Marketing Report: Nestle's Kit-Kat Strategy and Baby Boomers Impact

This report provides a comprehensive analysis of Nestle's marketing activities, focusing on two key areas: the Kit-Kat brand's collaborations and the influence of baby boomers on market trends. The report examines Nestle's innovative marketing strategy for Kit-Kat, including collaborations with designers and the introduction of new flavors, and its impact on consumer engagement and market growth. It also explores the demographic impact of baby boomers on various industries, including healthcare, and the challenges and opportunities presented by this aging population. The analysis covers the effects of demographic trends in countries such as Australia, Japan, and Canada, discussing how these trends have influenced industries and market dynamics. The report concludes by highlighting the importance of adapting to demographic changes and understanding consumer behavior for achieving sustained success in the global market.

Running head: Marketing
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Activity 2 and Activity 5 has been selected for this report.
Activity 2:
The latest news of Nestle Company on their news feed posted on Aug 16, 2017, talks
about the chocolaty aspects of Kit-Kat that has disclosed out of the world collaboration with
iconic Australian designer George Perry. George Perry was tagged with a middle name
“Chocolate”. His real name is George Wesley Perry who is an American bassist, song writer, and
producer. He is among the groups like chocolate lay, Miami and still yoga band. The brand
collaborated with the Australian designer George Perry who will launch the wide range of kit-
Kat chocolates adding different flavors and giving the design to them (Palpacuer & Tozanli,
2008).
The aim of such aspect is to let the chocolate lovers enjoy the essence of eating their own
personalized creation of Kit-Kat. The Kit-Kat chocolates in Melbourne central will design and
self-made hand crafted chocolates for customers who want a creative way to ‘take a break’. The
aim of such collaborations will lead to increase in love for chocolates and will keep them
connected to their habitual aspect of being chocolaty. This will not only raise the demand for
chocolate but also showcase the talent of interested consumers. By doing this, nestle will achieve
greater heights with the kind of products being made. The first segment of the country where the
product was launched was Malaysia, where products like wafers were highly in demand which
gave the industry an idea to manufacture such products which made the company profitable
(Williams, 2014).
The other aim of campaigning products was seen in Kuala Lumpur, Malaysia. Also, the
market later flourished in Thailand and Singapore. The next aim was to influence Japan and
which was done in 2014 then after in London in 2016. Malaysia has the permanent location of its
store in mid-valley. After researching about the company’s strategy of marketing I agree to the
fact that the company will take its stand and will be earning a profit in big amount. The
marketing strategy as shown is an innovative concept which will upgrade the upcoming market.
The aim for the brand is to create buzz and excitement in among the people. The marketing
strategy being planned by the company is effective and efficient when I studied about it hence
the company will definitely achieve success for in the near future. The planning is being done
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and the criteria being set fall under the growth which will allow the company to make profits
(Cornelissen & Cornelissen, 2017). What today a company demand is better staff to work, the
potential power of an employee to generate essential outputs and a profitable business, which is
clearly achievable with such planning. The report shows that it has already started its growth in
the market with such concept of marketing and will give go on as and when the idea takes a new
concept to flourish. I feel so because this company is already into existence in the competitive
world and will take lesser time to promote it's every new product. The name and fame of the
company are such that it will make the company face lesser barriers (Fuller, 2016).
Activity 5:
A baby boom is a demographic group of an Ancient Roman Military Unit which
comprises of six countries with a common characteristic, mainly age. The term “baby boomers”
also deals with a cultural concept. They relate with rejection or reformulation of rooted or
historic values. Boomers soaked up a lot of economic opportunity without bothering to preserve
much for the generations to come (Meissner, 2012). Boomers have a number of advantages
which are breathtaking. Baby boomers aging are seen in those people who are born in 1946 and
currently aged between 52 and 70. The aging of baby boomers benefits is reserved to grab the
opportunity for international marketing due to the worldwide demographic trends prevailing in
the market. For example, what an industry of US wants might not be required by the industry of
Japan or China or any other. Because baby boomers are so large in numbers, they have a
greater impact on social safety once they are out of their period. In the upcoming years, baby
boomers will be retiring and this will drain social safety which will cause future retirees from
different generations to consider other ways to finance their retirement (Skeldon, 2014).
Affected Industries: The industries that came under the influence by such trends included
health industry of Australia were roughly 3 million baby boomers face the retirement aging.
These social trends have also affected the health and lifestyle of Canada’s economy in the
upcoming years. Japan has been the oldest country and has grown rapidly which has le4ft
Japanese government with no choice which results in taking bold actions, unlike Canada where
certain legal challenges were made in current times. Therefore industries which affected
themselves in incurring the benefits from baby boomers were Australia, Japan, Canada and even
more. The industries in these countries have seen a decline in the kind of lifestyle to adopt,
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health care services, food, culture, tradition etc. because of the interference of demographic
trends. The aging of the potential employee stops the growth of an industry which makes the
opportunities for them difficult to adopt and avoids booming (Cavusgil et al, 2012).
The industries were kept outsourcing the idea of flourishing in the market and such was
not accepted by these countries which made their downfall in the market. Baby booming adopted
by the industries then after made it easier for them to flourish in the international market by
accepting the demographic trends which have outburst the influence in the market. No doubt the
social trends influenced the growth of these international markets but then the influence was
declined with the aging of baby boomers. Booming has shown the ways for employees to work
and decline the period of retirement to continue working for the company and to collaborate with
them in an effective manner. The affected countries then found developing the idea of baby
boomers impacted their mind. The effects of demography can’t be justified as per the number of
industries coming under its influence but accepting the idea of baby booming has lessened their
problems (Hsu, 2014).
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References
Cavusgil, S.T., Ghauri, P.N. and Akcal, A.A., 2012. Doing business in emerging markets. Sage.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory and
practice. Sage.
Fuller, G.W., 2016. New food product development: from concept to marketplace. CRC Press.
Hsu, C.H., 2014. Legalized casino gaming in the United States: The economic and social impact.
Routledge.
Meissner, H.G., 2012. Strategic international marketing. Springer Science & Business Media.
Palpacuer, F. and Tozanli, S., 2008. Changing governance patterns in European food chains: the
rise of a new divide between global players and regional producers. Transnational
Corporations, 17(1), pp.69-100.
Skeldon, R., 2014. Migration and development: A global perspective. Routledge.
Williams, O.F., 2014. Sustainable development: The UN millennium development goals, the un
global compact, and the common good. University of Notre Dame Press.
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