Marketing Management: Loyalty and Growth in Australia Market

This case study explores marketing management strategies, focusing on building long-term customer loyalty and driving business growth through target marketing and integrated marketing channels. It examines how marketing can create loyalty in different market contexts, emphasizing the importance of relationship marketing, customer feedback, and reward programs. The analysis highlights how target marketing, utilizing integrated communication channels, can enhance business growth by improving clarity, reducing marketing costs, and ensuring a positive consumer experience. The study underscores the significance of data measurement and consistent messaging across all channels to build brand awareness and customer loyalty, particularly within the Australian market.

Marketing
Management

Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Identify how marketing can create long term loyalty to an organisation in different market
contexts..................................................................................................................................3
Analyse how target marketing using integrated marketing channels can drive business
growth....................................................................................................................................5
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
Books and Journal..................................................................................................................9

INTRODUCTION
Marketing management is the kind of activity and procedure for controlling the
marketing aspects and set the golden objectives for the organisation so that the company
become capable to plan their strategies step-by-step and make their decision for the
organisation and implement them in order to bring more opportunities that turnover by the
company to meeting them or consumer demand. Due to its versatility as a tourist attraction,
including coastlines, desert, rainforest, metropolitan living, and excitement, Australia has
been an equipped with smart vacation spot for UK visitors in recent years. It is become very
important for the nation to adapt the marketing strategies in order to enhance their
opportunities and accomplish their goals and objectives. Apart from that this report is also
going to analyse that how marketing can help the company to create long term long loyalty
for the company in different kind of context (Gonchar and Polishchuk, 2019). Furthermore,
how the organisation and target marketing is using integrated marketing channels in order to
enhance their growth and success.
MAIN BODY
Identify how marketing can create long term loyalty to an organisation in different market
contexts.
Loyalty marketing is a strategy that inspires their consumers to perform reiteration business
with their firm again and again. Loyalty marketing concentrates taking back and recollecting
current and past consumers with inventiveness and incentive which is good for their firm.
Customer loyalty is complicated as consumers are not inevitable by anything for sticking
with them. A loyal consumer can jump to other branding for a lot of various details. Other
brand may be more available, or they may just need to variant and trying out a new brand.
Relation marketing is related to the more overall idea of faithfulness, not to be disordered
with the simple advantage of loyal consumers: in its interpersonal nature, relation marketing
is a business plan that must permit a branding to improve the worth of its relations with
individuals and consumers. In relation to the Australia, Relationship Marketing is attempting
to mixing positive feelings in consumers (Nieves-Casasnovas and Lozada-Contreras, 2020).
When brandings are practical to deliver excellent involvements, they are channelizing their
sources to involve the consumers all over the consumer life cycle and have expressive,
timely, and real interconnection with them.

To accomplish a good branding awareness that is customers know about their branding
occurs and identifies their commodities in their firm (Ashraf, 2019). The more customers are
at ease with with their branding in Australia, the more likely they are to earning more top of
mind actual estate in customer’s mind the first step for branding loyalty improved the sales
for Australia.
Promote consumer feedback:
It is common in firm for clients to arise and go. But as dealers and business vendors, their
responsibility is to lessen the lessening rate as much as potential. In case of Australia
markets, when consumers are using their commodities, they will have a view about it. The
best manner to know how they are feeling about it is to give networks which they can utilise
to update them. These views can be assistive in various manners as some ideas can be
probable reasons for them exiting in the future, or they could be response from skilled users
on how to develop the commodity.
Incentivize reiteration business with compensation program:
To have a loyalty reward package is a real manner to inspire consumer for continuing to
support their brand. This aids consumers of Australia feel that they are receiving something
valued in arrival for their support (Agarwal and Wu, 2018). The main point is to a real loyalty
program is to make their consumers are feeling super different when they are buying from
them.
Encouraging loyal consumers to spread love with referral program:
Loyalty programs and referral programs are occasionally supposed to be same, but they are
serving variety of functions (Adetunji, Mohd Rashid and Ishak, 2018). Loyalty programs has
all the incentives consumers to buying from them on a repeated manner, while referral
program having incentives consumers who are getting their friends to purchase from their
brand. In context of Australia, Consumers who are loving a brand will obviously a part with
their groups by a word-of-mouth. Referring program is encouraging that behaviour with
reinforcements for both the supporter and the referred associate.
Talking with clients on a regular basis:
Frequently speaking to all the consumers of Australia assist strengthening the promise among
them and their firm, and their consumers and their firm. Telling to all the consumers about

the growth in their firm and in their own living standards wherever it is applicable and asking
them about theirs.
Analyse how target marketing using integrated marketing channels can drive business
growth.
Companies today with an integrated marketing communication planning are improved ready
to excel in today’s marketplace.
Target marketing permitting the firm to concentrate on their market moneys and branding
texts on a particular market place that is more likely to purchase from them than other market
place. This is a much more reasonable, well organized, and real method for reaching potential
consumers and generating a firm. Target market is related to narrow the market place and its
scope in a very managed grouping of all the individuals so that they are having a good quality
of interconnection. With the use of target market, all the advertisements are also very
efficient as they are talking about the correct person about a good commodity and services.
Target marketing is also crucial in the chosen country that is Australia as this will help in
serving the branding and customers. It increases market strategy and people experience,
making brand consciousness and honest nature (Ying-Yen, 2019). This will also results in a
good commodities and services as it will make an easy concept for all the branding to reach
all the clients in a reliable, more dependable and in an own manner.
To choose a target marketing in a firm will make the organisation to manage all the sources
to those consumers with a good potentiality with the development in the sales, interests rate
in the commodity and loyal to the branding (Natorina, 2018). This is very perfect for the
market of Australia as it recognises and selecting the market for a firm for a commodity by
looking at the total market place by recognising the category they are watching and selecting
the group and what they are having intention for in the chosen country. This will assist the
firm of Australia to precisingly reaching the firm a customer with a particular requirements
and demands, All the advantages a firm as they are capable to utilise with their corporate
sources more efficient and create a good strategical market decision
Lessens Marketing price: To have this integrated marketing communications permits the
market campaign of Australia to become more real. With one text on constant manner sent
out to purchasers, they can strengthen their competence place with the use of fewer channels.
Also, if they are the mid point gratified around one communication, they can adapt it for each
channel they are utilising, finally reducing their content creating price.

Improvement in clarity: Their purchasers are caring about additional value for Australia and
what they are offering. So, it is important to make sure that no matter what network thier
purchaser is using, they will know exactly what their value proposition is. Clarity is also
essential with most of the firms which is observing at group decision making.
Competence Analysis: Purchasers will only select those commodities or services if they are
contributing something which has worth that is professed as higher to the competence. So,
recognising their competence in Australia offer and their text to purchasers will assist in
determining how to set themselves apart. Also, if their competence are leading in Australia is
one of the main networks, then their planning may be to find some unoccupied space that
they can succeed in.
Channels that will reach to purchasers: With the variety of marketing channels they can not
control the airlines across each of them (Suarniki and Lukiyanto, 2020). Significant their
listeners, choosing the channels they can cost efficiently reaching with their purchasers.
Making sure in Australia, they will involve channels that is aligning with their purchaser’s
trip and their sales chimneys if their objective is to take initiative for more sales. Whether it
is a social media platform, searching engines, printing, procedures, radio or mail, investing
cleverly do not over reaching their financial plan. Checking out what their competences are
doing in the similar channels to see if they can outbidding them. And remembering, they
require for driving rate in and across channels for getting their purchasers to notice and reply
to their message.
Consumer Experience: Their text would not be well-received unless it is transported in a
optimistic consumer experience (Munnia, Nicotra and Romano, 2020). Better consumer
experience is when they are meeting or exceeding the potentials of their consumers,
customers and prospecting at each touch point down the sales funnel. Each of the
communication in Australia, all the touch point, online and offline can affect their capability
to develop their firm. A positive experience is making loyalty, referrals and more sales.
Data Measuring: Firms that has excel which knows the worth of data. To collect data along
the method will go far in developing their firms in Australia. Without regularly increment,
they can not successfully develop their firm if they are not measuring they will not progress.
To collect all the great information on their consumers will assist in serving up the correct
content at the perfect timing across the correct channels. That is the fundamental ingredient
in a successful integrated market campaign.

Integrated market is a strategy to deliver a combined all inclusive text across each and every
of the market channels that their brand of Australia is using. This will help in the
interconnection of all the important parts of market for communicating with the same texts to
potential and existent users (Pan, Torres and Zúñiga, 2019). This will be going in a lengthy
manner to create a branding awareness between consumers at a very less price.
For designing a total market communicating program, sellers have to make sure that they are
capable to start linking with customer and capable to efficiently interconnecting about
branding, there by making a powerful branding consciousness and picture. This will make
sure in making a strong customer created branding justice.

CONCLUSION
It is concluded from the above report is that Marketing management is the structural
correction which is concentrating on the applied presentation of market placement, methods
and systems in the firms and administrations and on the management of a company’s market
sources and actions. It assists in standing skilled in high booming rivalry in the marketplace.
This also assists to grow strategies to increase the profitability and lessen the price of
commodities. Marketing management has become the main basis of discussion and
transferring of commodities. Marketing management is specially crucial for small firms as it
provides them a smooth foot to play with large companies in the field. By consumer research,
inventive campaigns and market strategies and optimistic brand can go a long method in
giving a brand with an advantage over its rivalry.

REFERENCES
Books and Journal
Gonchar, O. and Polishchuk, I., 2019. Integration factors of today as a prerequisite for
forming a mechanism for managing the marketing potential of the enterprise.
Nieves-Casasnovas, J.J. and Lozada-Contreras, F., 2020. Marketing communication
objectives through digital content marketing on social media. In Forum
Empresarial (Vol. 25, No. 1, pp. 57-82). Centro de Investigaciones Comerciales e
Iniciativas Académicas.
Agarwal, J. and Wu, T., 2018. The changing nature of global marketing: a new perspective.
In Emerging Issues in Global Marketing (pp. 3-11). Springer, Cham.
Ying-Yen, L., 2019. Knowledge management exploring the fundamental theory effect of
corporate knowledge management for strengthening marketing strategy
applications. International Journal of Organizational Innovation (Online), 12(1),
pp.220-241.
Suarniki, N.N. and Lukiyanto, K., 2020. The role of satisfaction as moderation to the effect of
relational marketing and customer value on customer loyalty. International Journal
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Munnia, A., Nicotra, M. and Romano, M., 2020. Big data, predictive marketing and churn
management in the IoT era. In The internet of things entrepreneurial ecosystems (pp.
75-93). Palgrave Pivot, Cham.
Pan, Y., Torres, I.M. and Zúñiga, M.A., 2019. Social media communications and marketing
strategy: A taxonomical review of potential explanatory approaches. Journal of
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Natorina, A., 2018. Online retailers’ management system of marketing commodity
policy. Економічний часопис-ХХІ, 174(11-12), pp.69-72.
Adetunji, R.R., Mohd Rashid, S. and Ishak, M.S., 2018. Social media marketing
communication and consumer-based brand equity: An account of automotive brands
in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, 34(1), pp.1-
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Ashraf, M.A., 2019. Islamic marketing and consumer behavior toward halal food purchase in
Bangladesh: An analysis using SEM. Journal of Islamic Marketing.