Marketing Roles and Responsibilities for ASOS: A Detailed Report

This report delves into the essential roles and responsibilities within the marketing function, using ASOS as a practical example. It begins by outlining the fundamental aspects of marketing, including its core functions and the importance of customer relationships. The report then explores the marketing process, from situation analysis and strategy development to marketing mix decisions and implementation, highlighting how ASOS applies these steps. Key responsibilities of a marketing function are discussed, such as identifying customer needs, offering competitive products, and managing demand through various promotional tools like artificial intelligence and content writing. Furthermore, the report emphasizes the interconnectedness of the marketing department with other organizational departments like finance and research & development, underscoring the importance of collaboration for achieving efficiency and success in a competitive market. The report concludes by emphasizing the importance of staying updated with the current marketing trends.

Marketing Essentials

Table of Content
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibilities of marketing relate to wider organizational context]
• References

Marketing is a process of developing
relationship with potential customers. It
includes promotion, advertising, selling and
delivering the products to its customers or other
organization It is an ongoing process of
communication with their customers in a
manner that convince them to buy that product
or services.
Introduction

Marketing refers to a business process of promoting and selling the goods and services to its
targeted customers including market research and various promotional tools. Organisation
currently use various promotional tools to sell their products through brand magazine,
social media, celebrity-inspired etc
Key role and responsibility of marketing function

Marketing process in context of ASOS-
Situation Analysis – In this process ASOS analyses and examine the environment by using PEST &
SWOT, where they sell their products and services to customers and identify opportunities and strength
that will help to satisfy the unhappy customers.
Marketing strategy- In this step company make a strategic plan that is cost effective which help in
accomplishing the previous stage opportunity with the help of segmenting, targeting and positioning.
.
Continue….

Marketing mix decisions- In this stage ASOS
perform various strategic decisions that includes
product development, pricing, distribution and
promotional campaign.
Implementation and control- It is the last stage
where ASOS marketer implement the plan that was
made earlier and keep watching over the results and
ensures that it execute properly with specified
standard and control closely.
Continue….

Roles of a marketing function-
Meets customer wants and needs - The basic role of a marketer is to analyse and identify the
needs and wants of the end user and adopt the marketing strategies accordingly.
Better product offerings- It is important for the marketing analyst to examine the products
carefully that they offer to its customers and ensures that it is different from its competitors
Continue….

Management of demand- it is an important role of a marketing manager that they
influence people and create demand for the product they offer to its customers. In
context of Asos, marketing manager plays a role of an influencer where they
influence customers and create demand by using various promotional tools like
artificial intelligence, content writing etc. so that user purchase the products.
CONTINUE...

Responsibilities of a marketing function-
Marketing manager of ASOS is responsible for trendy and innovative ideas to their
customers so that they surprised all the time when they purchase product offerings. And the
marketing analyst always keep an eye on its competitors to find the new opportunities and
identify mistake and avoid it to falling. They always being up to date in marketing field
which is important for proficiency.
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As discussed earlier marketing manager of ASOS, plays an important role but it is not
possible to do alone. To be successful and sustain in the competitive market organisation
need to interrelate marketing function with other departments so that the task can be done in
cost effective manner and with great efficiency.
Marketing and Finance- In context of ASOS company, they both are dependent on each
other.
Roles and responsibilities of marketing relate to wider organizational context]

Marketing and Research & Development- They both are interlinked with
each other as they both focus on understanding and acting on customer
needs that result more productive.
Continue….

Thank you