Role of Marketing in Enhancing ASDA's Global Sales: Research Proposal

This research proposal investigates the role of marketing in enhancing organizational sales within the context of ASDA's global business operations. The study aims to identify the impact of social media marketing on sales, evaluate key factors for improvement, and address relevant research questions. The proposal outlines the research objectives, literature sources, activities, timescales, and methodologies, including positivism philosophy, inductive research techniques, and the use of both primary (questionnaires) and secondary data sources. Qualitative research methods, simple random sampling, and ethical considerations for participant consent are also detailed. The project seeks to understand the complexities of marketing in a globalized business environment, providing insights into strategic approaches for organizational growth and sales enhancement. The study utilizes a research ethics approval form to ensure ethical conduct throughout the research process.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“Role of marketing in enhancing the organisational sale while
globalisation of business operations.” A study on ASDA.
Aim:
“To identify the role of social media marketing in enhancing the
organisational sale while globalisation of business operations.” A study on
ASDA.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research objectives
 To understand the meaning of social media marketing.
 To determine the influence of social media marketing in improving sales at
international level of ASDA.
 To evaluate the factors which has to be considered to get improvement in
organisational sales of ASDA.
Research questions
 What is the meaning of social media marketing.
 What is the influence of social media marketing in improving sales at international
level of ASDA ?
 What are the factors which has to be considered to get improvement in organisational
sales of ASDA.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
main reason behind selecting this topic is to study factors which has to be considered while
marketing at international level. With this study, researcher and reader is able to understand

about changes different social media platform which assist in collecting information about
demand of consumers. Marketing is the field of researcher, so this is beneficial for conducting
investigation in future as well.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Meaning of social media marketing
As per view of Daniel Nations, 2019 Social media marketing refers to the marketing
technique which is used with the help of social media platform such as Facebook, Instagram,
Twitter, etc. These are the ways through which manager is able to get complete and relevant
information to consumers about product and services offered by them. At international level,
it is easy to communicate consumers verbally, so social media platform assist in
communicating properly and conveying them proper information. There is requirement of
frequent updations in social media marketing through which it is easy to attract consumers by
conveying proper information to them.
Influence of social media marketing in improving sales at international level of ASDA
As per view of LIIS HAINLA, 2019 There are positive impact of social media marketing on
sales of organisation because when consumers have complete and relevant information about
products and services, then it is easy for consumers to avail it. At international level, there is
wide base of consumers, so with the help of social media platform it is easy to interact with
consumers for managers of ASDA. These days, there is scope of online purchasing also, so
with making and advertising through innovative media, there is more scope of growth and
development at global level. With social media market, there is increment in bard image, so
people ready to purchase products from ASDA.
Factors which has to be considered to get improvement in organisational sales of ASDA
There are different factors which has to be considered by managers of ASDA while using
social media platform in international market such as language factors, demographical region,

etc. it is important to understand culture, rituals which people of particular geographical
region are considered. There is requirement of complete knowledge about competitors
through which it is easy for managers to understand about market strategies and then
strategies have to be framed. According to LESLIE KRAMER, 2019 it is easy for managers
to maintain market share if they take regular feedbacks from consumers.
 https://www.lifewire.com/what-is-social-media-marketing-3486622
 https://www.dreamgrow.com/21-social-media-marketing-statistics/
 https://www.investopedia.com/ask/answers/031815/what-strategies-do-companies-
employ-increase-market-share.asp
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
Introduction
Setting aims and objectives
Literature review
Research methodology
Collection of data
Analysis of data
Conclusion and recommendations
Submission of final report
How long this
will take:

Milestone one: ___introduction______________
Target date (set by tutor): ___30/9/2019_________________
Milestone two: __Setting aim and
objectives___3/10/2019__________________
Target date (set by tutor): ______________________
Gantt Chart
Gantt chart is the picture which shows horizontal and vertical lines
representing time and research activities. This makes clear
understanding about time which is required for each activity. This is
relevant for researcher because this shows synchronisation of time as
well, so possibilities of repetition of activities is nil.
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
positivism philosophy is used in this investigation because this covers
all the important and significant information which might affect outcome
of study.
Inductive research technique is used because this is best technique

which is used with qualitative research method. This gives an systematic
way to conduct investigation activities through which aims and objectives
are attained.
in this investigation, primary and secondary sources of information will be used for
collecting information. Primary information is collected through questionnaire through
personal interaction with respondents. This method gives more specific and relevant
information as compared to secondary method. Under secondary information, data is collected
from online sources, books, etc. With use of both methods study will become more specific
and relevant.
Qualitative research method is used in this study under which there is discussion about
research topic through non numerical techniques, so it is easy to understand it by reader.
There is representation of information through graphs and charts which is easy to understand
and interprete.
Simple random sampling is used in this investigation under which respondents are selected
on random basis, so possibilities of biasness is nil. 30 consumers. are selected for collecting
information about marketing.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“Role of marketing in enhancing the organisational sale while
globalisation of business operations.” A study on ASDA.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Respondents are employees in this research which is selected with the help of random
sampling.
Describe the processes you will use to inform participants about what
you are doing:
E- mail is the technique which is used to collect information from
employees which is reliable way to conduct research.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent of participants are collected in the written form which is authentic for research
purpose.
Studies involving questionnaires: will participants be given the option
of omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No

Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher access and analyse personal data from respondents because they are responsible
to collect data.
During the research:
Researcher
Where will the data be stored?
Data will be stored in computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?