University Presentation: Apple iPhone XS MAX Marketing Recommendations

This presentation provides a comprehensive analysis of the marketing strategies for the Apple iPhone XS MAX. It begins with an introduction outlining the key topics, including target market identification and brand positioning statements. The presentation delves into the segmentation model, identifying key segments such as higher-income groups and young, loyal customers. It then evaluates the marketing mix strategies, covering product features, customer value satisfaction, and points of difference. The presentation also explores the product life cycle, diffusion of innovation, and customer behavior regarding product purchases. Further, it includes a comparative analysis of pricing strategies, with references to competitor products. Finally, it concludes with a list of references used throughout the presentation.

Scholar Id:
Presentation of
Recommendations

Introduction
This presentation discusses the key target
market and brand positioning statements.
It evaluates the marketing mix strategies
for Apple I Phone XS MAX.

Overview
Marke
ting
mix
Brand
positio
ning
statem
ent
Key
target
marke
t

Segmentation model
Apple I
Phone XS
MAX
Segments Usage rate Lifestyle Motives for
buying
Higher income
group
Low users Modern
lifestyle
Showing brand
status
Loyal
customers
Medium users Modern
lifestyles
Cannot switch
to another due
to hardcore
brand
Young
customers
Higher users Modern
lifestyle as a
priority
Showing brand
status

Loyal customers for Apple
Segment for this group is larger
Customers want to demonstrate the brand
status
This segmentation is fit with the existing
mission and vision as well as structure of
store

Key product features
Custome
r value
satisfacti
on

Point of differences

Brand positioning statement
Apple I Phone XS MAX can use unique
message in the advertisements such as
“the less the better”.

Apple I Phone XS MAX
Product life cycle

Cont’d
Diffusion of innovation
Gather data regarding products prior to buy
Support to persuade other customers to
purchase as well
Type of customer product
Facilitate tangible phone product
Apple I Phone XS MAX are highly demanded
by young and loyal customers

Product

Promotion