This report provides a comprehensive marketing analysis of Arnotts Biscuit, a major Australian biscuit and snack food producer. It begins with an executive summary outlining the company's target market (30-60 age group, middle/lower class), positioning (quality and competitive pricing), and marketing mix. The report then delves into macro and micro-environmental factors, including political, economic, social, and technological forces, as well as competitive rivalry, supplier power, and buyer behavior. A detailed target market analysis follows, examining demographic (age, gender, occupation), geographic (urban, suburban, rural), psychographic (social class, lifestyle), and behavioral segmentation (benefit expectations, price sensitivity). The marketing strategy section covers positioning, product (three levels), price, placement, and promotion. The report concludes with an overview of the marketing plan's effectiveness, referencing the importance of quality and customer needs in the Australian market. The report utilizes relevant marketing concepts and models to provide a strategic overview of Arnotts Biscuit's operations.