This report provides a comprehensive analysis of ASOS Plc's marketing services, focusing on the company's introduction, service offerings, and marketing team structure. It delves into the company's financial performance, examining key metrics such as turnover, net profit, and sales growth. The report identifies key service issues, including problems with return and refund policies, payment processes, and gift voucher management. It analyzes the level of service performance, highlighting the importance of quality service in e-commerce and the need for customer service improvements. The report concludes with recommendations for service improvement and performance enhancement, emphasizing the need for policy adjustments and technological advancements to enhance the customer experience. This report is a valuable resource for understanding the marketing strategies and challenges faced by ASOS Plc in the competitive online retail market. This report is contributed by a student to be published on the website Desklib.
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