Professional Project 2: IT for Securing Australian Marketing Industry

This report investigates the use of Information Technology (IT) to secure the Australian Marketing Industry. It examines the role of IT in business operations, analyzing data from 2013-2016 to understand the trends in internet access and web presence. The research addresses two key questions: the business use of IT over the years and the factors influencing its adoption based on employment size. The report includes a literature review, methodology (secondary data analysis using Australian Bureau of Statistics data and SPSS), findings, discussion, and conclusion. It highlights the increasing importance of IT in managing marketing operations, improving processes, reducing costs, ensuring quality, and enhancing communication. The findings reveal a rise in internet access and web presence, emphasizing the need for IT to enhance security and efficiency in the Australian marketing sector. The study also discusses the limitations and provides recommendations for future research.