BSBMKG515 Marketing Audit Case Study: Sarto's Gourmet Pasta Analysis

This case study analyzes a marketing audit of Sarto's Gourmet Pasta, focusing on both external and internal factors. The external audit examines market characteristics, customer needs, and competitive factors, highlighting the impact of high-quality ingredients and competitor actions. Economic, demographic, technological, and legal factors are also considered. The internal audit uses SWOT analysis, product development, and profitability assessments. The study emphasizes the importance of aligning internal strengths with external opportunities. It also covers sales records, functional efficiency, and the need for effective staff training. The case study identifies manufacturing, financial, and purchasing issues, and suggests using information systems for strategic marketing. Methodologies for data collection, such as interviews and questionnaires, are discussed. The assignment provides questions to understand the company's characteristics, statutory requirements, and key differences between business forms.

Running head: MARKETING AUDIT
MARKETING AUDIT
Name of the Student
Name of the University
Author Note

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Case Study Report OF Market Audit
Regarding the market criteria which can be used in order to determine the external audit
such as market characteristics, customer needs and competitive factors are described below.
The restaurant business today is relative lease office together in a number of different
ways as because nowadays there is a preference of high quality ingredients which will lead to an
increase in customer.
Competitor factors mainly comprises of the owners of pasta restaurant that is explained
by the competitors. The company has built a large 30 seat outdoor eating area that is seem to be
fully every time when is a person is passing by. Company is also looking to open franchise
change, pasta by which had opened at just send to the suburbs of local customers.
Economic factors include governments past company things about their cells that have
become a big change in the last few years as because they are not updated with start so can
provide various types of information which is identified in the case study. It can only be said
from the case study that the company is not able to achieve short term, medium term as well as
longs period hope of their commercial in terms of credit available.
The demographic factor mainly falls under the age group of 25 to 50 that is from the
young professionals who live close to the location and still the old aged people. They should
have an income over $60,000 monthly in order to spend some time in the restaurant.
Technological factors include that the government pasta restaurant is facing various types
of problem like parking area which is having a big impact on the people who are known for
having a higher access to the restaurant at night. Legal factors of the complainant company

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include the rules which they should follow according to the government. In present date as
mentioned in the case study Sarto’s Gourmet Pasta is a company should follow the government
rules regarding the price list of their food as because irregular price list can impact and their
business a lot.
Regarding the internal audit the criteria which is used is mainly focusing on the cells that
will be provided with the help of SWOT analysis and product development as well as
profitability and efficiency process. SWOT analysis will be examining the strength, weakness,
opportunities as well as threats which are faced by the business in the present date. According to
the author as we all know that the strength and weaknesses are factors which the business
organization is able to control by them. The organization need to consider from the perspective
of the customer as well as they should assess their ability and prevent their business in order to
run on various types of loss. Sarto’s Gourmet Pasta is highly recommended that the pasta
company owner should match their internal strength with their external opportunities in order to
create the best modest advantage.
Regarding the sales record it can be said that the company financial records staff member
provided the below actual sales of the year 2009.

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Regarding the functional efficiency as well as internal surface with the organization it can
we say that Sarto’s Gourmet Pasta Restaurant relationship between sales and marketing are
decent and they can work effectively in order to bring changes in their organizational operations.
The manager should know that their staff member knows all the services as well as how
to insert calls on phone and as well as how to search people with reasonable manners so that it
could create a positive impact on their business operation. They should also know the problems
which are happening in to the business and needs to concentrate on them so that they can be
fixed. According to the case study it has been found out that the company is facing various types
of manufacturing issues, finance issues, purchasing a new product as well as development.
According to the case and information system can be used by the managerial as well as
operational management in order to strategic alit follow the marketing aspects of the company.

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Methodologies which can be used in order to collect various types of data relation to the
company operations are interviews, questionnaire and service, observation and document as well
as focusing on group records.
Regarding the description of the methodology which is determined away for submission
to the acid is the role play interview which will focus on various types of groups as well as
employees will be arrange in order to study on the organization.
Various types of interview question are:
 What are the essential characteristics of the company
 What is a statutory company
 Define registered company and on what basis they are categorized
 Define subsidiary company
 What are the key differences between a partnership form and the company?