Marketing Assignment: Data, Legislation, Software, Analysis

This marketing assignment solution addresses several key areas of marketing. It begins by differentiating between primary and secondary data, providing examples of each, including internal and external data sources. The assignment then delves into marketing-related legislation, such as the Australian Information Commissioner Act, anti-spam laws, advertising standards, intellectual property rights, and consumer law. Following this, it provides a list of market software applications (Marketo, Vpcus, etc.) and open-source and proprietary software examples. Finally, the assignment explores statistical analysis concepts (mean, standard deviation, regression, hypothesis testing, sample size determination) and methods (ANOVA, Chi-squared test, correlation), along with common methods for presenting and reporting analysis results, such as bar graphs and PowerPoint presentations. The solution also includes a comprehensive reference list with sources such as research papers and patents.

Running Head: MANAGEMENT 0
MANAGEMENT

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Table of Contents
Q1...............................................................................................................................................2
Q2...............................................................................................................................................2
Q3...............................................................................................................................................2
Q4...............................................................................................................................................3

Running Head: MANAGEMENT
Q1
There are two types of data which can be classified as primary data as well as the secondary
data.
Internal Data: Sales data, financial data, Marketing Data, human resource Data, Balance sheet
and profit and loss
External data: Government sources, corporate filings, Universities, foundations, Media, Trade
associations1.
Q2
There are several legislations which are to related to the marketing of the business. The
legislations of the marketing are presented below.
1. The OAIC is formed under the Australian information Commissioner Act 2010 that
provides the OAIC with the responsibility for freedom of the functions.
2. The anti-spam legislation is also one of the legislation of the marketing.
3. Advertising standards regulation in Australia
4. Intellectual property rights which includes trademarks copy rights and patents
5. Regulation of digital marketing 2
6. Australian Consumer Law
7. Privacy Act, 1988
8. Freedom of Information Act, 1982
1 Chaudhry, Atif, and Chandrasekharan Iyer. "Caching external data sources for SQL processing."
U.S. Patent No. 9,251,210. 2 Feb. 2016.
2 Alamoudi, Abdullah A., et al. "External data access and indexing in AsterixDB." Proceedings of the
24th ACM International on Conference on Information and Knowledge Management. ACM, 2015.

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Q3
The market software applications are Marketo, Vpcus, Local Vox, Hubspot, Optimove.
Open source is software that can be distributed under a license agreement and gives the
facility of the sharing of the source code 3.
Open source: Linux Ubuntu, Mozila Firefox, Open Office, Sci Lab,NVU, PDF creator
Proprietary source is the source or the machine programming authorized under the selective
advantages which are assumed with the software.
Proprietary Package: Microsoft Windows, Adobe Dreamweaver, IOS, Blogger, MATLAB,
Adobe Photoshop
Q4
Four statistical analysis concepts
Mean and Standard deviation, regression, Hypothesis testing, Sample size determination 4
Five statistical analysis methods
Analysis of Variance, Chi squared test, Correlation and Factor analysis.
Five methods of presenting/ reporting on the results of analyses, commonly used in
marketing
Bar graph, Pie chart, Pictographs, Binary system, PowerPoint presentation
3 Sigala, Marianna. "Social media, knowledge management, market research, business intelligence,
social media analytics." (2017): 237-241.
4 Darlington, Richard B., and Andrew F. Hayes. Regression analysis and linear models: Concepts,
applications, and implementation. Guilford Publications, 2016.

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Running Head: MANAGEMENT
References
Alamoudi, Abdullah A., et al. "External data access and indexing in
AsterixDB." Proceedings of the 24th ACM International on Conference on Information and
Knowledge Management. ACM, 2015.
Chaudhry, Atif, and Chandrasekharan Iyer. "Caching external data sources for SQL
processing." U.S. Patent No. 9,251,210. 2 Feb. 2016.
Darlington, Richard B., and Andrew F. Hayes. Regression analysis and linear models:
Concepts, applications, and implementation. Guilford Publications, 2016.
Sigala, Marianna. "Social media, knowledge management, market research, business
intelligence, social media analytics." (2017): 237-241.