Proposing a Social Marketing Plan for Anti-Bullying Campaign

This report presents a comprehensive marketing plan for an anti-bullying social marketing campaign, addressing the issue of bullying through various strategies. It begins by outlining the 12 points of the Anti-Bullying Action Plan, which includes new procedures for schools, teacher support, training programs, and website resources. The report then focuses on the social marketing mix, detailing the 4 Ps: product, price, place, and promotion. The 'product' in this context is a solution to bullying, emphasizing the need to understand the target audience's needs and differentiate the campaign. 'Price' considers the effort or cost associated with engaging with the campaign. 'Place' refers to reaching the target audience through various channels, including digital platforms. 'Promotion' covers marketing communications, such as public relations, advertising, and social media marketing. The report aims to provide a framework for creating an effective anti-bullying campaign.

Answer to question no1
Proposing a marketing plan for a new social marketing campaign (anti-bullying)
The 12 points of the Anti-Bullying Action Plan are:
1. New Anti-Bullying Procedures for Schools in the United States. Schools will be required
to have an anti-bullying policy in place starting next school year. It should be inclusive of
all students and part of the school's Code of Conduct. The Board of Management is
ultimately responsible for ensuring that everyone is aware of the policy.
2. Teacher Education Support Service provision is being reviewed. Teachers who want to
enhance their templates and techniques for dealing with possible bullying situations and
behaviors will have access to simplified and integrated Continuous Professional
Development (CPD) programs.
3. Boards of management and parents received coordinated training and resource
development. In collaboration with management bodies and parents councils, a
coordinated strategy for training and awareness campaigns for parents and boards of
management will be offered.
4. Inspection of the school. The school community should be polled to determine the
efficacy of the school's efforts to foster a healthy school culture and prevent and treat
bullying.
5. Bullying in Schools: A Thematic Analysis A study will be conducted in a selection of
elementary and secondary schools to determine the effectiveness of steps taken to build a
positive school culture.
6. Self-Evaluation of the School Schools should be assisted in conducting self-evaluations
in order to assess the efficacy of good school cultures and other anti-bullying strategies.
7. A new national anti-bullying website has been launched. A single national anti-bullying
website should be created to give information to parents, students, and teachers on the
many forms of bullying and how to cope with it.
8. Stand Up Against Homophobic Bullying Week is a week-long campaign to raise
awareness about homophobic bullying. The Department of Education and Skills will back

the Stand Up Awareness campaign, which helps LGBT young people and young people
who are considered to be LGBT.
9. Support a media campaign aimed towards young people that is focused on cyberbullying.
Every year in early February, Safer Internet Day is commemorated. Webwise actively
promotes this in Ireland. ie, and we executed this campaign as the first step of the
Bullying Action Plan in 2013. In early 2013, a social marketing campaign aimed
exclusively at young people was also launched.
10. Effective assistance for children with exceptional educational needs are the subject of
research. The National Disability Authority has released new data on how to reduce
bullying among students with special educational needs.
11. Research on the incidence and impact of social media-related bullying on young people's
mental health and suicidal behavior. The National Office for Suicide Prevention
conducted a literature review to investigate the prevalence of bullying associated to social
media and its influence on mental health and suicidal behavior among young people at
school.
12. Measures to raise awareness of all sorts and forms of bullying, including guidelines for
policymakers and DES organizations and services that operate with the school sector. All
policy professionals from relevant DES business units, DES agencies, and DES services
will be invited to a series of internal workshops to increase bullying capability.
Campaign overview:
● TARGET GROUPS
● Perpetrators
● Men at risk
● CALL HELPLINE
● Phone Counselling
● Send Information Refer to Counselling Program
● Enter Counselling Program
● Reduction in violence
● FREEDOM FROM FEAR Form

Answer to question no 2
Social marketing mix
The Marketing 4 Ps
Product, pricing, location, and promotion are the four Ps of marketing. These are the essential
components that must be brought together in order to properly cultivate and promote a brand's
distinctive value and make it stand out from the crowd.
In his 1960 textbook, Basic Marketing: A Managerial Approach, Jerome McCarthy suggested the
contemporary form of the 4 Ps for the first time. For more than 50 years, these characteristics
have served as a standard for characterizing marketing strategies.
But, what makes the 4 Ps of marketing so crucial that they have endured the test of time, even as
the internet era has grown? We'll break down each P and analyze how important they've stayed
in marketing.
Product
A product on bullying is any thing designed to meet the demands and desires of a certain
customer. It can be a material item, such as a piece of clothes or software, or intangible, such as a
service or an experience (think legal services or a cruise).
Before a product to be successfully promoted, marketers must have a clear understanding of
what it stands for and how it differs from the competition. The internet may now be seen of as
either a means for purchase, such as e-commerce, or as a product, such as a social networking
service. As a result, it's critical for marketers to completely comprehend the product they're
selling, how it satisfies the demands of their target market, and what sets it apart from the
competitors.
The following are some significant questions that marketers must address:

What are the needs of your consumers for your product or service? Does it meet their
requirements?
What aspects of your product/service help you satisfy the demands of your customers? Have
there been any features that you've been missing out on?
What will the consumer do with it and how will he or she use it?
What would the buyers think about it?
Price
The product comes first, followed by a judgment of the product's worth among target audiences.
Pricing planning is both an art and a science, requiring both market data and meticulous
calculations, as well as a deft balance between pricing that is too high or too cheap, and a grasp
of how skewing either direction might harm the brand.
Price relates not just to the monetary worth of a product, but also to the amount of time or effort
a client is prepared to put out to obtain it. This will be a significant component in determining the
brand's income since it will affect profit, supply, and demand, as well as how much marketers
should spend on a promotion or marketing campaign. This is why this letter 'P' is one of the most
significant. A product – and its brand – may fail if it is priced too high or too low.
The following are some significant questions that marketers must address:
What is the product or service's value to the buyer?
How will your cost compare to that of your competitors?
Is there a pricing point for the product/service in this region that has been established?
Start developing your business by combining the 4 Ps of marketing with genuine customization.
Place
When it comes to reaching out to your clients, the internet era has created new hurdles.
Customers' access to the product is referred to as "place," and it also relates to the customer's
convenience. Marketing is about placing the right product, in the right location, at the right price,
at the right time, in front of the consumer, whether through digital or other methods.

The following are some significant questions that marketers must address:
What stores do your target clients frequent?
Is it a desktop or a mobile device that they're using?
Are they looking for similar things on the internet or in physical stores?
What social media platforms are they using?
Customers are likely to interact with your brand or specific items in a number of venues, even if
transactions with your organization take place only in-store or online. It's crucial to think about
how each of these locations affects the entire consumer experience.
Promotion
So, how can you get the word out to a wider audience about your product? Promotion is largely
concerned with marketing communications in the context of the four Ps.
Public relations, advertising, direct marketing, email marketing, social media marketing, and
sales promotions are all examples of methods via which marketers communicate important
product information to their target customers.
The area of promotion that has perhaps witnessed the most development and change as a result
of the digital era is promotion. Marketers can now sell items simpler, more effectively, and with
more personalisation than ever before, leading to higher outcomes and ever-increasing
expectations, thanks to the extraordinary access provided by B2C marketing solutions.
The following are some significant questions that marketers must address:
What strategy will you use to reach out to your intended audience?
What channels will you use to reach out to your target demographic with marketing messages?
What marketing strategies does your rival use to advertise their product? Does this have an
impact on your own marketing efforts?
When is the greatest moment to market a product or service?

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