MBA Marketing Audit Report: Analyzing Unilever's Business Environment

This report provides a comprehensive marketing audit of Unilever, a British-Dutch transnational consumer goods company. The analysis includes an examination of the external macro-environment (political, economic, social, technological, legal, and environmental factors) and micro-environment (suppliers, competitors, and customers). The internal audit focuses on customer demands, sales, costs, and the marketing information system. The report also explores Unilever's marketing mix (product, place, price, and promotion), and the application of the Service Profit Chain model to enhance customer satisfaction. The report concludes with recommendations for improving Unilever's marketing strategies and performance, based on the analysis of its business environment.