Marketing Principles and Techniques: Speedboard Assembly Services

This report provides a comprehensive analysis of marketing principles and techniques, focusing on Speedboard Assembly Services. It begins with an introduction to marketing and its core functions, emphasizing the role of the marketing department in organizational success. The report delves into market segmentation strategies, highlighting various methods for dividing the market and targeting specific consumer groups. It then explores the 7Ps of marketing (Product, Price, Promotion, Place, People, Process, Physical Environment) and their application in developing effective marketing plans. The report further examines market research methods, including primary and secondary research, and discusses various market analysis tools and techniques such as SWOT analysis. It also covers e-marketing techniques, including social media marketing, email marketing, and SEO, and provides insights on how organizations manage their online image. Finally, the report concludes with a discussion of market analysis techniques and the findings of market research and market analysis, offering a holistic view of marketing strategies and their practical application within the context of Speedboard Assembly Services.

MARKETING PRINCIPLES
AND TECHNIQUES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Role of marketing department ....................................................................................................1
Market segmentation ..................................................................................................................2
7p's of marketing.........................................................................................................................3
TASK 2............................................................................................................................................4
Method of market research..........................................................................................................4
Market analyses tool and techniques...........................................................................................5
TASK 3............................................................................................................................................5
Techniques used to e-showcase items and administrations .......................................................5
Organizations deal with their online picture. .............................................................................5
TASK 4............................................................................................................................................6
Market Analysis Techniques ......................................................................................................6
Discoveries of statistical surveying and market examination. ...................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is a mix of all activities which affect the alterations to possession of products
or items. Marketing is a sheer system of relating commercial enterprise actions in order to plan,
fix a price, promote or advertise the commodity or service and distribute it efficiently. There are
some function of merchandising as marketing manager has to perform market research, selling
plan, product development and publicity of bully and services. This report is based on
Speedboard Assembly Services, which is basically located in United Kingdom. It has supply
Transport and Safety & Security Sectors, manufacturing a range of equipment from Clinical
Information Systems and Perfusion Technologies to RoIP Satellite Communications Systems.
This report will cover analyses of STP techniques, 7p's of marketing etc. Further, it will cover
concept of E- marketing and market analysis techniques to research the target market. The
product in this report is Speedboard.
TASK 1
Marketing : The action or business of encourage and selling production of services,
including market research. Marketing department is a backbone of a business organisation and
the company growth is only possible through impressive marketing. It is brought off cost,
effective user relationship and target market. Nowadays, marketing does not focus on products, it
is contented all customers' substance the most. It is one of the most crucial part to better the afoot
market public presentation and addition the overall marketplace of Speedboard. Merchandising is
never ending process, as it start before launching the products and end with addition number of
consumer in marketplace share.
For example : The most booming company rematch on the reverting purchase of the
consumer, and so the individual goal for the organisation is to deliver long term emotional state
to the user but not 'deceiving them' in a short run.
Moreover, 4ps of commercialism is used by administration, nowadays administration is
used 7p's of merchandising will be used for future betterment of organisation. Hence,
advertisement has become the only part of tools for building customer relationships through
merchandising process. Speed board Assembly Services institution of UK is going to launch
new Speedboard.
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Role of marketing department
In organisation, there is a merchandising administrative district is focal point on some
different factors which is advantageous for approaching time period. The establishment will then
get the assist of marketplace, who will use merchandising tools to advance the merchandise to
the public. Institution are not going to merely let the in the public eye find out about the
merchandise for themselves, if this was the lawsuit then the merchandise would ever be
booming. Listening to the customer need : To established a merchandising plan of action, it is
necessary to get adjacent and comprehend to find out what is demand of customised. In
component, Create surveys or gaining control message of the sales social unit and
customer aid go away closest to the customized. It may be relevant to enhancing or
redirecting the marketing plan of action in the future. Track trends and monitor competition : It is one of the most crucial constituent is help to
know the military position of company regarding market and competition. This is
identified the non-accomplishment of arrangement in activity place. Marketing manager
is try to solve all single error in short time.
 Innovate : Customers need to be surprised, and every day, given the higher offer, they are
more demanding with this. The merchandising department should work on new
promotions, affiliate programs, customer retention techniques, improvements in the
conversion of their messages and actions. With the help of innovation, improve customer
ratio and profit will be increase in future time.
Market segmentation
Segmentation is one of the fewest important aspect of small business concern and
marketing main. There are amount of method acting is which activity is separate in different
factors. A merchandising managing director of the establishment is need to realize the market
and nature of product.
Segmentation : It will decide the plan of action will be best for administration. In this
method, the establishment will first need to understand the user by dividing the go through into
group supported on assorted factors like gender, age, income, social class, religion and family
lifestyle. The welfare of these plan of action is large magnitude of secondary data accessible at
assorted platforms which the establishment can use.
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Targeting : In this context, organisation is to be focus on particular target market. The
organisation utilization its marketing and message programs efficaciously to high spot the
competitive advantage with the result of its low fares. This is help to promote the new activities
and increase market share. Some changes are made as per the need of current market share and
increase profitability and productivity. Organisation is ability to communicate with segmentation
is also a most important factor is market sector.
Positioning : This is one of the most important tool of positioning in market
segmentation. This is set the right position in market and improve more customer in market
share. A product positioning in a place, where product occupy in consumer mind. This is help to
improve the current market trends and increase overall profit in market place.
7p's of marketing
In this context, to be focus on marketing 7ps are help to improve market of new product
of organisation. This is assistance to increase the profitability and productivity will be increase as
per the need of customer in market share. In this way, some changes are made as per the need of
current market sector or improve overall development of new product in market place. Product : Product means that an enterprise take an objective to look at the market and
determine effectiveness. This is required market research is help to determine effective
way to solve internal and external environment. Products means to what managing
director of establishment wants to sell consider all features, asset and payment that user
can enjoy buying magazines and crippled of calculate. Price :- It is one of the most important factor to be improve the current market and
increase overall development in market share. Price as to be decides the demand and
customer level in market sector. An enterprise is to evaluate the sociology they cater to,
and if the monetary value of what they are merchandising are befitting to this
demographic. Promotion : Promotion is the cardinal purpose of merchandising managing director as it
is very indispensable to aware devour about its merchandise. Manager of Speedboard
Improvement Company passage efficient content activities by giving publicize on
telecasting, road show, template in order to advance magazine publisher. On the other
hand, some changes are made as per the need of current market share. In addition, more
and more advertisement is help to increase more number of customer.
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 Place : Place is evaluating the powerfulness of where the commodity or religious service
is sold, where consumer just the merchandise. Antithetic commodity and employment
consist in various places, and the endeavour must find out if the placing of their
merchandise is best for the sociology they are difficult to range. The commodity needs
place in the marketplace place in order to administer merchandise in place that is
reachable to expected custom-made.
 People : People is the most indispensable component in the marketplace as without
people the commodity has no existence in the market place. Grouping in this element
mean worker, staff, customers and entire work force in business concern. Positive
education is achieved by brilliant client company.
 Process- Process means the procedure of delivering goods and services to the customers.
The manager has to choose effective channel of distribution procedure. To be focus on
complete process, which is beneficial for long time.
 Physical Environment- the includes physical environment where manager is supplying
products (Speedboard), layout and interior design. Content, cover and colours.
TASK 2
Aim of research and market analyses and market analyses
The main design and aim of market investigating is to owed all in dispute data on ingest
and prospective buyers. Market problem solving is a key section in succeed and hold over group
action in the securities' industry.
To reduce the cost of marketing : Marketing investigating furnish different modes and
ways to decreased or power the cost of merchandising such as selling, advertisement and
dispersion.
Method of market research
There are some different method is to be used at the time of research work is to be used
in organisation. In this context, various way to collect the data form different source are as
follows :
 Primary Research- Primary researches are this investigation which petition information
straight-away instead than collecting subject matter from promulgated and other footage.
Surveys, direct detect, direct interrogation are enclosed in primary investigation. Primary
researches are more dependable as it is gathered and discover by own.
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 Secondary Research- Alternate researches are this investigation which collect message
from other accessible beginning. For example- message from cyberspace, past result of
marketplace investigation, existent data.
Market analyses tool and techniques
There are some other factors which is help for market environment. In this context,
different tool and technique is to be used to improve overall marketplace state of affairs.
Strength Weakness
Internal environment must be positive. This is
help to motivate employees inside
organization.
In addition, working capital in limited and
wastage of resource is give negative impact on
overall environment.
Opportunities Threats
This product may be increased overall profit of
organization.
High competition in market rate.
TASK 3
Techniques used to e-showcase items and administrations
 Online networking Channels: It is the kind of showcasing which empowers clients
straightforwardly with a specific end goal to feature the estimation of items and
administrations of organization. There are different internet based life channels, for
example, Facebook, Twitter, LinkedIn, You Tube (Pulker, Scott and Pollard, 2018).
 Email Marketing : It is the most prevalent strategy for advertising. It incorporates
showcasing an item or administrations to database through focusing on portions of
clients. It is minimal effort, it focuses on the correct classification, simple to utilize and
exceptional yield on venture.
 Site improvement: It is the speciality of expanding the appearance and plan of site. There
are different focal points which incorporate ease, increment number of endorsers,
exceptional yield on speculation and numerous others.
Organizations deal with their online picture.
With a specific end goal to deal with the online picture, administration of Rebellion
improvement is dealing with its online picture by different ways.
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 Scan yourself : For creating and overseeing on the web picture, look yourself on google,
and inquiry your name in google picture (Velema, Vyth and Steenhuis, 2017).
 Put your substance in one place : There various destinations accessible. Resistance
Development Company should likewise put the best substance and resembles an in
scholarly manner planned.
 Join interpersonal : Organization this is additionally the most ideal approach to improve
online picture of organization. Like on Facebook, Instagram, individuals are more pulled
in towards these destinations. Organization can make his page on Facebook and
Instagram and numerous others.
TASK 4
Market Analysis Techniques
Insubordination Development is applying some market systems to focus on claim items
or administrations. The most ideal approach to advance items is examining the focused on group
of onlookers. Target gathering of people investigation is the interior piece of advertising
procedure. Insubordination improvement organization is creating organization, the financial plan
for advertising is constrained (Lee, 2017). For extravagance promoting, organization needs to
interbreeding part of reserve keeping in mind the end goal to focus on the group of onlookers.
The gathering of people are of various gatherings, culture and individuals. There are a few hints
which help to comprehend the objective market, for example, take a gander at the present clients,
look at rivalries, examine the items, select specific territory to target and last assess the choice.
After breaking down the gathering of people in the market, it exceptionally important to arranged
the whole examination. It is additionally essential to take criticism in the wake of focusing on the
crowd. Organization should make a few arrangements to take criticisms.
Discoveries of statistical surveying and market examination.
From the above report it found that advertising is the substance of organization and its
various exercises of office of promoting. I additionally find out about the advertising instrument
which is the best device for organization i.e. STP. Moreover, the 7P's of promoting is likewise
connected to advertising. Statistical surveying is additionally come to comprehend and its
strategies (Serrat, 2017). Promoting examination devices is likewise talked about above. Focal
points of E-showcasing are likewise incorporated into this appraisal. I additionally figure out
how Rebellion Development Company can deal with its online picture.
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CONCLUSION
From the above report is focus on marketing is used by organisation, nowadays
organisation is used 7p's of marketing will be used for future improvement of organisation. As
per the above report is focus on Speedboard Improvement Company passage efficient content
activities by giving publicize on telecasting, road show, template in order to advance magazine
publisher.
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REFERENCES
Books and journals
Gordon, O. and Oades, L., 2017. Social marketing of wellbeing. Wellbeing, recovery and mental
health, pp.311-323.
Lee, N.R., 2017. Policymaking for Citizen Behavior Change: A Social Marketing Approach.
Routledge.
León-Flández, K and et.al, 2018. Marketing techniques in television advertisements of food and
drinks directed at children in Spain, 2012. International journal of public health, pp.1-10.
Lilien, G.L., Rangaswamy, A. and De Bruyn, A., 2017. Principles of Marketing Engineering and
Analytics. DecisionPro.
Pulker, C.E., Scott, J.A. and Pollard, C.M., 2018. Ultra-processed family foods in Australia:
nutrition claims, health claims and marketing techniques. Public health nutrition, 21(1),
pp.38-48.
Schmidt, S.J., 2017. Marketing the law firm: business development techniques. Law Journal
Press.
Serrat, O., 2017. The future of social marketing. In Knowledge solutions (pp. 119-128). Springer,
Singapore.
Velema, E., Vyth, E.L. and Steenhuis, I.H., 2017. Using nudging and social marketing
techniques to create healthy worksite cafeterias in the Netherlands: intervention
development and study design. BMC public health, 17(1), p.63.
Gordon and Oades 2017Lee, 2017León-Flández and et.al, 2018Lilien and De 2018Pulker and
Pollard 2018Schmidt, 2017Serrat, 2017Velema, Vyth and Steenhuis 2017
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