Open University MBA: Comprehensive Marketing Audit of Coca-Cola

This report provides a comprehensive marketing audit of Coca-Cola, examining both external and internal factors influencing the company's performance. The analysis includes a PEST (Political, Economic, Socio-cultural, and Technological) analysis to assess the macro-environment and an examination of customers, competitors, sales growth, and marketing mix elements (product, place, price, promotion, and people) to understand the internal environment. The report reflects on key organizational factors, such as pricing strategies and brand value, comparing Coca-Cola's position with that of its main competitor, PepsiCo. It also considers the impact of technological advancements and consumer behavior on sales and marketing. The conclusion summarizes key findings and recommendations for future marketing strategies. This report offers a detailed insight into the Coca-Cola's marketing approach, market position and recommendations for its future strategies.