECTIVENESS OF MARKETING
References
Aher, D. N., & Kulkarni, M. A. (2020). A Study of Place (Distribution) Strategies For Effective Marketing of
Small Scale Chemical Companies In Pune District. Our Heritage, 68(1), 3243-3256.
Kostelijk, E., & Alsem, K. J. (2020). Brand Positioning: Connecting Marketing Strategy and
Communications. Routledge.
Kumar, P., & Subhasini, J. (2020). Effectiveness of Marketing Strategy Formulation in Biomedical
Healthcare Industry. International Journal of Research in Pharmaceutical Sciences, 11(1), 466-470.
Ray, A., Bala, P. K., & Dasgupta, S. A. (2020). Psychological Analytics Based Technology Adoption
Model for Effective Educational Marketing. In Digital and Social Media Marketing (pp. 163-174). Springer,
Cham.