This report presents a comprehensive marketing audit of FM Cosmetics, a fast-growing company in the perfume market. The audit begins with a macro-environmental analysis using the PESTEL framework, evaluating political, economic, social, technological, environmental, and legal factors. It then delves into the micro-environment through Porter's Five Forces model, assessing competitive dynamics. An internal analysis examines FM's structure, strategy, shared values, and skills. A SWOT analysis synthesizes strengths, weaknesses, opportunities, and threats. The report explores FM's objectives, mission, and vision, along with its strategic decisions in segmentation, targeting, positioning, and branding. The marketing mix is investigated, followed by an examination of the company's budget and critical success factors. Finally, the report concludes with recommendations for FM Cosmetics to strengthen its market position, particularly within the UK market, addressing challenges and capitalizing on opportunities within the competitive beauty and cosmetics industry.