Marks & Spencer: Strategic Use of Marketing Blogs for Growth

This report examines the strategic use of marketing blogs by Marks & Spencer to drive business growth and enhance customer engagement. It covers key aspects such as identifying and targeting the appropriate audience, implementing effective customer relationship management (CRM) strategies, and developing a comprehensive growth plan. The report analyzes Marks & Spencer's promotional and advertising campaigns, emphasizing the importance of social media marketing and the use of internet technologies to reach a global customer base. Furthermore, it discusses the significance of a well-defined communication plan, highlighting the use of various communication channels to interact with customers and promote products, such as smartphones. The report concludes that marketing blogs are a vital tool for businesses to increase sales, improve communication, and ultimately achieve sustainable growth in a competitive marketplace.

Marketing blogs

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
MARKETING BLOGS...................................................................................................................4
TARGET AUDIENCE BLOG........................................................................................................4
CUSTOMER RELATIONSHIP MANAGEMENT BLOG............................................................5
MARKS AND SPENCER GROWTH PLAN BLOG.....................................................................6
PROMOTION AND ADVERTISEMENT BLOG..........................................................................7
COMMUNICATION PLAN BLOG...............................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing blogs are considered as a content which is written on internet in order to
facilitate different customers. The marketing blogs are effective way of passing crucial
information about company's products and services. In the professional and organisational life, it
is essential for marketing management of a company to perform writing of effective blogs for
systematic growth of company (Assis, Ferreira, and Andrade, 2020). In the recent times, the
importance of marketing blogs is increasing day by day in corporate world. Most of the
successful international and national companies in the marketplace focus on writing blogs for the
customers in order to target them for product selling. In the era of stiff competition between
different companies, it is main function of a business to focus on blog writing. In this project
example of Marks and Spencer company is taken into consideration which was established in
the year 1884. The company is based in London, United Kingdom and believes in providing
world class retail products and services.

MAIN BODY
MARKETING BLOGS
TARGET AUDIENCE BLOG
In the field of marketing, it is always crucial function of marketing management to focus
on developing and identifying target audience. Marks and Spencer company is bringing
smartphones for sale in its store for customers. The main target audience for Mark and Spencer is
youth and children, which will be helpful in increasing sales of the company. Youth and children
will be targeted by Marks and Spencer company to sell different products at the marketplace.
Our main responsibility is to focus on product development according to needs of our target
customer. The company will apply effective theories and models for growing all necessary
functions related to marketing. Target audience is also a major focus of every business which
supports a business to expand and grow at the marketplace. Mark and Spencer will apply
application of marketing mix in the company to develop a precise approach for its products and
services. Company will apply application of marketing mix in order to divide segmentation of
market according to demographic situation (Bhardwaj, 2017). Application of segmentation will
help business to formulate and develop appropriate place for the business in order to sell a
particular product. Also the company should focus on analysing all major elements which are
important in providing desired services to the customers. In the corporate world major
competitor companies develop a beneficial strategy in order to deal with a good approach for
target customers. Main focus of every company should be on developing effective product and
services which is beneficial for company growth. In major companies of globe, practices related
to target audience is developed by marketing management for effective and appropriate
approach. Company should also analyse key factors which are suitable for growth and
development of business in a set period of time. The major focus of every company is on setting
a good targetting approach which will be beneficial for overall business development. Also the
application of marketing theory will make company competent at the marketplace and will
develop a good approach for goal setting. Companies in international marketplace, focus on main
policy and plan for developing a good frame work. Smartphones in Marks and Spencer will be
provided with huge discount on its products and services. Company will directly import products
from manufacturing countries which will help Marks and Spencer to give good margin on

products and services. It is also major role of a company to focus on delivery of after sales
services to target customers.
CUSTOMER RELATIONSHIP MANAGEMENT BLOG
Marks and Spencer is a well known company for its products and services all over the
world. The company will manage customer relationship using effective methods and tools, in
order to gain competency edge. Utmost priority of customer relationship management will be to
serve all business customers with major responsibility. A company also manages customers by
using effective approach at the marketplace with various universally adopted methods and
techniques. The Mark and Spencer use information and technology in a major sense for develop
effective relationship with customer. Company uses application of developing customer
relationship software for focusing on taking assistance of computer system and software.
Business organisation's consider customer as their god in order to serve them in a precise
manner. Customer relationship management software is also important for a business in order to
increase sales promotion (Charry and Audrezet, 2018). The major responsibility of a business is
to promote its customer relationship management for company's overall development. Faith and
trust of the customers is important to be gained in a set period of time. There is a key
responsibility of every business, to focus on building appropriate CRM for long term business
growth. In order to sell smartphones to target customers, it is important for a company to decided
business strategy. The business strategy should be developed and formulated by professional and
skilled workers in order to gain competitive advantage. It is a major role and responsibility of
marketing management to develop appropriate strategic goals and objectives and achieve them
with the help of strategic management. In the development of a business, customer relationship
software will help the company to maximise all operations in order to serve different customers.
In the corporate world, most of the successful companies focus on developing effective models
and approaches for competitive growth. Main target customers of a company will be youth and
in order to maintain effective relationship in a well defined manner. It is also a crucial function
of Marks and Spencer to sell smartphones with effective edge in a set period of time.

MARKS AND SPENCER GROWTH PLAN BLOG
The growth plan is a major component of a business which helps a company to develop
systematically at the marketplace. In order to gain growth and expansion in a short span of time,
the company will prepare an appropriate planning framework for long term growth of the
business. Marks and Spencer company should formulate long and short term business growth
plan and execute them with major responsibility. The company will use Porter's generic growth
strategy to develop at the marketplace. Porter's generic growth strategy contains major three
elements which are focus, differentiation, focus and cost leadership. The cost leadership will be
followed by company to focus on major objectives by cutting cost of product. Cost of product
should be minimum for providing affordable rates to customers (Delaney-Gesing, 2019).
Company will take help of operations and production management in order to develop suitable
cost cutting. Major companies should focus on systematic growth using major focus on
marketing activities. Company should majorly realise strategic tools and focus on all aspects of
training and development. In order to systematically develop growth plan, it is ethical duty of
Marks and Spencer to develop differentiation on product. Also marketing management should
develop effective strategy with the help of strategic and top level management in order to gain
desired success at the marketplace. The Marks and Spencer should also follow organisational
policy for developing different objectives and goals of company and achieve them with the help
of Porter's generic growth strategy.

PROMOTION AND ADVERTISEMENT BLOG
The promotion and advertisement campaign is the most essential part of every business
which develops good approach for productivity increasing. Also the application of promotion of
a product in Marks and Spencer is developed with help information and technology for
systematic company growth. Marks and Spencer should highlight key strengths and opportunities
then proceed to develop advertisement campaign. The promotion campaign of marketing should
be supported by media advertisement. Marks and Spencer will also use social media marketing
in a well defined manner to reach customers all across the globe. The company will also apply
the usage of internet to develop an appropriate approach for effectively dealing with customers
using good strategy (Ferencová, Kakalejčík, and Kot, 2017). Promotion campaign of Mark and
Spencer will be performed all across the globe for selling large number of smartphones.
Company will majorly develop effective objectives and targets using modern tools and
techniques of advertisement. In the marketing functions and operations, company will also
consider the advice of top level and strategic management. In order to develop a perfect business
strategy, it is major duty of marketing management to develop operations with promotion
campaigns.

COMMUNICATION PLAN BLOG
The communication plan is essential to be prepared by management of a company in
order to effectively communicate with different customers. Communication plan of Marks and
Spencer will be prepared by well trained marketing management staff in order to grow at the
marketplace. Communication plan will include framing of a good plan which will use effectively
different communication channels (Cardoso, and Alturas, 2019).. The major communication
channels will email and telephones which will be helpful in promotion of the product.
Communication plan of Marks and Spencer will include different strengths and opportunities
which will be developed by a business in a short period of time. In order to develop and
formulate effective communication plan, it is majorly beneficial for a company to achieve usage
of communication channels. Various communication channels will make the company
competitive and will help in reaching youth for smartphone purchase (McCartney, and Pao
Cheng Pek, 2018). Communication plan will include the application of marketing mix which will
majorly focus on price, product, place and promotion. Increasing goodwill and reputation of the
company is also important with a good and precise application of communication plan. The
company will also prefer to develop effective application of communication mix in order to lead
the company in corporate world.

INTERACTION WITH TARGET AUDIENCE
Target audience identification is major function of a business which develops an ethical
approach for a business. Marks and Spencer will interact directly with major customers in order
to sell smartphones. It is also key role of management to develop a business strategy which
contains an overview of marketing with target audience. Company will also develop application
of selecting significant method to seek attention of target audience, Marks and Spencer company
will interact with target audience using internet and smartphones. The business entity will take
support of board of directors in order to increase planing and strategy for interaction with target
audience. It is also key role and responsibility of management to develop systematic goals and
objectives in a set period of time. Marks and Spencer will also develop an effective strategy to
interact with target audience digitally. Digital technology is an effective business tool that also
comprises of set of computers and software to develop business focus. Target audience is
considered as a major approach which can be also affected by different business environmental
factors. Target audience should be set by business by conducting a market survey, in order to
develop a major approach for the audience. Market survey is also an effective medium to know
audience's preferences and to modify business plan. In order to serve target customers in the era
of stiff competition, a company should always take into account wants and needs of different
customers.

CONCLUSION
From the above stated report it can be concluded that marketing blogs play a major role
in development of a business by increasing sales and turnover. It can be concluded that it is
major responsibility of marketing management to hire IT skilled workers and professionals for
writing precise marketing blogs. The above discussion concludes the role played by marketing
blogs for business development and revenue increase. This project concludes, the vital role of
marketing blogs in facilitating communication mix of a company. This project also concludes
that marketing blogs are the major sources of passing information to customers, which draws
their attention.

REFERENCES
Books and Journals
Assis, E.E., Ferreira, V.M.R. and Andrade, F.O., 2020. Blogs used as marketing tools and their
influence on consumers’ decisions on purchasing fashion and beauty products. REMark, 19(3),
p.586.
Bhardwaj, D., 2017. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly by David
Merman Scott: Wiley, Hoboken, NJ, 2015, 458 pp., $18.98 (paperback), ISBN: 978-81-265-
6004-2.
Books and Journals
Cardoso, R. and Alturas, B., 2019, June. Fashion/lifestyle blogs and its influence on followers
buying decisions. In 2019 14th Iberian Conference on Information Systems and Technologies
(CISTI) (pp. 1-6). IEEE.
Charry, K. and Audrezet, A., 2018, July. Paid posts in blogs: No need for regulations. Good
intentions are more important than disclosure. In 2018 Global Marketing Conference at
Tokyo (pp. 335-335).
Delaney-Gesing, A., 2019. Optometry Times blogs.
Ferencová, M., Kakalejčík, L. and Kot, S., 2017. Blogs Usage in Purchasing Process.
In Advances in Applied Economic Research (pp. 49-57). Springer, Cham.
McCartney, G. and Pao Cheng Pek, R., 2018. An examination of Sina Weibo travel blogs’
influence on sentiment towards hotel accommodation in Macao. Journal of China tourism
research, 14(2), pp.146-157.