Marketing and Entrepreneurship Assignment: Activities Analysis Report

This marketing and entrepreneurship assignment analyzes various business scenarios and marketing strategies. It begins by examining Clean Up Australia's promotion strategy, emphasizing the importance of awareness. The assignment then assesses Billabong's marketing, suggesting improvements to attract customers. Nestle's product launch is evaluated, highlighting the potential success of its medicated lozenges due to their convenience. The assignment also discusses income distribution in different regions, comparing the Northern Territory and North Island. Furthermore, it examines the market segmentation strategies of Unilever, P&G, and Wesfarmers, recommending demographic-based targeting. Finally, the assignment explores the impact of demographic changes on businesses, identifying industries like retail, technology, and real estate that can benefit from these trends. The document provides a comprehensive overview of marketing principles and their practical application in different business contexts.

Running head: MARKETING AND ENTREPRENEURSHIP
Marketing and Entrepreneurship
Name of Student
Name of University
Author Note

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MARKETING AND ENTREPRENEURSHIP
Table of Contents
Activity 1....................................................................................................................................2
Question 1...............................................................................................................................2
Question 2...............................................................................................................................2
Activity 2....................................................................................................................................2
Activity 3....................................................................................................................................3
Activity 4....................................................................................................................................4
Activity 5....................................................................................................................................4
Reference....................................................................................................................................6

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Activity 1
Question 1
Clean Up Australia is a non-profit organisation set up for the purpose of keeping the
country clean from any wastes. Hence, the company have to collaborate with communities,
business organisations and Government. In my opinion, among the 7Ps of marketing, the one
element that the company uses effectively is the promotion strategy. This according to me is
an important aspect to achieve the aims and objectives of the organisation, as awareness
among the people about a clean environment is essential. The exchange that takes place
between Clean Up Australia and other business organisations is the fact the trust and charity
that can help in achieving the goals. The company does not seek profit for it rather the
amount of money earned from the charitable trusts is devoted to purchasing equipment for
cleaning up the country (Cleanupaustraliaday.org.au 2017).
Question 2
In my opinion, the little information provided by Billabong about its products cannot
attract customers. This is because the first priority of the customers is to identify whether the
equipment used for skiing and skating are safe and authentic. Without providing such
knowledge, Billabong cannot establish a healthy relationship with its target market. In the
present scenario, the current information derived from the website is not sufficient
(Billabong.com.au 2017).
Activity 2
Nestle has been promoting the sale of medicated lozenges to the people who often
remain sick. This important innovative product can help to attract those people with a slight
sickness or ability to catch a cold. The company aims all types of people for the distribution

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MARKETING AND ENTREPRENEURSHIP
of the product. This creates a wide range of people to choose from while promoting the
product and setting up its price (Nestle.com.au 2017). In my opinion, the product and strategy
adopted by Nestle for the sale of the product can be a huge success among the people. This is
mainly because of the fact such products are easy to carry and people suffering from any kind
of sickness can use it without the prescription of a doctor. Although the effects of such a
product can be temporary, its can still attract a large section of the Australian population.
Hence, I believe that with the innovative nature of the product, easy to carry quality and the
instant stress reliever can help the company to remain successful with the launch of this
product. In this regard, the use of a proper marketing mix is required for the successful
promotional campaign of the medicated lozenges.
Activity 3
Distribution of income refers to the equal distribution of wealth among the members
residing in a society. The average of the income incurred by the people is calculated and
based on that the income distribution is determined (Bliss 2014). In my opinion, the
distribution of income in Northern Territory and in the North Island may be unequal. This is
mainly because of the fact that the regions do not have a high population that is capable of
earning incomes. For example, in North Island, income is generated more by the people
residing in Auckland as the population is dense in that city rather than in other parts of the
island. This leads to the unequal distribution of income among the society. About 79% of the
national GDP is derived from the North Island. However, it is a different issue in Northern
Territory. With the growth of major projects related to construction, the economy of the state
has increased considerably. According to the observations made by me, this is indicative of
the fact that the distribution of income is largely equal. With certain cities close to other
reputed cities in Australia, the people of Northern Territory have a decent economic growth.

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Activity 4
The aim of Unilever, P&G and Wesfarmers are to develop a competitive advantage
and establish a reputation in the market. In this context, it can be said that the three
companies have a proper market segment that helps to identify customers. The market
segmentation is based on the products it manufactures and the prices set for the product. For
example, in the case of P&G the company aims to treat every member of the society as equal.
Hence, segmentation is done less by the company (Anz.pg.com 2017). On the other hand,
companies like Wesfarmers develop products that are mostly household items
(Wesfarmers.com.au 2017). However, a company such as Unilever aims at creating a social
impact. Thus, the segmentation is based on every member of the society (Unilever.com.au
2017). After analysing the segments, I can recommend certain changes for the three
companies. The companies can target the market based on the demography at which they are
working. This can help the companies to vary the prices in every region and ensure that profit
can be made despite the low cost of sales. This can help the companies to remain effective in
the market and improve the growth rate extensively.
Activity 5
In the modern world, every country is undergoing changes in the population due to
the immigration of people. However, at times the changes can also bring about negativity in
the business (Miller 2013). This is because the change in demography mainly takes place due
to an economic crisis that arises in a country. Thus, a business set up in a part of a country
can suffer losses due to the economic collapse and loss of people. Unlike previous business
scenarios where baby boomers played a vital role for the management of business, today’s
generation have to deal only with economic crisis. Baby boomers were considered to be
marketers that believed in maintaining traditional brand of products. In this regard, I can
provide my opinion regarding the industries that can benefit from the demographic trends.

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Retail industries, technological industries and real estate industries can benefit heavily from
the continuous demographic changes. This is because with the change in demography,
particularly with the migration of people, these industries can benefit by employing labour
and increase the sales. The diversity of products provides an advantage to these industries and
takes it beyond the concept of baby boomers. Thus, the changes in demography trends can be
beneficial for these industries as well as most people.

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Reference
Anz.pg.com. (2017). Home. [online] Available at: http://anz.pg.com/ [Accessed 24 Aug.
2017].
Billabong.com.au (2017). Billabong Mens Australia | Billabong. [online] Available at:
http://www.billabong.com.au [Accessed 24 Aug. 2017].
Bliss, C.J., 2014. Capital theory and the distribution of income (Vol. 4). Elsevier.
Cleanupaustraliaday.org.au. (2017). Clean Up Australia Day - Official Site. [online]
Available at: http://www.cleanupaustraliaday.org.au/ [Accessed 24 Aug. 2017].
Miller, A.R., 2013. Demography for Business Decision Making. Journal of Consumer
Marketing.
Nestle.com.au. (2017). Home. [online] Available at: http://www.nestle.com.au [Accessed 24
Aug. 2017].
Unilever.com.au. (2017). Home. [online] Available at: https://www.unilever.com.au/
[Accessed 24 Aug. 2017].
Wesfarmers.com.au. (2017). Home. [online] Available at: http://www.wesfarmers.com.au/
[Accessed 24 Aug. 2017].