This report, a career research assignment, delves into the marketing field with a specific focus on the role of a Marketing Associate at Tesco. The report begins with an introduction outlining the importance of skills and knowledge in career selection, particularly in the retail industry. The main body of the report provides an analysis of general trends impacting the chosen profession, including the effects of globalization and the COVID-19 pandemic on the job market. It examines the skills, knowledge, and experience required for a marketing associate, emphasizing communication, IT skills, and legal knowledge. The evaluation section assesses the student's suitability for the role, highlighting relevant education, experience, and interpersonal skills. The report concludes with a summary of key findings and includes a comprehensive list of references, as well as an appendix with primary research information.