W1 Career Research Report: Marketing Assistant in Beauty Industry

This career research report investigates the beauty industry, focusing on the role of a marketing assistant. It uses primary and secondary data, including interviews with industry managers, to identify key trends like natural products, e-commerce, technology, and globalization. The report outlines essential skills and knowledge for a marketing assistant, such as technological proficiency, resource management, communication, and teamwork. It evaluates the industry's growth potential and discusses the author's interest in the role, highlighting personal suitability and emerging job roles. The research concludes that the beauty industry offers promising career opportunities with potential for growth and learning. Desklib provides access to similar solved assignments.

W1 Career
Research
Report

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
1. Background information on the topic.................................................................................4
2. Purpose of the report..........................................................................................................4
METHODOLOGY.................................................................................................................4
ANALYSIS......................................................................................................................................5
GENERAL TRENDS WHICH WILL IMPACT ON MY CHOSEN INDUSTRY........................5
THE SKILLS/ KNOWLEDGE AND EXPERIENCE REQUIRED......................................6
EVALUATION................................................................................................................................7
IDENTIFIED VACANCY FROM INDUSTRY.............................................................................7
WHY THIS JOB ROLE IS OF INTEREST TO ME.............................................................7
RELATION TO MY POTENTIAL CHOICE OF INDUSTRY.............................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................10

EXECUTIVE SUMMARY
In this research information is carried about the beauty industry. For this primary as well as
secondary sources are used to accumulate data. Interview is conducted to collect primary data on
the other hand, books, articles, journals etc. are used to collect second-hand data. It has also
mentioned the required skills by an applicant to work in beauty industry.

INTRODUCTION
1. Background information on the topic
Beauty industry is referred as the industry that majorly covers the broader variety of
personal products which include hair care, fragrances, colour cosmetics, skin care, beauty
appliances, brushes, combs, day spa, salons etc. In this modern age, beauty industry is known as
the industry that is continuously growing and it is also using various online channels for
promoting its various products. This industry is already quite strong and getting stronger by
every day (Hong and Kwon, 2020). The main purpose of the beauty industry revolves around an
individual’s beauty and also seeks to improve their natural features through producing innovative
products that must be safe to use. It is continuously growing, coming up with new brand every
time and also considers the feedbacks of existing customers as well as needs of potential
customers.
2. Purpose of the report
The purpose of doing the current research is to help students in deciding their career
choices and making apt decision related to their ideal career. The research will focus on
accumulating data to investigate best career choice. I want my future profession to be in beauty
industry and there I work as marketing manager. There are many reasons that I have selected
beauty industry to work in my professional career because it is the industry that is growing at
faster pace and every individual need beauty product to maintain their beauty. The beauty
industry is focused on the beauty of person by giving importance to variety of needs of different
individuals (Stokinger, E. and Ozuem, 2018). This industry helps people to look good, feel good
as well as build confidence among them.
METHODOLOGY
In the current research, different kinds of methodologies are used for the collection and
analysis of information. In this primary and secondary data collection methods are used in the
current research. Primary data collection has helped in gathering raw and first-hand data directly
from the source. In the present research, interview is used to collect information from human
respondents who work in the beauty industry (Mishra and Alok, 2017). On the other hand,
secondary data collection is also used for the collection of already carried out data. The
secondary sources used are: books, articles, newspapers, journals, magazines etc. Hence, these

methods hold great significance for the accumulation of necessary data (Bairagi and Munot,
2019).
ANALYSIS
GENERAL TRENDS WHICH WILL IMPACT ON MY CHOSEN
INDUSTRY
Natural products: It is being identified that people have become very conscious about what
they put on and in their bodies. In beauty industry generally it has products that are made up of
undesirable ingredients and chemicals. Now the industry is falling towards using plant based or
organic ingredients to make their different products. So, this industry is applying greenwashing
tactic of marketing in which products are labelled with green, clean, natural, or eco-friendly.
E-commerce: Like many other industries, the beauty industry is also seeing major in the
manner that individual’s shop. Now customers of beauty industry are using various online
platforms for buying and purchasing their different products and services. With this customer get
to know about different number of brands so that they can purchase best products.
Technology: Technology is known as one of the greatest trends in the beauty industry.
People have shifted to e-commerce sites for the purchase of their various beauty products.
Technology has provided customers the ability to “try on” make up by updating their photo on
mobile devices. The biggest advantage of technology for customers is virtual reality and
augmented reality.
Globalisation: Globalisation also plays very important role in the beauty industry. This is
also known as the greatest trend because it is helping in changing societal perceptions of beauty
in different parts of the world. Globalisation is providing greater diversity in beauty ideals again.
This is providing opportunity to beauty industry to promote, sell and expand the products and
business in the global market (Banet-Weiser, 2017).
PRIMARY RESEARCH
For these 2 managers from beauty industry is selected because they possess great
knowledge about their field. This information could also help in guiding a student whether they
should go for beauty industry or not.
Q1) As per your experience, what are the general trends that has great impact on the beauty
industry?

Respondent 1: Respondent 1 has answered that technology is major trend because it helps
customers to try products without buying them. For this virtual reality is increasing more and
more importance among customers.
Respondent 2: Respondent 2 has said that natural products is the major trend because people are
now looking for the products that are natural and organic. They are also looking for the products
that have sustainable packaging.
Q2) As per your knowledge, what are the needed skills that an individual needs to work in
beauty industry?
Respondent 1: Respondent 1 has answered that an individual must have the skill to observe and
analyse the needs and requirements of customers because beauty is known as one of the
concerned factors for customers.
Respondent 2: Respondent 2 has answered that an individual must have knowledge of various
beauty products and services because then only they could help their customers to buy products
and services according to need of customers.
THE SKILLS/ KNOWLEDGE AND EXPERIENCE REQUIRED
An individual requires certain general skills, and they are must to get success in the
professional career especially in this competitive world (Quade, 2018). In these required skills
are showcased that need to be possessed by an individual to get job for the post of marketing
assistant in the beauty industry.
 Knowledge about the latest technology to promote different beauty products and services.
This is important for manager to have accurate technological knowledge because it helps
them in promoting and marketing products to the customers.
 Skills to manage resources such as money and time. This is essential for the manager to
must have skill regarding the resource management because it facilitate an organisation in
maintaining its financial statement such as balance sheet, P&L etc.
 Great communication and interpersonal skills are significant for business manager in
communicating accurate information about the products and services to the customers.
This turn to impact in increasing business sales and profitability.
 Skills to work in a group and team is effective for manager because it helps them in
completing each and every tasks within given time period.

 Giving attention to largest things to smallest things is essential quality for manager
because it assists them in completing small as well as largest activity easily.
All these skills are very general in nature that should be required by a candidate with appropriate
academic qualifications in business or marketing.
 Research about different platforms to promote products
 Organising and arranging marketing campaigns
 Implement different strategies of marketing
For getting the job as marketing assistant in beauty industry, the applicant must have experience
in marketing in the form of internships, jobs or by voluntary work. The applicant must have great
knowledge regarding rules and regulations for satisfying their existing as well as potential
customers. They also must have knowledge of practically applying the strategies for fulfilling the
motive of marketing the products and services to reach more number of customers globally.
EVALUATION
From the above taken out finding it is being evaluated that there are many factors and have
many trends that are related to the beauty industry. The beauty industry is continuously growing
because of ongoing and upcoming favourable trends.
IDENTIFIED VACANCY FROM INDUSTRY
Included in the appendix.
WHY THIS JOB ROLE IS OF INTEREST TO ME
The job of marketing assistant in the beauty industry is of interest to me because I have vast
knowledge about the various products and services related to the products and services. I am also
aware about the various platforms through which I can promote beauty products and services.
This job is very interesting as well as enjoyable because I will get to know about the needs and
requirements of people related to the beauty.
RELATION TO MY POTENTIAL CHOICE OF INDUSTRY
I have selected beauty industry as my potential profession industry because it is the industry
that is growing at faster rate. People are engaging and influencing by the beauty products
provided by the brand, so it is providing opportunity to increase the sales as well as profit level.
It will help me to grow as well as help in earning great amount of salary.

PERSONAL SUITABILITY FOR THIS POSITION
I have selected marketing assistant in beauty industry because I feel that I am very good in
communicating with people. With my communication skill I could easily understand the choices
and needs of customers which help in grabbing attention of the larger number of customers.
NEW/ EMERGING JOB ROLE WITHIN THIS INDUSTRY
I think and observe that there are various job roles that are emerging in the beauty industry.
It includes cosmetologist, hair/skin expert, marketing or sales specialist, event stylist, salon
manager etc. These are some of the roles that is gaining great importance and individuals
working in this position are earning great amount.
CONCLUSION
From the above accumulated information, it is summarised that beauty industry is one of the
greatest industries for making successful career. It gives great opportunity to earn money as well
as learn about the various products and service through which one could easily enhance their
beauty.

REFERENCES
Books and Journals
Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific
approach. CRC Press.
Banet-Weiser, S., 2017. ‘I’m beautiful the way I am’: empowerment, beauty, and aesthetic
labour. In Aesthetic labour (pp. 265-282). Palgrave Macmillan, London.
Hong, S.N. and Kwon, O.H., 2020. The effects of career development of beauty industry
professionals on organizational commitment. Journal of the Korea Fashion and
Costume Design Association, 22(4), pp.39-48.
Mishra, S.B. and Alok, S., 2017. Handbook of research methodology. Educreation,.
Quade, A., 2018. How I got here: Vasiliki Petrou. Professional Beauty, (JulAug 2018), pp.100-
101.
Stokinger, E. and Ozuem, W., 2018. Social media and customer retention: implications for the
luxury beauty industry. In Social Media Marketing: Breakthroughs in Research and
Practice (pp. 733-755). IGI Global.

APPENDIX