Marketing Essentials Report: ASDA, Sainsbury Marketing Mix and Plan

This report provides a comprehensive analysis of marketing essentials, focusing on the practices of ASDA and Sainsbury. The report begins by outlining different marketing processes, including understanding the market, customer development, and value capture. It then examines the roles and responsibilities of marketing managers within ASDA, highlighting their influence on brand image and promotional activities. The report also explores the interrelation of marketing with other functions like operations and finance, emphasizing the importance of marketing in driving sales and satisfying customer needs. Scenario 2 delves into a comparative analysis of ASDA and Sainsbury's marketing mix, evaluating their products, pricing, place, promotion, physical evidence, people, and processes. Finally, the report presents a marketing plan for ASDA, including a situational analysis, objectives, STP segmentation, marketing mix, and budget, providing a detailed overview of the company's marketing strategies. This report provides valuable insights into the retail market, its challenges, and its marketing strategies.